Assistant Manager - Marketing

Brand Strategy & Positioning

• Assist in defining and refining brand identity, value proposition, messaging for both corporate brand and individual real estate projects.
• Conduct market research & competitor analysis specific to Mumbai / suburbs to understand buyer/investor preferences, pricing, design trends.
• Ensure brand consistency across all touchpoints: signage, hoardings, project brochures, websites, social media, advertising, sales collaterals.

Campaign Planning & Execution

• Plan, oversee and execute integrated marketing campaigns (both digital & offline) to boost visibility, generate leads, and maintain brand prestige.
• Coordinate with creative agencies, media / outdoor / print vendors for campaign creatives, hoardings, ATL & BTL.
• Collaboration with sales and project teams to align marketing & launch activities with project timelines and sales goals.

Offline Brand Building

• Manage outdoor advertising (hoardings, banners, signage in strategic locations), print media, events, property launches, exhibitions, open houses.
• Organize on-ground activations and broker / channel partner engagement programs.
• Ensure permits / regulatory compliance for outdoor / on-ground advertising as per Mumbai municipal / RERA rules etc.

Digital & Content Marketing

• Support development of digital brand presence: website content & maintenance, social media strategy and execution, SEO, thought leadership / content marketing (blogs, project features).
• Oversee production of visual & multimedia content (photo shoots, video stories, virtual tours) to reinforce brand imagery.

Collateral & Communication

• Prepare / coordinate development of brochures, project portfolios, presentation decks, sales kits, newsletters aligned with brand guidelines.
• Maintain oversight of all copy and design to ensure consistency in tone, look & feel.

Performance Measurement & Reporting

• Define and track key brand metrics: brand awareness, recall, sentiment, share of voice, impressions, engagement, leads from brand campaigns.
• Monitor competitor campaigns and market activities; report insights and suggest improvement.
• Collect feedback from brokers, customers to refine brand communication and positioning.

Budgeting & Vendor Management

• Assist in preparing / managing budgets for branding & marketing initiatives; ensure cost-effectiveness, negotiating with vendors / agencies.
• Track invoices, media spend, vendor deliverables, timelines.

Stakeholder Collaboration

• Work closely with sales, projects, design, legal, operations teams to ensure brand promise aligns with project delivery.
• Liaise with regulatory / municipal / RERA bodies as needed for approvals and compliance of branding and advertising materials.

Invoice Processing, Billing & ERP

• Process vendor invoices related to marketing, branding, advertising, events, and site-experience spending; verify accuracy of deliverables, quantities, rates, and approval.
• Enter and manage billing, vendor payments, and expense records in the company’s ERP system.
• Coordinate with the finance / accounts team to reconcile marketing & branding expenditures, budget variances, and ensure timely payments.
• Generate periodic reports from the ERP (expenditure vs plan, vendor-by-vendor spend, campaign ROI) to support management decision-making.

Site Experience:

• Oversee site-level brand experience: ensure that the actual project site (showrooms, display units, sales offices, site hoardings, façade branding) reflects the brand’s look & feel, messaging, and quality standards consistently.
• Maintain regular inspections of sites to enforce branding standards, resolve deviations, and ensure that visitor experience aligns with brand promise.

Skill set & required experience:

• SFDC knowledge is must
• 4 to 7 years of experience