B2B Marketing Manager

Job Description

Position: Marketing Manager Department: Marketing Reports to: Head of Operations (Mukthar) Location: Remote/Hybrid (Middle East timezone preferred) Employment Type: Full-time About Ewaantech Ewaantech is a leading digital transformation partner in the Middle East, specializing in end-to-end technology solutions for startups and enterprises. We provide comprehensive services from project discovery and development to post-launch support and marketing, helping businesses scale through structured delivery and strategic consulting. Role Overview: We are seeking a results-driven Marketing Manager to lead our marketing initiatives and drive business growth. This role will focus on generating qualified leads, building brand awareness in the Middle East market, and supporting our goal of becoming the region's most trusted digital transformation partner. Key Responsibilities Lead Generation & Growth Develop and execute comprehensive lead generation strategies across digital channels Manage and optimize paid advertising campaigns (Google Ads, Meta, LinkedIn) Create and implement SEO strategies to improve organic visibility Build and maintain a robust sales funnel with measurable conversion metrics Content Marketing & Brand Building Develop compelling content strategies that resonate with Middle East businesses Create case studies, whitepapers, and thought leadership content Manage social media presence and engagement strategies Coordinate with design team for marketing collaterals and campaigns Campaign Management & Analytics Plan, execute, and optimize multi-channel marketing campaigns Monitor and report on campaign performance using analytics tools Manage marketing budgets and ROI optimization A/B test marketing messages, channels, and strategies Market Intelligence & Strategy Conduct market research and competitive analysis in the Middle East region Identify new market opportunities and target segments Collaborate with sales team to align marketing efforts with business objectives Support business development activities and client relationship building Marketing Operations Maintain marketing documentation, SOPs, and workflow processes Manage vendor relationships for specialized marketing services Coordinate with internal teams (design, development, operations) for integrated campaigns Track and report on marketing KPIs and performance metrics Required Qualifications Essential Requirements Bachelor's degree in Marketing, Business, or related field 3-5 years of experience in B2B marketing, preferably in technology/digital services Proven track record of generating qualified leads and driving revenue growth Strong experience with digital marketing channels (PPC, SEO, social media, email marketing) Proficiency in marketing analytics tools (Google Analytics, Google Ads, Meta Business Manager) Experience with CRM systems and marketing automation platforms Excellent written and verbal communication skills in English Preferred Qualifications Experience in the Middle East market (UAE, Saudi Arabia, Qatar) Arabic language proficiency (conversational or business level) Background in technology services, software development, or digital transformation Experience with marketing in regulated industries or government projects Certifications in Google Ads, Meta Blueprint, or HubSpot Experience with design tools (Canva, Adobe Creative Suite) is a plus Success Metrics & KPIs Lead generation quantity and quality (MQLs, SQLs) Campaign ROI and cost per acquisition Website traffic growth and engagement metrics Brand awareness and market share growth Content engagement and conversion rates Marketing contribution to revenue pipeline What We Offer: Competitive salary package ,Remote/hybrid work flexibility Professional development opportunities (10-20% time for learning) Access to modern marketing tools and technologies Collaborative, growth-oriented work environment Opportunity to build marketing function from ground up Direct impact on company growth and expansion Job Types: Full-time, Permanent Pay: ₹21,000.00 - ₹60,000.00 per month Application Question(s): Relevant B2B marketing experience (3-5 years) Digital marketing proficiency demonstrated Communication skills assessment (application quality) Middle East market experience or cultural familiarity Availability and salary expectations alignment Work Location: In person Job Type: Full-time Pay: ₹48,000.00 - ₹75,000.00 per month Schedule: Day shift Work Location: In person