Brand Manager

4 - 8 years

7 - 9 Lacs

Posted:1 day ago| Platform: Naukri logo

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Work Mode

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Job Type

Full Time

Job Description

1. Brand Strategy & Market Positioning

  • Develop and implement annual brand plans aligned with business objectives.
  • Define brand positioning, value proposition, and communication strategy for tea products.
  • Monitor market trends, competitor activities, and consumer preferences in the tea segment.
  • Manage brand budgets and ensure ROI on marketing spends.

2. Product & Packaging Management (Including Packing Material)

  • Lead

    packaging development

    for tea products (pouches, cartons, jars, tins, mono cartons, outer cartons).
  • Coordinate with

    packing material suppliers

    , procurement, QC, and production for:
    • Artwork finalization
    • Material specifications (GSM, laminate structure, barrier properties)
    • Print quality and color consistency
  • Ensure packaging complies with

    FSSAI, Legal Metrology, and statutory labeling norms

    .
  • Drive packaging cost optimization without compromising quality and brand image.
  • Participate in packaging trials, approvals, and validation processes.
  • Maintain

    packing material SKU matrix

    and version control of artworks.

3. New Product Development (NPD)

  • Lead NPD initiatives including new blends, flavors, pack sizes, and premium variants.
  • Prepare product briefs and coordinate with R&D, sourcing, and operations teams.
  • Conduct consumer testing, market trials, and post-launch performance tracking.

4. Marketing Communication & Promotion

  • Develop ATL, BTL, and digital marketing campaigns.
  • Coordinate with creative agencies for advertisements, packaging creatives, POSM, and promotions.
  • Plan and execute trade marketing activities, retailer schemes, and brand activations.
  • Support sales teams with product training, pitch decks, and promotional tools.

5. Sales & Trade Support

  • Work closely with sales teams to drive brand visibility and market penetration.
  • Design trade schemes and promotional offers in coordination with sales and finance.
  • Analyze sales data, secondary sales, and market feedback for corrective actions.

6. Compliance & Quality Coordination

  • Ensure all brand communication and packaging content are compliant with:
    • FSSAI regulations
    • Legal Metrology Act
    • Trademark and copyright guidelines
  • Coordinate with QA/QC teams for packaging material approvals and audits.

7. Vendor & Agency Management

  • Manage relationships with packaging vendors, printers, design agencies, and marketing partners.
  • Evaluate vendor performance on quality, delivery timelines, and cost.
  • Participate in vendor development and negotiations in coordination with procurement.

8. Reporting & Documentation

  • Prepare brand performance reports, launch reviews, and MIS.
  • Maintain documentation related to packaging approvals, artworks, and regulatory compliance.

Key Skills & Competencies

  • Strong understanding of the

    FMCG tea market and consumer behavior

  • Knowledge of

    flexible packaging materials and printing processes

  • Expertise in

    branding, NPD, and packaging innovation

  • Excellent coordination and project management skills
  • Analytical and cost-management capabilities
  • Strong communication and vendor management skills
  • Hands-on experience in

    packaging material development and vendor coordination


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Jivraj Tea logo
Jivraj Tea

Food & Beverage

Ahmedabad

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