Posted:2 months ago| Platform: Linkedin logo

Apply

Work Mode

On-site

Job Type

Full Time

Job Description

Role objective: To support the strategic planning function by generating actionable consumer insights, crafting data-informed creative strategies, and ensuring alignment between brand objectives and audience needs. The role requires a balance of analytical thinking and creative storytelling to help shape effective and inspiring campaigns. Role deliverables:· Conduct market, category, and consumer research to identify emerging trends · Translate research and data into clear consumer insights and strategic direction.· Develop creative briefs rooted in insights and business objectives.· Collaborate closely with creative, account management, and operations teams during campaign development.· Build and present strategic decks and idea presentations for internal and client meetings.· Participate in client workshops, briefings, and feedback sessions to align on campaign goals.Mandatory Skills required:· Strong research and analytical skills (quantitative and qualitative).· Ability to synthesize data into compelling narratives and actionable strategies.· Excellent written and verbal communication; strong presentation skills.· Passion for consumer behavior, pop culture, and emerging trends.· Collaborative mindset and ability to work across teams.Optional Skills required:· Experience with research tools like YouGov, Mintel, or Google Trends.· Prior exposure to brand tracking, segmentation studies, or ethnographic research.· Basic understanding of digital media and performance marketing metrics.· Creative writing or storytelling experience.Qualifications· Bachelor’s degree in Marketing, Mass Communication, Psychology, Sociology, or related field.· Minimum 3 years of relevant experience in an advertising agency as planning or marketing strategy roleLanguage Proficiency Required: · English – Professional proficiency (spoken and written).

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You

Hyderabad, Telangana, India

Hyderabad, Telangana, India