Assistant Manager - Marketing

Job Purpose

Role Description

• Assist in the development and execution of integrated marketing campaigns, including digital, social media, email, and event-based initiatives.
• Collaborate on content strategy - from case studies, solution briefs, videos to thought leadership blogs.
• Conduct market and competitor research to support positioning and messaging of L&T Cloudfiniti's offerings.
• Support event planning and execution - physical and virtual - including GTCs, webinars, and analyst briefings.
• Work with agencies and partners for brand asset development, digital promotions, and campaign analytics.
• Help build marketing dashboards, ROI trackers, and campaign performance reports.
• Act as a liaison across sales, product, and strategy teams to align marketing programs with business goals.
• Stay updated on emerging B2B marketing trends in cloud, datacenter, and AI sectors.
  

Experience & Educational Requirements

Relevant Experience: (no. of years of technical, functional, and/or leadership experience or specific exposure required)

• Recent or final-year MBA student with specialization in Marketing / Digital Marketing / Communications from a Tier-1/Tier-2 institute.
• Strong communication, storytelling, and design sensibility.
• Passionate about B2B digital marketing, technology, and brand building.
• Digital-first thinker with proficiency in tools like Canva, HubSpot, LinkedIn Ads, or Google Analytics (bonus).
• Creative, curious, and execution-focused with a collaborative mindset.
• Ability to handle ambiguity and thrive in a fast-paced, entrepreneurial environment.
  

What You'll Gain

• Opportunity to work directly with the CMO and senior leadership on impactful marketing projects.
• End-to-end exposure to strategic and tactical marketing in a fast-growing digital enterprise.
• Mentorship, structured training, and access to high-visibility platforms.
• Possibility of conversion into a full-time Marketing Specialist or Brand Manager post completion.