We are seeking a results-driven D2C Growth Manager to own and scale customer acquisition, retention, and lifetime value across digital channels. The ideal candidate has hands-on experience in performance marketing, conversion rate optimization (CRO), and lifecycle marketing for direct-to-consumer brands. You will work cross-functionally with product, creative, analytics, and operations to fuel sustainable growth. Key Responsibilities Performance Marketing & Acquisition Plan, execute, and optimize paid media campaigns across Meta, Google, YouTube, and affiliates. Manage ad budgets to maximize ROAS and minimize CAC. Drive acquisition through influencer marketing, SEO, and affiliate channels. Growth Strategy & Experimentation Develop and run A/B tests on landing pages, product pages, and funnels. Identify growth opportunities through data, customer insights, and competitive analysis. Own and manage a growth roadmap with clear hypotheses, goals, and success metrics. Retention & CRM Create and optimize customer journeys via email, SMS, WhatsApp, and push notifications. Collaborate with CRM teams to improve repeat purchase rate and customer LTV. Segment users and implement lifecycle campaigns (onboarding, reactivation, win-back). Analytics & Reporting Build dashboards to monitor KPIs: CAC, ROAS, retention rate, churn, and LTV. Use GA4, Mixpanel, or similar tools to evaluate and improve funnel performance. Report on campaign impact, channel performance, and monthly growth updates. Requirements 3–6 years of experience in growth/performance marketing at a D2C/eCommerce brand or agency. Strong command of ad platforms (Meta, Google Ads, YouTube, etc.). Experience with Shopify, WooCommerce, or other D2C platforms. Hands-on with analytics tools: GA4, Excel, Looker Studio, or Mixpanel. Proficient in marketing automation tools: Klaviyo, MoEngage, WebEngage, or similar. Highly analytical, data-driven, and experiment-oriented. Strong collaboration skills with product, tech, and creative teams. Preferred Qualifications Experience scaling a D2C brand from 0 to ₹10Cr+ monthly revenue. MBA or post-grad in Marketing, Analytics, or Business (not mandatory). Exposure to international D2C markets (US, UK, SEA) is a plus. What We Offer Competitive salary and ESOPs Opportunity to build and scale a D2C brand from the ground up Young, fast-paced, and innovation-driven work culture Monthly learning budget and growth roadmap
Mission: Incubate, launch, and scale new brands end-to-end—owning strategy, identity, go-to-market, and the growth engine to profitable traction. What you’ll own Opportunity & strategy: Customer research, category/competitor scans, TAM/SAM sizing, positioning, and brand architecture. Naming & identity: Name development (with legal checks), voice/tone, messaging pillars, visual identity, and brand guidelines. Go-to-market: Channel strategy (D2C, marketplaces, retail/wholesale, B2B), pricing/pack, launch plans, and calendar. Digital foundation: Landing/site build with design/dev partners (Figma → Webflow/Shopify), tracking, SEO basics, and analytics. Campaigns & content: Brief and produce creative across paid/owned/earned; oversee social, email/CRM, influencers, PR, and creator UGC. Growth & experimentation: Funnel setup (A/B tests, CRO), paid media structure, CAC/LTV discipline, referral/loyalty, and retention programs. Partnerships & distribution: Coordinate marketplace brand stores, retail toolkits, co-marketing, affiliates. Measurement & insight loop: Build dashboards, run post-mortems, turn learning into the next test/iteration. Budget & vendors: Scope budgets, brief agencies/freelancers, manage timelines and quality. Brand governance: Ensure consistency across all touchpoints and brand extensions. Portfolio scale (if multiple brands): Guardrails to avoid cannibalization; playbooks to replicate wins across launches. What you’ll bring 5–8+ years building and growing brands (agency or in-house) with ground-up launches in your portfolio. Sharp positioning & messaging skills; excellent writing. Design literacy (comfortable in Figma) and strong creative judgment. Growth fluency: understands media mix, CAC/LTV math, and experimentation frameworks. Proven project/program management; cross-functional leadership and vendor management. Data-savvy: GA4/Looker (or similar); comfort turning insight into action. Nice to have Ecommerce (Shopify/Webflow) and marketplace experience; packaging development. Influencer/creator programs and PR; retail/channel rollouts. SQL basics; tools like Amplitude, Mixpanel, or Looker Studio. Experience launching in multiple geographies or categories. How we’ll measure success (KPIs) Awareness & consideration (survey/proxy), branded search, share of voice. Traffic, CVR, AOV, CAC vs. LTV/Payback , retention/repurchase rate. Efficient paid media (ROAS/TACOS) and profitable contribution margins. Community/social growth and engagement quality. On-time, on-budget launches with clear learning velocity. Tools you’ll use Figma; Webflow/Shopify/WordPress; GA4, Looker/Amplitude; Meta/Google/TikTok/YouTube Ads; Klaviyo/WebEngage/MoEngage; Asana/Notion/Jira; Adobe/Canva.