We are seeking a results-driven D2C Growth Manager to own and scale customer acquisition, retention, and lifetime value across digital channels. The ideal candidate has hands-on experience in performance marketing, conversion rate optimization (CRO), and lifecycle marketing for direct-to-consumer brands. You will work cross-functionally with product, creative, analytics, and operations to fuel sustainable growth. Key Responsibilities Performance Marketing & Acquisition Plan, execute, and optimize paid media campaigns across Meta, Google, YouTube, and affiliates. Manage ad budgets to maximize ROAS and minimize CAC. Drive acquisition through influencer marketing, SEO, and affiliate channels. Growth Strategy & Experimentation Develop and run A/B tests on landing pages, product pages, and funnels. Identify growth opportunities through data, customer insights, and competitive analysis. Own and manage a growth roadmap with clear hypotheses, goals, and success metrics. Retention & CRM Create and optimize customer journeys via email, SMS, WhatsApp, and push notifications. Collaborate with CRM teams to improve repeat purchase rate and customer LTV. Segment users and implement lifecycle campaigns (onboarding, reactivation, win-back). Analytics & Reporting Build dashboards to monitor KPIs: CAC, ROAS, retention rate, churn, and LTV. Use GA4, Mixpanel, or similar tools to evaluate and improve funnel performance. Report on campaign impact, channel performance, and monthly growth updates. Requirements 3–6 years of experience in growth/performance marketing at a D2C/eCommerce brand or agency. Strong command of ad platforms (Meta, Google Ads, YouTube, etc.). Experience with Shopify, WooCommerce, or other D2C platforms. Hands-on with analytics tools: GA4, Excel, Looker Studio, or Mixpanel. Proficient in marketing automation tools: Klaviyo, MoEngage, WebEngage, or similar. Highly analytical, data-driven, and experiment-oriented. Strong collaboration skills with product, tech, and creative teams. Preferred Qualifications Experience scaling a D2C brand from 0 to ₹10Cr+ monthly revenue. MBA or post-grad in Marketing, Analytics, or Business (not mandatory). Exposure to international D2C markets (US, UK, SEA) is a plus. What We Offer Competitive salary and ESOPs Opportunity to build and scale a D2C brand from the ground up Young, fast-paced, and innovation-driven work culture Monthly learning budget and growth roadmap
Mission: Incubate, launch, and scale new brands end-to-end—owning strategy, identity, go-to-market, and the growth engine to profitable traction. What you’ll own Opportunity & strategy: Customer research, category/competitor scans, TAM/SAM sizing, positioning, and brand architecture. Naming & identity: Name development (with legal checks), voice/tone, messaging pillars, visual identity, and brand guidelines. Go-to-market: Channel strategy (D2C, marketplaces, retail/wholesale, B2B), pricing/pack, launch plans, and calendar. Digital foundation: Landing/site build with design/dev partners (Figma → Webflow/Shopify), tracking, SEO basics, and analytics. Campaigns & content: Brief and produce creative across paid/owned/earned; oversee social, email/CRM, influencers, PR, and creator UGC. Growth & experimentation: Funnel setup (A/B tests, CRO), paid media structure, CAC/LTV discipline, referral/loyalty, and retention programs. Partnerships & distribution: Coordinate marketplace brand stores, retail toolkits, co-marketing, affiliates. Measurement & insight loop: Build dashboards, run post-mortems, turn learning into the next test/iteration. Budget & vendors: Scope budgets, brief agencies/freelancers, manage timelines and quality. Brand governance: Ensure consistency across all touchpoints and brand extensions. Portfolio scale (if multiple brands): Guardrails to avoid cannibalization; playbooks to replicate wins across launches. What you’ll bring 5–8+ years building and growing brands (agency or in-house) with ground-up launches in your portfolio. Sharp positioning & messaging skills; excellent writing. Design literacy (comfortable in Figma) and strong creative judgment. Growth fluency: understands media mix, CAC/LTV math, and experimentation frameworks. Proven project/program management; cross-functional leadership and vendor management. Data-savvy: GA4/Looker (or similar); comfort turning insight into action. Nice to have Ecommerce (Shopify/Webflow) and marketplace experience; packaging development. Influencer/creator programs and PR; retail/channel rollouts. SQL basics; tools like Amplitude, Mixpanel, or Looker Studio. Experience launching in multiple geographies or categories. How we’ll measure success (KPIs) Awareness & consideration (survey/proxy), branded search, share of voice. Traffic, CVR, AOV, CAC vs. LTV/Payback , retention/repurchase rate. Efficient paid media (ROAS/TACOS) and profitable contribution margins. Community/social growth and engagement quality. On-time, on-budget launches with clear learning velocity. Tools you’ll use Figma; Webflow/Shopify/WordPress; GA4, Looker/Amplitude; Meta/Google/TikTok/YouTube Ads; Klaviyo/WebEngage/MoEngage; Asana/Notion/Jira; Adobe/Canva.
