B2B Lead Generation Specialist

This creative, fast-growing arts & crafts brand is looking for a proactive B2B Lead Generation Specialist to help us expand into retail.

Are you a confident communicator who loves building connections and turning data into real business opportunities?

Please watch this video explaining who we are and why you should join us:

https://www.loom.com/share/9f8a2b9e9aa1461399f383273d325725

We need someone to take responsibility for:

• Contacting independent and boutique retail stores across the U.S. (art supply, gift, stationery, and lifestyle shops).
• Introducing Tobio’s, our creative brand known for beginner-friendly watercolor kits, and sharing our partnership opportunity.
• Following a proven call script to start friendly, structured conversations with store owners or buyers.
• Qualifying leads by asking the right questions to assess store fit (size, type, category, interest level).
• Answering product-related questions confidently and sending supporting materials (presentation deck, wholesale details, or sample info).
• Following up with interested stores, keeping communication warm and professional until a first order or trial collaboration is confirmed.
• Closing initial wholesale agreements or sample orders directly, using our established pricing and terms.
• Documenting all call outcomes and lead progress in a shared spreadsheet (status, notes, next steps).
• Collaborating with our internal team to continuously improve lead quality, communication flow, and conversion rate.

Why Join Us

• Impact:

  You’ll play a key role in bringing Tobio’s products into physical stores and helping us grow our U.S. retail network.

• Growth Opportunities:

  Learn directly from the founders and management team while shaping the foundation of our retail expansion.

• Engaging Work:

  Every day brings new conversations with creative, design-focused store owners.

• Work Remotely:

  100% remote position, flexible hours (with availability during U.S. business hours).

• Perks:

  Performance-based bonuses, learning opportunities, and long-term growth potential for high performers.

What We’re Looking For

• Experience in phone-based B2B lead generation or appointment setting (preferably with small businesses or retail).
• Excellent English communication skills: friendly, clear, and confident on the phone.
• Strong understanding of structured outreach processes (CRM updates, lead tracking, follow-ups).
• Comfortable talking to business owners and handling objections politely and persuasively.
• Organized and detail-oriented, able to manage hundreds of leads efficiently.
• Familiarity with Google Sheets and call logging systems.
• Bonus: Experience in the arts, crafts, or gift industry, or genuine enthusiasm for creative products.

How to Apply

https://docs.google.com/forms/d/e/1FAIpQLSch1oI844Fx7YRPovDqL4DJguAmSV7CJc8paTuvd7zKdEZMpg/viewform?usp=publish-editor

We look forward to hearing from you and seeing how you’ll help us bring Tobio’s creative kits to stores across the country.