Brand Manager

Company Description

Medcity International Academy (MIA) is a leading training center in India, with its headquarters in Kannur and branches in various locations, including Kottayam, Kochi, Kozhikode, Thiruvalla, Mangalore, Thodupuzha, and Mavelikara. Renowned for its exceptional language training programs, MIA specializes in preparing students for exams such as IELTS, OET, TOEFL, PTE, and the Duolingo English Test. Additionally, MIA offers training for nursing assessment tests like NCLEX-RN and Prometric, as well as German language courses. With innovative teaching methods and outstanding student achievements, MIA has cemented its reputation as a top-tier training institute in the field.

Role Description

The Brand Manager will oversee and implement strategies to enhance Medcity International Academy's brand presence and visibility. Responsibilities include developing and managing brand campaigns, maintaining brand consistency across channels, and analyzing market trends to inform marketing strategies. The role also involves collaborating with the marketing team to create promotional materials and ensure alignment with organizational goals. This is a full-time, on-site role based in Kottayam.

Qualifications

• Strong skills in brand strategy, brand management, and campaign development
• Experience with marketing strategies, promotional branding, and customer relationship management
• Proficiency in data analytics and market research to monitor trends and measure campaign ROI
• Excellent communication, leadership, and organizational abilities
• Creative thinking and problem-solving skills to innovate brand initiatives
• Experience in the education or training sector is a plus
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field