Role overview Own paid growth across search, social, display, programmatic, and affiliates. Build and scale efficient acquisition with clear goals on CAC/ROAS/LTV , while improving conversion through creative testing and CRO. Key responsibilities Strategy & planning: Translate revenue/lead targets into channel plans, budgets, and forecasts; set guardrails (CAC/ROAS/MER, payback). Channel ownership: Search: Google/Bing—keyword strategy, negatives, SKAG/STAG structures, PMax, Shopping/Feeds. Paid social: Meta, TikTok, LinkedIn/Twitter—audiences, creative rotation, CAPI, offline conversions. Display/programmatic: Remarketing, prospecting, brand safety, DV360 (or network). Affiliates/influencers: Recruit, negotiate, track, and optimise to incremental lift. App UA: Apple Search Ads, Google UAC, SKAdNetwork setup, MMP alignment. Analytics & measurement: Own attribution and tracking (GA4/GTM, MMPs like AppsFlyer/Adjust). Build dashboards for CAC, ROAS, LTV:CAC, CVR, CTR, CPA, AOV, MER , cohort retention, and funnel drop-off. Experimentation: A/B and multivariate tests (ads, audiences, bids, landing pages), geo holdouts/incrementality, and learning agendas with clear decision criteria. Creative & messaging: Write briefs, partner with design/UGC creators, run concept and format tests (static vs video; hooks; angles). CRO & landing pages: Hypothesis backlog, test velocity, page-speed and UX checks (VWO/Optimizely/LaunchDarkly; Hotjar/Clarity). Lifecycle & remarketing: Build retargeting and CRM-triggered audiences (email/SMS), cart and lead-recovery flows. Governance: Ensure policy compliance (platform policies), consent & privacy (Consent Mode v2, GDPR/CCPA where relevant), brand safety, and accurate data collection. Collaboration: Work with Sales/Product/Data/Finance on promos, pricing tests, attribution alignment, and forecasting. Qualifications 3–6 years in performance marketing with hands-on platform management (no “only-agency oversight”). Deep experience with Google Ads, Meta Ads ; working knowledge of TikTok, LinkedIn, and at least one of DV360/Display networks. Strong analytics: GA4, GTM (including server-side preferred), Looker/Tableau/Power BI; Excel/Sheets (pivots, lookups); basic SQL a plus. Familiarity with feeds (GMC, Feedonomics), pixels/SDKs, CAPI, offline conversions, and attribution models (last-click vs data-driven/MMM basics). Clear, concise communicator; comfortable owning targets and presenting to leadership. KPIs Efficiency: CAC / CPA, ROAS, LTV:CAC, payback period. Scale & quality: Spend to plan, incremental revenue/leads, pipeline (for B2B), qualified rate. Conversion: CTR, CVR, AOV, bounce rate, landing-page conversion uplift. Testing cadence: # tests/month, win rate, impact documented. Data quality: Tracking uptime, attribution accuracy, consented traffic share. Tools you’ll use Google Ads, Bing, Meta, TikTok, LinkedIn, DV360; GA4, GTM (server/client), AppsFlyer/Adjust (if app), Looker/Tableau/Power BI; VWO/Optimizely, Hotjar/Clarity; Feedonomics/Channable; CRM/ESP (HubSpot/Klaviyo/Salesforce).
Role Description This is a full-time, on-site Ecommerce Manager role based in Mumbai. The Ecommerce Manager will oversee the day-to-day operations of Altrone’s e-commerce platforms, including managing online sales, optimizing the user experience, and coordinating marketing efforts. Responsibilities include analyzing sales data, strategizing for growth, managing product catalogs, and collaborating with other departments to ensure seamless execution of campaigns and projects. Qualifications Strong Analytical Skills to interpret sales data and identify growth opportunities Effective Communication skills for cross-departmental collaboration and customer engagement Experience in Sales and E-Commerce operations to manage online platforms and achieve sales targets Knowledge of Marketing strategies to drive traffic and improve customer retention Proven ability to solve problems, manage teams, and meet deadlines Experience with e-commerce tools and platforms is beneficial Bachelor's degree in Business, Marketing, or a related field
Company Description Altrone specializes in providing infrastructure management, application development, business process outsourcing (BPO), engineering, and research and development (R&D) services. The company is dedicated to delivering tailored solutions that empower businesses across various industries. With a focus on innovation and efficiency, Altrone aims to meet client needs by offering reliable and high-quality services. The organization values collaboration and continuous improvement in its commitment to excellence. Role Description This is an on-site, full-time role located in Mumbai for a Customer Support Representative. The role involves managing customer inquiries, resolving issues, and ensuring high levels of customer satisfaction. Day-to-day tasks include providing support through various communication channels, troubleshooting technical or service-related problems, and maintaining detailed records of customer interactions. The Customer Support Representative will also be expected to collaborate with internal teams to address customer needs efficiently. Qualifications Proficiency in Customer Support Strong Communication skills, both written and verbal Ability to perform Troubleshooting to resolve technical or service-related issues Capability to work effectively in a team-oriented environment Prior experience in customer service roles is a plus High school diploma or equivalent; additional certifications in customer service are advantageous