Senior Executive (Marketing)

• Execute SEO strategies including local SEO aligned with brand and business goals.
• Conduct keyword research to identify opportunities for ranking improvements.
• Optimise website structure, landing pages, and content for better search performance.

On-Page & Off-Page Optimisation

• Implement on-page SEO best practices including meta tags, header optimisation, internal linking, and schema markup.
• Manage back-linking strategies, outreach campaigns, and partnerships to enhance domain authority.

Technical SEO

• Conduct site audits regularly to identify and fix crawl errors, indexation issues, and page speed performance.
• Work closely with web development teams to ensure technical SEO implementation.

Content & Collaboration

• Collaborate with the content and social media teams to align SEO keywords with blogs, campaigns, and new product launches.
• Provide SEO guidelines for content creators to ensure keyword integration and search-friendly formatting.

Analytics & Reporting

• Track and analyse SEO KPIs such as organic traffic, keyword rankings, bounce rate, and conversions.
• Use tools like Google Analytics, Google Search Console, SEM rush, Ahrefs, and Moz for insights.
• Prepare weekly/monthly reports to measure ROI and performance improvements.

Trendspotting & Innovation

• Stay updated with Google algorithm updates, SEO & GEO trends, and new tools.
• Experiment with voice search, local SEO, and AI-driven optimization techniques.

Key Skills

• Strong knowledge of SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Expertise in on-page, off-page, and technical SEO.
• Basic understanding of HTML, CSS, and JavaScript.
• Analytical mindset with the ability to interpret data and recommend improvements.
• Excellent communication and collaboration skills.
• Strong time management and multitasking abilities.

Key Result Areas (KRA) & KPIs

• % increase in organic website traffic (MoM/YoY)
• % increase in keyword rankings for priority keywords

Technical Performance

• Site audit score improvements
• Page speed optimization (Core Web Vitals score)

Engagement & Conversions

• Improvement in CTR from search results
• Increase in goal completions/conversions via organic search

Collaboration & Reporting

• Timely delivery of SEO reports and insights
• Alignment of SEO performance with campaign launches