Brand Manager

Job Title:

Location:

Exp: 6+ yrs

Company Profile

Melento is a workflow automation and documentation product aimed at assisting businesses in digitizing and automating their documentation processes. We call it paperless Nirvana!

Melento’s products constitute an end-to-end documentation system designed to digitize and streamline paper-based processes. Our product catalogue currently includes

● A Video KYC onboarding solution leveraged with ML and AI techniques.

● A digital stamping & franking product for real-time online stamp duty payment.

● An eSign workflow solution offering both Aadhaar eSign & digital signatures.

● An eMandate product to automate recurring payments through eNACH which also supports Aadhaar eSign-based mandates.

● A Smart contract lifecycle management via automated document creation, Online negotiation, paper-free execution & centralized storage

 About the Role

We are seeking a Brand Manager with 6+ years of experience in B2B marketing (or from an agency handling B2B clients) to lead Melento’s brand-building efforts. This role goes beyond traditional marketing—it involves managing industry relations, PR, events, and thought leadership initiatives to position Melento as a category leader.

Job Responsibilities:

Brand Strategy & Marketing

• Develop and execute Melento’s brand strategy, including positioning, messaging, and visual identity.
• Create and implement integrated brand marketing campaigns across digital, social, paid media, offline, and print channels.
• Lead a team of designers and Collaborate with cross-functional teams to maintain brand consistency across all touchpoints.
• Analyze market trends, competitor positioning, and customer insights to identify growth opportunities.
• Measure and report the performance of all brand campaigns, optimizing based on ROI and KPIs.

Industry Relations & PR

• Build and maintain relationships with key industry stakeholders, media agency and influencers to enhance brand credibility.
• Develop a PR and media relations strategy, securing coverage in top-tier industry publications.

Event Management & Partnerships

• Plan and execute industry events, webinars, and panel discussions to showcase Melento’s expertise.
• Identify and participate in high-impact industry conferences and networking events to strengthen brand presence.
• Develop partnerships with industry associations and thought leaders to expand brand reach.

Skills & Requirements:

• 6+ years of experience in B2B marketing or agency experience managing B2B clients.
• Proven ability to develop and execute brand strategies that drive business growth.
• Strong expertise in industry relations, PR, event management, and content-driven brand positioning.
• Experience in managing media relations, securing PR coverage, and building relationships with industry influencers.
• Excellent communication, storytelling, and leadership skills.
• Strong analytical and strategic thinking abilities.
• Proficiency in digital marketing, content marketing, and brand performance analytics.
• Experience in SaaS, fintech, enterprise tech, or digital transformation domains is a plus.