Brand Manager

Company:

Role Summary

brand strategy, positioning, storytelling, and consistency

creative, performance marketing, social media, design, and client servicing teams

Key Responsibilities

Brand Strategy & Positioning

• Develop end-to-end brand strategies (identity, tone, messaging, communication frameworks)
• Define brand purpose, value propositions, and differentiation for clients
• Conduct brand audits, competitor analysis, and consumer insights

Campaign Planning & Execution

• Lead brand-led campaigns across digital platforms (social, content, video, influencer, performance-led branding)
• Collaborate with creative teams to ensure brand consistency across all touchpoints
• Translate brand strategy into actionable briefs for designers, copywriters, and media teams

Content & Communication

• Own brand voice and messaging guidelines
• Review and guide content for websites, social media, ads, and offline collaterals
• Ensure storytelling aligns with platform behavior and audience psychology

Client & Stakeholder Management

• Act as the brand strategy SPOC for assigned clients
• Present brand ideas, campaigns, and performance insights to clients
• Align client business objectives with long-term brand growth

Performance-Driven Branding

• Work closely with performance teams to ensure branding and ROI are aligned
• Track brand KPIs: awareness, recall, engagement, share of voice, sentiment
• Use insights and data to refine brand strategy continuously

Required Skills & Experience

• 3–7 years of experience in

  Brand Management / Brand Strategy / Agency environment

• Strong understanding of

  digital marketing, social media, and content ecosystems

• Experience working with

  creative teams and performance marketers

• Excellent communication, presentation, and storytelling skills
• Ability to think

  strategically and execute tactically

• Prior experience in a

  digital agency

  is a strong plus

Preferred Background

• Experience handling

  multiple brands or clients simultaneously

• Exposure to industries like

  education, e-commerce, fintech, D2C, or services

• Understanding of

  consumer psychology and cultural trends

• Hands-on mindset (you’re not just a deck-maker)