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Brand Manager

Brand Manager

Altrone

8 years

0 Lacs

mumbai maharashtra india

Posted:4 months ago| Platform:

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Skills Required

strategy research tam sam sizing positioning development checks messaging visual pricing design figma webflow shopify tracking seo crm retention marketing measurement learning test consistency portfolio experimentation management leadership data looker packaging sql engagement wordpress ads notion jira

Work Mode

On-site

Job Type

Full Time

Job Description

Mission: Incubate, launch, and scale new brands end-to-end—owning strategy, identity, go-to-market, and the growth engine to profitable traction.

What you’ll own

Opportunity & strategy:
Customer research, category/competitor scans, TAM/SAM sizing, positioning, and brand architecture.
Naming & identity:
Name development (with legal checks), voice/tone, messaging pillars, visual identity, and brand guidelines.
Go-to-market:
Channel strategy (D2C, marketplaces, retail/wholesale, B2B), pricing/pack, launch plans, and calendar.
Digital foundation:
Landing/site build with design/dev partners (Figma → Webflow/Shopify), tracking, SEO basics, and analytics.
Campaigns & content:
Brief and produce creative across paid/owned/earned; oversee social, email/CRM, influencers, PR, and creator UGC.
Growth & experimentation:
Funnel setup (A/B tests, CRO), paid media structure, CAC/LTV discipline, referral/loyalty, and retention programs.
Partnerships & distribution:
Coordinate marketplace brand stores, retail toolkits, co-marketing, affiliates.
Measurement & insight loop:
Build dashboards, run post-mortems, turn learning into the next test/iteration.
Budget & vendors:
Scope budgets, brief agencies/freelancers, manage timelines and quality.
Brand governance:
Ensure consistency across all touchpoints and brand extensions.
Portfolio scale (if multiple brands):
Guardrails to avoid cannibalization; playbooks to replicate wins across launches.

What you’ll bring

5–8+ years building and growing brands (agency or in-house) with
ground-up launches
in your portfolio.
Sharp
positioning & messaging
skills; excellent writing.
Design literacy
(comfortable in Figma) and strong creative judgment.
Growth fluency:
understands media mix, CAC/LTV math, and experimentation frameworks.
Proven project/program management; cross-functional leadership and vendor management.
Data-savvy: GA4/Looker (or similar); comfort turning insight into action.

Nice to have

Ecommerce (Shopify/Webflow) and marketplace experience; packaging development.
Influencer/creator programs and PR; retail/channel rollouts.
SQL basics; tools like Amplitude, Mixpanel, or Looker Studio.
Experience launching in multiple geographies or categories.

How we’ll measure success (KPIs)

Awareness & consideration (survey/proxy), branded search, share of voice.
Traffic, CVR, AOV,
CAC vs. LTV/Payback
, retention/repurchase rate.
Efficient paid media (ROAS/TACOS) and profitable contribution margins.
Community/social growth and engagement quality.
On-time, on-budget launches with clear learning velocity.

Tools you’ll use

Figma; Webflow/Shopify/WordPress; GA4, Looker/Amplitude; Meta/Google/TikTok/YouTube Ads; Klaviyo/WebEngage/MoEngage; Asana/Notion/Jira; Adobe/Canva.

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