B2B Lead Generation Specialist

Job Summary The B2B Operations Lead will be responsible for establishing and managing business partnerships, optimizing operational processes, and building scalable systems to strengthen institutional engagement. This role requires a balance of strategic planning and hands-on execution, with close cross-functional collaboration to ensure the success of B2B initiatives within the startup. Key Responsibilities: Partner & Client Management ● Identify, onboard, and nurture institutional and B2B clients. ● Manage the complete partner lifecycle—from lead generation and onboarding to service delivery and closure. ● Develop long-term engagement models to enhance partner retention and satisfaction. Operational Development ● Design and implement B2B processes, workflows, SOPs, trackers, and internal documentation. ● Set up and manage CRM/lead tracking systems (manual or automated). ● Collaborate with technology, support, and admissions teams to ensure timely partner deliverables. Reporting & Metrics ● Track and analyze KPIs such as partner success rate, closures, feedback, and revenue contribution. ● Prepare and share weekly dashboards with leadership, highlighting growth trends and operational gaps. ● Support data audits, compliance, and documentation accuracy. Process Innovation ● Identify opportunities for automation to minimize manual effort. ● Recommend and implement process improvements to enhance turnaround time and client communications. Qualifications: ● Graduate degree (BBA/B.Com required); MBA preferred. ● 3–6 years of experience in B2B Operations, Institutional Sales, or Partnership Management. ● Previous startup or education services sector experience is highly desirable. Skills Required ● Strong communication, negotiation, and client relationship management skills. ● Proficiency in Excel, Google Sheets, CRM tools, and report generation. ● Excellent time management, multitasking, and coordination abilities. ● Problem-solving mindset with the ability to thrive in fast-paced, unstructured environments. Key Performance Indicators (KPIs) ● Number of active partners onboarded per month. ● Percentage of partner queries resolved within defined TAT. ● Accuracy of documentation and audit readiness. ● Partner satisfaction and feedback ratings. ● Revenue generated through B2B channels.