Assistant Manager - Marketing

As an Assistant Manager Marketing at Sony YAY!, your role will involve helping to define and drive the purpose of public relations for the Hindi Entertainment Channel by challenging the market reality in a radical way. **Key Responsibilities:** - **Creative Communication:** You will be responsible for developing and designing creative campaigns for new Show/Season Launches, IP properties like GWF, and Strategic initiatives. - **Media Planning:** Your role will include developing media plans across various vehicles (TV, Print, etc.) to deliver a fixed reach within a fixed investment. - **On Ground Activations:** You will conceptualize and execute on ground activations such as School Contact, Canter Activation, Mall Activation, etc., in line with the brand requirements. - **Strategic Brand Extensions:** Ideate and execute various brand-led experiential touchpoints like GWF. - **Strategic Brand Partnerships:** Collaborate with like-minded brands to expand the brand footprint. - **Digital Marketing:** Curate Digital Campaigns for various brand requirements. - **Liaoning with various 3rd partner agencies:** Coordinate with various 3rd partner agencies for various campaign requirements including Creative agency, Digital agency, On-Ground agencies, etc. **Qualifications Required:** - Postgraduation in Marketing or MBA. If you have experience in the media industry with a background in creative communication and digital marketing, as well as experience in handling third party agencies, this role at Sony YAY! could be a great fit for you.,