Job
Description
Job Title: Area Sales Manager (ASM) - Consumer Electronics & Home Appliances Locations: Bihar & Jharkhand (This role will involve extensive travel across both states) Reports to: Regional Sales Manager / Zonal Sales Head - East India Job Summary: We are seeking a highly experienced and dynamic Area Sales Manager with a robust background in the Consumer Electronics and Home Appliances sector to spearhead our sales operations across the vital markets of Bihar and Jharkhand. The ideal candidate will possess an in-depth understanding of the unique market dynamics, distribution networks, and consumer preferences in these states, with proven expertise in selling products such as Coolers, Refrigerators, Televisions (LED/Smart TVs), Batteries, Washing Machines, Air Conditioners, Small Domestic Appliances, and related electronic goods. This role is crucial for driving aggressive revenue growth, expanding market share, and building a high-performing sales team within this challenging yet high-potential territory. Key Responsibilities: Strategic Sales Planning & Execution (Bihar & Jharkhand Electronics Market): Develop and implement strategic sales plans specifically for our range of consumer electronics and home appliances across all key markets in Bihar and Jharkhand. Set, monitor, and achieve ambitious primary and secondary sales targets for all product categories (Coolers, Refrigerators, TVs, Smart TVs, Batteries, etc.) ensuring consistent growth. Conduct in-depth analysis of market trends, consumer buying patterns, and competitor activities unique to Bihar and Jharkhand's electronics landscape. Design and execute effective promotional schemes, trade marketing activities, and merchandising initiatives to enhance brand visibility and drive sales across diverse retail formats. Accurately forecast sales volumes for various electronic appliances and provide detailed sales reports, market intelligence, and performance reviews to regional management. Channel Development & Management (State-Specific Focus): Identify, onboard, and develop a strong, reliable network of distributors, multi-brand outlets (MBOs), exclusive brand stores, large format retail (LFR) chains, and wholesale partners in key cities and rural pockets of both Bihar and Jharkhand. Strengthen existing relationships with channel partners, ensuring their profitability, resolving operational challenges, and maximizing their commitment to our brands. Optimize product availability and inventory management at the distributor and retail level for all electronic goods, minimizing stock-outs and excess inventory. Implement effective trade schemes and incentive programs to motivate channel partners and retail staff. Ensure strict compliance with company policies, credit terms, and trade practices across the entire channel network. Team Leadership & Development: Lead, mentor, and motivate a team of Sales Executives/Sales Officers deployed across Bihar and Jharkhand, specializing in electronic appliance sales. Conduct regular joint market visits with team members to provide on-the-job coaching, evaluate market execution, and identify skill development needs. Set clear individual and team performance objectives, conduct regular performance reviews, and provide constructive feedback to foster continuous improvement. Drive a high-performance culture focused on achieving sales targets, expanding market reach, and ensuring superior customer service. Market Intelligence & Business Development: Gather comprehensive market intelligence on competitor product launches, pricing strategies, promotional activities, and distribution strengths within the Bihar and Jharkhand electronics market. Identify new business opportunities, explore untapped rural and urban markets, and recommend strategies for deeper market penetration for our electronic products. Represent the company at local trade fairs, dealer meets, and industry events in major cities like Patna, Ranchi, Jamshedpur, Dhanbad, Gaya, Muzaffarpur, etc. Provide valuable insights to the marketing and product teams for localizing campaigns and adapting product portfolios to regional demands. Customer & Retailer Relationship Management: Build and maintain excellent relationships with key retailers, large format stores, and major multi-brand outlets to ensure preferential shelf space, display, and sales push for our products. Promptly address and resolve any trade or customer-related issues concerning product quality, availability, or after-sales service for electronic appliances. Collaborate with the service team to ensure efficient and timely after-sales support, enhancing overall customer satisfaction and brand loyalty. Reporting & Compliance: Maintain meticulous records of all sales activities, client interactions, and pipeline progress within the CRM system. Prepare and present accurate and insightful sales reports, forecasts, market analyses, and expense reports to regional and national management. Manage the area's sales budget effectively, ensuring optimal utilization of resources and adherence to company financial guidelines. Ensure all sales operations comply with company policies, ethical standards, and relevant statutory regulations. Qualifications & Experience: Education: Bachelor's degree in Business Administration, Marketing, or a related field. An MBA is highly preferred. Experience:Minimum of 6-10 years of progressive sales experience, with at least 3-5 years specifically in a sales management or Area Sales Manager role. Mandatory and extensive background experience within the Consumer Electronics, Home Appliances, or related Electrical Goods industry. This includes direct experience with sales and distribution of products such as Coolers, Refrigerators, Televisions (LED/Smart TVs), Batteries, Washing Machines, Air Conditioners, Small Domestic Appliances, etc. Proven track record of consistently achieving and exceeding ambitious sales targets in the competitive electronics market. Demonstrated expertise in managing large and complex distribution and retail networks (General Trade, Modern Trade, Exclusive Stores) for electronic products. Prior significant work experience and strong understanding of the Bihar and Jharkhand markets are essential, including local trade practices, key distributors, and consumer behavior in both urban and rural settings. Required Skills & Competencies: Deep Product Knowledge: In-depth understanding of the features, benefits, and competitive landscape of various consumer electronic products and home appliances. Channel Sales Expertise: Proven ability to build, manage, and optimize distribution channels in challenging markets. Exceptional Leadership: Strong ability to lead, motivate, coach, and develop a diverse sales team across multiple geographies. Strategic & Analytical Thinking: Capability to analyze complex market data, identify trends, formulate effective sales strategies, and solve problems creatively. Outstanding Communication: Excellent verbal, written, and presentation skills in English and Hindi. Proficiency in local dialects (e.g., Bhojpuri, Magahi, Maithili, Santhali) is a significant advantage. Negotiation & Persuasion: Highly skilled in negotiation, objection handling, and closing deals with diverse stakeholders. Relationship Management: Proven ability to build and maintain strong, trust-based relationships with distributors, retailers, and team members. Proactive & Results-Oriented: A self-starter with a strong drive for achievement and a hands-on approach to market execution. Tech Proficiency: Proficient in CRM software (e.g., Salesforce, Zoho CRM), MS Office Suite (especially Excel for data analysis), and other sales reporting tools. Extensive Travel: Willingness and ability to travel extensively across Bihar and Jharkhand as required.
