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Assistant Manager - Marketing

Assistant Manager - Marketing

Firstsource

0 years

0 Lacs

bengaluru karnataka india

Posted:2 days ago| Platform:

Apply

Skills Required

marketing collaborative optimization engagement strategies strategy design development testing deployment ux content scoping planning mobile usability security resolve analytics analyze drive accessibility wcag data regulations notifications html css javascript management wordpress seo hubspot https compliance jira leadership communication adaptability

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Web Specialist

Job Summary

We are seeking a detail-oriented, innovative, and collaborative Web Specialist to lead theplanning, execution, and optimization of our web presence. This role is critical to drivinguser engagement, ensuring high-performing websites, and aligning digital strategies withoverall business goals.

Key Responsibilities

Website Strategy & Management:

Manage and execute the overall strategy for the company’s website(s), ensuring
alignment with brand identity and business objectives.

Web Design & Development Oversight:

Supervise the design, development, testing, and deployment of web pages and
features.

User Experience (UX) Collaboration:

Work with designers, developers, and content creators to improve navigation,
layout, and overall user experience.

Project Management:

Manage web-related projects, including scoping, planning, timelines, and quality
assurance, ensuring on-time and on-budget delivery.

Performance Optimization:

Optimize website speed, responsiveness, mobile usability, and core web vitals.

Team Leadership:

Lead and mentor cross-functional teams, assign tasks and track progress of web
development activities.

Technical Oversight:

Maintain website functionality, security, and browser/device compatibility.

IT Collaboration:

Partner with IT teams to resolve technical issues and maintain secure
infrastructure.

Analytics & Reporting:

Use Google Analytics, Google Tag Manager, and other tools to analyze traNic,
user behavior, and performance.

A/B Testing & Conversion Optimization:

Conduct experiments to enhance user experience and drive conversions.

Cross-Department Collaboration:

Coordinate with digital marketing, Marketing sales, and content teams to ensure
unified messaging.

Vendor & Project Management:

Liaise with third-party vendors to manage web projects and ensure timely
delivery.

Trend Monitoring:

Stay updated with emerging web technologies, standards, and trends.

Accessibility Compliance:

Ensure website meets WCAG and other accessibility standards to provide
inclusive digital experiences.

Data Privacy Compliance:

Implement website features and policies that comply with regulations like
GDPR, CCPA, and others.

Legal & Policy Compliance:

Maintain accurate terms of use, privacy policies, cookie notifications, and otherrequired web legal documentation.

Technical Skills Required

Proficiency in HTML, CSS, JavaScript, and content management systems (e.g.,

WordPress, Drupal,).

Experience with SEO best practices and technical SEO.
Familiarity with web performance optimization tools (e.g., Google PageSpeed

Insights, Lighthouse).

Knowledge of accessibility standards (WCAG) and implementation.
Experience with web analytics tools (e.g., Google Analytics, GA4, Hotjar,

Google Tag Manager, Microsoft Clarity, HubSpot form integration).

Understanding of security protocols, including HTTPS, SSL certificates, and

web application firewalls.

Knowledge of data privacy regulations and web compliance frameworks (e.g.,

GDPR, CCPA).

Proficiency in project management tools (e.g., Trello, Jira, Monday.com)

Soft Skills Required

Strategic Thinking: Ability to align website initiatives with broader business

objectives.

Leadership & Team Management: Experience managing cross-functional

teams and external partners.

Strong Communication: Clear written and verbal communication skills, ability

to collaborate with both technical and non-technical stakeholders.

Problem-Solving: Ability to troubleshoot complex issues and find eNective

solutions.

Attention to Detail: High standards for quality assurance and user experience.
Adaptability: Comfortable working in a fast-paced, evolving digital landscape.
Time Management: Skilled at prioritizing tasks and managing multiple projects

simultaneously.

Analytical Mindset: Ability to interpret data and translate insights into action.

Key Performance Indicators (KPIs)

Increase in website traNic and user engagement metrics.
Improved SEO performance and higher search engine rankings.
Timely delivery and deployment of web projects.
Positive user feedback and improvements in user experience.
Compliance with accessibility, privacy, and legal regulations.

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Assistant Manager - Marketing