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House of Hiranandani
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Assistant Manager - Marketing

Assistant Manager - Marketing

House of Hiranandani

5 years

0 Lacs

mumbai metropolitan region

Posted:9 hours ago| Platform:

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Skills Required

marketing seo planning ads management tracking analytics salesforce automation analysis optimization strategies drive crm ai database data collaboration engineering software hubspot certifications

Work Mode

On-site

Job Type

Full Time

Job Description

Job Summary:

This role will be responsible for driving business growth through performance marketing, SEO, and lead nurturing initiatives; planning and executing multi-channel digital campaigns; optimizing marketing spend based on insights; and leading tech-enabled initiatives to enhance customer engagement.

Key Responsibilities:

Plan and execute multi-channel campaigns (Email, Facebook/Google, Affiliate Ads, Display, Web, etc.) to achieve short- and long-term business goals, measuring performance against ROI and KPIs.
Collaborate with business teams to build city- and category-level plans, manage digital marketing infrastructure (Tag Management, Campaign Tracking, Analytics, Attribution, Salesforce, Marketing Automation tools), and optimize spend and performance via experiments and conversion tests.
Work closely with Presales teams to driver desired results.
Lead technical SEO analysis, GEO analysis, implement website optimization strategies for organic leads/conversions, and drive tech-led initiatives like virtual tours, CRM enhancements, or AI bots.
Develop and execute digital go-to-market and lead nurturing strategies, coordinate with presales teams, manage marketing automation tools and database utilization, and handle administrative updates to databases and spreadsheets.

Key Skills Required:

Performance Marketing, SEO & Website Optimization
Lead Nurturing
Google Analytics
Data Analysis
Collaboration & Stakeholder Management

Desired Work Experience and Qualification:

5+ years of experience in Performance Marketing, SEO, and Lead Nurturing.
Proven expertise in managing digital campaigns across multiple online channels.
Technical proficiency with ability to communicate with developers (IT/Engineering background preferred).
Hands-on experience with Google Tag Manager, Google Analytics, Google Search Console, crawling software, Salesforce, Hubspot, WebEngage, and other marketing automation/CRM tools.
Google Adwords and Facebook Blueprint certifications preferred.

Job Location :

Powai, Mumbai

Role Type:

Individual Contributor

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