B2B Lead Generation Specialist

B2B Lead Generation Specialist

Responsibilities include but are not limited to

• Develop and execute cold email outreach campaigns to generate high-quality leads.
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• Segment target audiences and personalize email messaging to drive engagement.
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• Conduct LinkedIn outreach using LinkedIn Sales Navigator and other tools to engage with decision-makers.
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• Make cold calls to prospects, qualify them, and set appointments with the sales team.
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• Log, track, and update all lead activity in the company’s CRM (e.g., Pipedrive).
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• Maintain clean and updated lead data, segmenting based on qualification criteria.
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• Provide regular performance reports on outreach effectiveness, lead conversion rates, and follow-up strategies.

Requirements

• 4-6 years of experience in B2B lead generation, preferably in SaaS or tech-focused industries.

• Strong knowledge of LinkedIn Sales Navigator and cold emailing strategies.

• Experience with phone outreach and engaging with senior-level executives.

• Proficiency in CRM tools such as Pipedrive

• Excellent verbal and written communication skills with a knack for engaging prospects.

• Goal-oriented and able to meet lead generation targets.

• Strong organizational skills with the ability to prioritize and manage multiple tasks.

Preferred

• Experience in the B2B tech or SaaS industry.

• Familiarity with lead generation tools such as Lemlist, Apollo.io, mailchimp etc