Brand Manager

About Earthful

Earthful is a VC funded, FMCG company focused in the health and wellness space. We recently featured on Shark Tank India, and are on a mission to build India’s most trusted clean-label wellness brand.

The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.

Earthful is an early stage startup and hence the candidate will have the opportunity to work closely with the founders. We are looking for a candidate passionate about scaling a startup.

We are looking for someone with a high sense of ownership & creativity, in handling content strategy, branding campaigns and marketing efforts for Earthful across different platforms.

Position:

Location:

Roles and Responsibilities:

• Ability to generate & analyse Consumer insights to improve Brand positioning
• Ability to run Branding campaigns end to end, including developing value proposition, creative communication, media distribution and tracking campaign ROI
• Having a creative eye for unique marketing & branding concepts & passionate enough to take it to fruition, in the most cost-effective way
• Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed
• Leading a team, setting goals and tuning them to give their best performance
• Conducting market research to stay up-to-date with consumer trends and preferences
• 360 degree ownership of content calendars across multiple channels- Social media (Paid, Organic), Email, Whatsapp etc.
• Monitoring key metrics across campaigns to ensure effectiveness
• Evaluating the competitive landscape to identify opportunities and threats to the brand.
• Staying up-to-date with industry trends and best practices in branding and marketing

Skill sets:

• 2+ years of experience in a similar field
• Prior experience in Content Strategy or Content Writing is preferred.
• Passionate about any creative skill eg: Graphic designing/Video editing/ Videography/Photography,etc.
• Creative aptitude in Visual design
• Good Communication skills - written and verbal.
• Strong MS office knowledge

Be a part of Earthful’s Family!

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