Jobs

Interviews
Job Alerts
Tools

Upskill and Grow with AI

Mock Interview Practice interviews in realistic simulations

Coding Practice Improve your coding skills with challenges

Certification Earn certifications to validate your skills

AI Learning Get trained with AI expert sessions

Career Path AI insights for smarter career decisions

AI Job Match Score AI-Powered Job Match Against Your Resume and Optimize Your Resume

Career Tools and Resources

Resume Builder Build Professional Resume with Ease

ATS Friendliness Check Check Resume Friendliness for Applicant Tracking Systems

Auto Apply Apply to hundreds of jobs on any platform effortlessly

Co-Pilot (Chrome Extension) Your AI Assistant for Seamless Browsing Efficiency

Interview Questions Streamline interviews with ready-to-use questions

Salaries Discover market-driven salary insights across skillsets and geographies

Companies Explore leading companies actively hiring talent
For Employers

Home
>
Jobs in mumbai
>
Altrone
>
Brand Manager

Brand Manager

Altrone

8 years

0 Lacs

mumbai maharashtra india

Posted:2 months ago| Platform:

Apply

Skills Required

strategy research tam sam sizing positioning development checks messaging visual pricing design figma webflow shopify tracking seo crm retention marketing measurement learning test consistency portfolio experimentation management leadership data looker packaging sql engagement wordpress ads notion jira

Work Mode

On-site

Job Type

Full Time

Job Description

Mission: Incubate, launch, and scale new brands end-to-end—owning strategy, identity, go-to-market, and the growth engine to profitable traction.

What you’ll own

Opportunity & strategy:
Customer research, category/competitor scans, TAM/SAM sizing, positioning, and brand architecture.
Naming & identity:
Name development (with legal checks), voice/tone, messaging pillars, visual identity, and brand guidelines.
Go-to-market:
Channel strategy (D2C, marketplaces, retail/wholesale, B2B), pricing/pack, launch plans, and calendar.
Digital foundation:
Landing/site build with design/dev partners (Figma → Webflow/Shopify), tracking, SEO basics, and analytics.
Campaigns & content:
Brief and produce creative across paid/owned/earned; oversee social, email/CRM, influencers, PR, and creator UGC.
Growth & experimentation:
Funnel setup (A/B tests, CRO), paid media structure, CAC/LTV discipline, referral/loyalty, and retention programs.
Partnerships & distribution:
Coordinate marketplace brand stores, retail toolkits, co-marketing, affiliates.
Measurement & insight loop:
Build dashboards, run post-mortems, turn learning into the next test/iteration.
Budget & vendors:
Scope budgets, brief agencies/freelancers, manage timelines and quality.
Brand governance:
Ensure consistency across all touchpoints and brand extensions.
Portfolio scale (if multiple brands):
Guardrails to avoid cannibalization; playbooks to replicate wins across launches.

What you’ll bring

5–8+ years building and growing brands (agency or in-house) with
ground-up launches
in your portfolio.
Sharp
positioning & messaging
skills; excellent writing.
Design literacy
(comfortable in Figma) and strong creative judgment.
Growth fluency:
understands media mix, CAC/LTV math, and experimentation frameworks.
Proven project/program management; cross-functional leadership and vendor management.
Data-savvy: GA4/Looker (or similar); comfort turning insight into action.

Nice to have

Ecommerce (Shopify/Webflow) and marketplace experience; packaging development.
Influencer/creator programs and PR; retail/channel rollouts.
SQL basics; tools like Amplitude, Mixpanel, or Looker Studio.
Experience launching in multiple geographies or categories.

How we’ll measure success (KPIs)

Awareness & consideration (survey/proxy), branded search, share of voice.
Traffic, CVR, AOV,
CAC vs. LTV/Payback
, retention/repurchase rate.
Efficient paid media (ROAS/TACOS) and profitable contribution margins.
Community/social growth and engagement quality.
On-time, on-budget launches with clear learning velocity.

Tools you’ll use

Figma; Webflow/Shopify/WordPress; GA4, Looker/Amplitude; Meta/Google/TikTok/YouTube Ads; Klaviyo/WebEngage/MoEngage; Asana/Notion/Jira; Adobe/Canva.

More Jobs at Altrone

D2C Growth manager

Mumbai, Maharashtra, India

6.0 - 6.0 yrs

Salary: Not disclosed

Brand Manager

mumbai, maharashtra, india

8.0 - 8.0 yrs

Salary: Not disclosed

Performance Marketing Manager

mumbai, maharashtra, india

6.0 - 6.0 yrs

Salary: Not disclosed

Ecommerce Manager

mumbai, maharashtra, india

Experience: Not specified

Salary: Not disclosed

Customer Support Representative

mumbai, maharashtra, india

Experience: Not specified

Salary: Not disclosed

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.