Automotive Sales Manager

Company Description

Smart Garage by Pikpart offers a seamless and affordable digital platform for all your two-wheeler and four-wheeler repair and maintenance needs. With features like booking, tracking, and live streaming of repairs, we provide end-to-end services for both petrol and electric vehicles. Serving over 550 repair jobs daily across 250 Smart Garages in 18 states and 2 countries, we have established ourselves as a trusted name in the automotive industry. Pikpart also offers an extensive range of high-quality two-wheeler spare parts with a 100% warranty, available on the Pikpart app and major e-commerce platforms. Join us as we redefine the future of automotive service and repair.

The Area Sales Manager (ASM) – Automobile Spare Parts will be responsible for driving sales, managing distribution channels, developing new markets, and ensuring customer satisfaction within the assigned territory. The role requires strong leadership, dealer/retailer network management, and expertise in spare parts sales.

Key Responsibilities:

1-Sales & Revenue Growth

- Achieve monthly, quarterly, and annual sales targets for spare parts.

- Plan and implement effective sales strategies to maximize market share.

- Monitor competitor activities and market trends.

2-Dealer / Distributor / Retailer Management

- Appoint, develop, and manage distributors and retailers in the assigned territory.

- Ensure adequate stock availability and timely replenishment of spare parts.

- Build strong relationships with channel partners to increase loyalty and sales.

3-Business Development

- Identify and onboard new customers, garages, and workshops.

- Expand market coverage for both 2W & 4W spare parts.

- Promote cross-selling and upselling of fast-moving parts.

4-Team & Market Support

- Guide and train field sales executives and mechanics promoters.

- Conduct market visits to ensure brand visibility, merchandising, and promotional activities.

- Collect market feedback and provide inputs to product and marketing teams.

5-Operations & Reporting

- Monitor sales MIS, order booking, billing, and collections.

- Track inventory and coordinate with supply chain for smooth dispatches.

- Submit timely reports on sales performance, competitor analysis, and market opportunities.

Key Skills & Competencies:

- Strong knowledge of automobile spare parts industry (2W/4W preferred).

- Proven track record in channel management & sales achievement.

- Excellent negotiation, communication, and people management skills.

- Ability to analyze sales data and market insights.

- Proficiency in MS Excel, CRM, and sales reporting tools.

Qualifications & Experience:

- Graduate / MBA in Sales & Marketing (preferred).

- 4–7 years of experience in automobile spare parts sales, with at least 2 years in a supervisory/ASM role.

- Experience in handling distributors, retailers, and workshops is a must.

KPIs (Key Performance Indicators):

- Sales vs. Target Achievement (%)

- Channel Expansion (No. of new retailers/garages onboarded)

- Secondary & Tertiary Sales Growth

- Collection Efficiency & Credit Management

- Market Share & Brand Visibility