Role Overview: Ajays Caf is looking for a Business Development Manager to lead our Franchise and Master Franchise expansion in Gujarat, Maharashtra and Rajasthan. The candidate will identify and onboard high-potential partners, negotiate terms, ensure compliance with operational standards, and enable smooth onboarding and supply chain alignment. Key Responsibilities: Identify and onboard Master Franchise / Franchise partners across the West Zone Execute regional expansion plans and meet territory growth targets Negotiate and manage franchise contracts and performance standards Build and nurture strong partner relationships Coordinate with Supply Chain, Legal, Operations, and Marketing teams Oversee compliance and support franchise partners in scaling successfully Maintain accurate records using CRM and automation tools Skills & Attributes: Strong network in HORECA / QSR ecosystem Excellent negotiation and partner evaluation skills Tech-savvy with knowledge of ERP, CRM, and dispatch systems Strategic, analytical, and people-first mindset Well-versed in West Zone market dynamics and franchise systems Ability to lead expansion independently and handle pressure Location: Corporate HQ in Navsari, Gujarat (with frequent regional travel) Reporting To: Director
Role overview: The Recruitment Executive will be responsible for managing the end-to-end recruitment process, including sourcing, screening, interviewing, and onboarding candidates. The role involves building strong talent pipelines, ensuring timely hiring, and supporting organizational growth with the right talent. Key Responsibilities Understand manpower requirements from hiring managers and draft effective job descriptions. Source candidates using various channels (job portals, social media, references, campus drives, agencies, etc.). Screen resumes and conduct initial telephonic/virtual interviews to assess suitability. Schedule and coordinate interviews between candidates and hiring managers. Maintain candidate database and recruitment trackers. Manage end-to-end recruitment cycle from sourcing to offer negotiation and onboarding. Build strong talent pipelines for future hiring needs. Ensure a smooth and professional candidate experience throughout the hiring process. Support employer branding initiatives and campus recruitment activities. Coordinate with internal HR team for background verification and joining formalities. Key Skills & Competencies Strong understanding of recruitment processes and sourcing techniques. Familiarity with job portals (Naukri, LinkedIn, Indeed, etc.) and ATS (Applicant Tracking Systems). Excellent communication and interpersonal skills. Strong organizational and multitasking abilities. Ability to work under pressure and meet deadlines. Proactive, result-oriented and detail-oriented.
Job Description - Senior Executive (Marketing) Company: Ajay's Good Food Pvt. Ltd. Job Title: Sr. Executive Department: Marketing Location: Corporate HQ, Navsari Reporting To: Assistant Manager Digital Marketing Education: Graduate (Preferably in Marketing/IT/Business/Communications) Experience: 2 to 4 years of proven SEO experience in an agency preferred Role Overview The Sr. Executive SEO will be responsible for developing, implementing, and optimising SEO strategies to increase Ajay's Cafe's online visibility, organic traffic, and search engine rankings. The role demands strong analytical skills, technical SEO knowledge, and creativity to ensure the brand stays discoverable, competitive, and impactfull across digital platforms. Key Responsibilities SEO Strategy Execution Execute SEO strategies including local SEO aligned with brand and business goals. Conduct keyword research to identify opportunities for ranking improvements. Optimise website structure, landing pages, and content for better search performance. On-Page & Off-Page Optimisation Implement on-page SEO best practices including meta tags, header optimisation, internal linking, and schema markup. Manage back-linking strategies, outreach campaigns, and partnerships to enhance domain authority. Technical SEO Conduct site audits regularly to identify and fix crawl errors, indexation issues, and page speed performance. Work closely with web development teams to ensure technical SEO implementation. Content & Collaboration Collaborate with the content and social media teams to align SEO keywords with blogs, campaigns, and new product launches. Provide SEO guidelines for content creators to ensure keyword integration and search-friendly formatting. Analytics & Reporting Track and analyse SEO KPIs such as organic traffic, keyword rankings, bounce rate, and conversions. Use tools like Google Analytics, Google Search Console, SEM rush, Ahrefs, and Moz for insights. Prepare weekly/monthly reports to measure ROI and performance improvements. Trendspotting & Innovation Stay updated with Google algorithm updates, SEO & GEO trends, and new tools. Experiment with voice search, local SEO, and AI-driven optimization techniques. Key Skills Strong knowledge of SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, etc. Expertise in on-page, off-page, and