Brand Manager

1. Brand Strategy & Market Positioning

• Develop and implement annual brand plans aligned with business objectives.
  
• Define brand positioning, value proposition, and communication strategy for tea products.
  
• Monitor market trends, competitor activities, and consumer preferences in the tea segment.
  
• Manage brand budgets and ensure ROI on marketing spends.
  

2. Product & Packaging Management (Including Packing Material)

• Lead

  packaging development

  for tea products (pouches, cartons, jars, tins, mono cartons, outer cartons).
• Coordinate with

  packing material suppliers

  , procurement, QC, and production for:
• Artwork finalization
  
• Material specifications (GSM, laminate structure, barrier properties)
  
• Print quality and color consistency
  
• Ensure packaging complies with

  FSSAI, Legal Metrology, and statutory labeling norms

  .
• Drive packaging cost optimization without compromising quality and brand image.
  
• Participate in packaging trials, approvals, and validation processes.
  
• Maintain

  packing material SKU matrix

  and version control of artworks.

3. New Product Development (NPD)

• Lead NPD initiatives including new blends, flavors, pack sizes, and premium variants.
  
• Prepare product briefs and coordinate with R&D, sourcing, and operations teams.
  
• Conduct consumer testing, market trials, and post-launch performance tracking.
  

4. Marketing Communication & Promotion

• Develop ATL, BTL, and digital marketing campaigns.
  
• Coordinate with creative agencies for advertisements, packaging creatives, POSM, and promotions.
  
• Plan and execute trade marketing activities, retailer schemes, and brand activations.
  
• Support sales teams with product training, pitch decks, and promotional tools.
  

5. Sales & Trade Support

• Work closely with sales teams to drive brand visibility and market penetration.
  
• Design trade schemes and promotional offers in coordination with sales and finance.
  
• Analyze sales data, secondary sales, and market feedback for corrective actions.
  

6. Compliance & Quality Coordination

• Ensure all brand communication and packaging content are compliant with:
  
• FSSAI regulations
  
• Legal Metrology Act
  
• Trademark and copyright guidelines
  
• Coordinate with QA/QC teams for packaging material approvals and audits.
  

7. Vendor & Agency Management

• Manage relationships with packaging vendors, printers, design agencies, and marketing partners.
  
• Evaluate vendor performance on quality, delivery timelines, and cost.
  
• Participate in vendor development and negotiations in coordination with procurement.
  

8. Reporting & Documentation

• Prepare brand performance reports, launch reviews, and MIS.
  
• Maintain documentation related to packaging approvals, artworks, and regulatory compliance.
  

Key Skills & Competencies

• Strong understanding of the

  FMCG tea market and consumer behavior

• Knowledge of

  flexible packaging materials and printing processes

• Expertise in

  branding, NPD, and packaging innovation

• Excellent coordination and project management skills
  
• Analytical and cost-management capabilities
  
• Strong communication and vendor management skills
  
• Hands-on experience in

  packaging material development and vendor coordination