Brand Manager

Brand Manager – ASBS MBA

Location

About the Role

Brand Manager

MBA in Marketing or equivalent from a reputed B-school

Key Responsibilities

Brand Strategy & Architecture

• Own and evolve the ASBS MBA brand identity, voice, and visual system
• Define and differentiate communication for MBA aspirants, working professionals, and certification learners
• Craft positioning that reflects industry relevance, career value, and student aspirations

Creative Direction

• Lead the creative vision across digital campaigns, print, events, and social platforms
• Develop brand concepts, visual themes, and content hooks for 360° marketing
• Collaborate with design, video, and digital teams to maintain aesthetic consistency and message clarity

Content & Copywriting Leadership

• Supervise or write high-conversion copy for ads, brochures, landing pages, standees, emailers, and social media posts
• Align messaging tone with Gen Z and young professionals
• Use AI tools and

  prompt engineering

  to develop campaign variations, copy templates, and smart content workflows

Video Direction & Shoot Supervision

• Plan and

  direct video shoots

  involving students, faculty, and leadership
• Write scripts, prepare shot lists, and guide on-camera performance during interviews/testimonials
• Oversee editing briefs to ensure final outputs match brand personality and campaign goals
• Deliver short-form content for Reels, YouTube, and ad creatives

Digital + Offline Brand Campaigns

• Manage campaigns across Meta, Google, YouTube, LinkedIn, and offline formats such as hoardings, brochures, and in-campus branding
• Ensure messaging, visuals, and tone are consistent across digital and physical touchpoints
• Guide internal team and vendors on creative standards and brand execution

Brand Monitoring & Performance

• Track awareness, engagement, lead quality, and message recall using tools like GA4, Meta Insights, and CRM reports
• Regularly present brand health updates and performance reviews
• Suggest brand pivots, refreshes, or campaigns based on market and competitor trends

Stakeholder Collaboration

• Work cross-functionally with digital marketing, SEO, admissions, academic, and content teams
• Lead briefings for external creatives, photographers, designers, and agencies
• Conduct internal alignment workshops to keep teams updated on evolving brand tone and campaigns

Requirements

• MBA in Marketing or equivalent from a reputed B-school is mandatory

• 3–5 years of experience in brand, content, or marketing roles with creative leadership
• Strong experience in

  video direction, content creation, and campaign storytelling

• Excellent writing skills with deep understanding of youth/Gen Z communication
• Proficiency in tools like Canva, Adobe Suite, ChatGPT, Midjourney, Copy.ai, etc.
• Ability to handle multiple campaigns, timelines, and formats with attention to brand integrity

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels. 

Responsibilities

• Maneuver digital marketing campaigns through all areas of the project life cycle
• Clearly understand and implement digital marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders

Qualifications

• Bachelor's degree or equivalent
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal and collaboration skills