technical SEO. Basic understanding of HTML, CSS, and JavaScript. Analytical mindset with the ability to interpret data and recommend improvements. Excellent communication and collaboration skills. Strong time management and multitasking abilities. Key Result Areas (KRA) & KPIs (Will Decide after Joining) Organic Growth & Visibility % increase in organic website traffic (MoM/YoY) % increase in keyword rankings for priority keywords Technical Performance Site audit score improvements Page speed optimization (Core Web Vitals score) Engagement & Conversions Improvement in CTR from search results Increase in goal completions/conversions via organic search Collaboration & Reporting Timely delivery of SEO reports and insights Alignment of SEO performance with campaign launches
Position : Assistant Manager - Marketing Company : Ajay's Good Food Pvt. Ltd. For Location : HO, Navsari, Gujrat. Reporting to : Manager - Marketing Role Overview : To act as the execution backbone of the Marketing Department ensuring timely rollout of brand campaigns, new store launch promotions, franchisee marketing support, and coordination across internal & external stakeholders (agencies, vendors, internal departments). This role will support the Marketing Head in transforming ideas into on-ground impact across 200+ outlets and growing. Key Responsibilities: A. Campaign & Brand Execution -Assist in end-to-end rollout of brand campaigns (festivals, product launches, national campaigns) - Ensure on-time delivery of creative assets, outlet banners, in-store branding collaterals - Coordinate with social media & performance marketing team for digital amplification B. Franchisee Marketing Coordination - Handle marketing queries from franchise owners (WhatsApp/Calls/Email) - Share pre-approved creatives & LSM toolkits for local promotions Track requests for outlet-specific posters, flyers, events, and resolve within TAT C. New Store Launch Marketing - Create & execute new outlet marketing checklist (GMB, Flyers, Insta Teasers, Collaterals) - Coordinate with BD, NSO and Ops for location data, offers, budgets - Support on-ground launch events when required D. Vendor & Agency Coordination - Manage timelines with external agencies (creative, printer, ad agency) -Track work orders, billing, deliverables, and feedback from field teams - Ensure cost-effective execution aligned with brand guidelines E. Reporting & Process Hygiene Maintain trackers for campaign spends, outlet-wise marketing support, deliverables Support brand audits with documentation of past campaigns & creatives Submit weekly execution status to Marketing Head Qualifications & Experience: - Education : Graduate in Marketing / Mass Comm / Business; MBA preferred. - Experience : 4-5 years in brand/marketing executive role (FMCG/QSR/Retail preferred) Key Skills & Competencies: - Strong coordination & follow-up skills - Familiarity with Excel/Google Sheets, Canva - Understanding of local store marketing & franchisee environment - Fluent in Hindi, English; Gujarati is a bonus
Location: Head Office, Navsari Department: Business Development Reporting To: BDM Franchise Expansion Role Overview: As the first voice of Ajays Caf QSR , you will be the friendly first connection for aspiring entrepreneurs who want to join our franchise family. Your job is to call incoming leads , provide basic franchise information, and create excitement and trust before passing them on to the senior team for closure. You are not just making calls — you’re building relationships, inspiring dreams, and opening the doors to 200 + outlets worth of “Happy Wali Feeling” Key Responsibilities: 1. Outbound Calling & First Touch Call all assigned leads from CRM, WhatsApp, website, ads, etc. Introduce Ajay’s Caf and explain the basics of our franchise model (investment, location, returns, etc.) Record interest level, objections, location preference, and source of enquiry. 2. Lead Nurturing & Follow-Ups Re-engage with warm leads every few days to resolve doubts and keep interest alive. Update CRM or Google Sheet regularly with lead status. Schedule appointments or call-backs for BDMs. 3. Relationship Building Speak with warmth, clarity, and energy — make the prospect feel heard and valued. Share digital brochures via WhatsApp, email or with template messages. Maintain high-quality, polite, and professional conversation at all times. 4. Internal Coordination Share hot leads with Franchise BDM daily. Alert BDM/Legal/Finance if prospect demands immediate documents or personal interaction. Support during franchise events, webinars, or live campaigns (if applicable). Required Skills & Qualities: Confident & clear voice (Hindi essential, English & Gujarati preferred) Excellent communication and listening skills Friendly, patient, and persuasive Comfortable using mobile apps, Google Sheets, CRM (basic) Fast learner with strong grasping power Target-driven and self-motivated Educational Qualifications: Minimum: HSC / Graduate in any stream (Arts/Commerce preferred) Preferred: Basic computer course or CRM experience QSR, Retail, EdTech, Insurance, or Franchise Sales experience is a plus