B2B Lead Generation Specialist

Job Title: B2B Lead

Department:

Job Summary:

B2B Lead

This role involves managing LinkedIn outreach, cold email campaigns, and cold calling to build a steady pipeline of qualified leads while collaborating closely with our international sales team.

Key Responsibilities:

LinkedIn Lead

• Utilize LinkedIn Sales Navigator to identify prospects in the US and EU markets.
• Run targeted messaging campaigns to CXOs, Procurement, HR, and L&D leaders.
• Build and nurture a network of industry decision-makers.

Cold Email Campaigns

• Segment and target ICP-based databases for personalized outreach.
• Execute multi-touch email sequences using platforms like Lemlist, Instantly, or Woodpecker.
• Analyze performance metrics and optimize engagement strategies.

Cold Calling & Qualification

• Conduct cold calls to potential leads to assess needs and qualify them.
• Set up discovery calls or demos for the sales team.
• Apply consultative selling methods to identify key pain points.

Sales Team Collaboration

• Align with the international sales team to prioritize accounts and share lead intelligence.
• Participate in regular sync meetings and strategy discussions.
• Ensure smooth transition and follow-up on warm leads.

CRM & Reporting

• Maintain accurate lead records using tools like HubSpot, Zoho, or Salesforce.
• Track outreach activity and generate weekly performance reports.
• Offer strategic input to improve lead generation funnels.

Skills & Qualifications:

Must-Have:

• 2–3 years of experience in B2B lead generation for US/EU or international markets.
• Hands-on with LinkedIn Sales Navigator and email automation tools.
• Excellent spoken and written communication in English.
• Strong cold calling and client engagement skills.
• Experience working with enterprise or SaaS sales teams.

Preferred:

• Background in SaaS, LMS, EdTech, or similar industries.
• Familiarity with CRM platforms (HubSpot, Salesforce, Zoho).
• Understanding of lead generation in sectors like IT, BFSI, Manufacturing, or Consulting.