D2C Growth manager

D2C Growth Manager

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Meta, Google, YouTube, and affiliates.
• Manage ad budgets to maximize ROAS and minimize CAC.
• Drive acquisition through influencer marketing, SEO, and affiliate channels.

• Develop and run A/B tests on landing pages, product pages, and funnels.
• Identify growth opportunities through data, customer insights, and competitive analysis.
• Own and manage a growth roadmap with clear hypotheses, goals, and success metrics.

• Create and optimize customer journeys via email, SMS, WhatsApp, and push notifications.
• Collaborate with CRM teams to improve repeat purchase rate and customer LTV.
• Segment users and implement lifecycle campaigns (onboarding, reactivation, win-back).

• Build dashboards to monitor KPIs: CAC, ROAS, retention rate, churn, and LTV.
• Use GA4, Mixpanel, or similar tools to evaluate and improve funnel performance.
• Report on campaign impact, channel performance, and monthly growth updates.

Requirements

• 3–6 years of experience in growth/performance marketing at a D2C/eCommerce brand or agency.
• Strong command of ad platforms (Meta, Google Ads, YouTube, etc.).
• Experience with Shopify, WooCommerce, or other D2C platforms.
• Hands-on with analytics tools: GA4, Excel, Looker Studio, or Mixpanel.
• Proficient in marketing automation tools: Klaviyo, MoEngage, WebEngage, or similar.
• Highly analytical, data-driven, and experiment-oriented.
• Strong collaboration skills with product, tech, and creative teams.

Preferred Qualifications

• Experience scaling a D2C brand from 0 to ₹10Cr+ monthly revenue.
• MBA or post-grad in Marketing, Analytics, or Business (not mandatory).
• Exposure to international D2C markets (US, UK, SEA) is a plus.

What We Offer

• Competitive salary and ESOPs
• Opportunity to build and scale a D2C brand from the ground up
• Young, fast-paced, and innovation-driven work culture
• Monthly learning budget and growth roadmap