Account Planner

Role Overview: As a candidate with 3-5 years of work experience, you will be responsible for being strong in brand strategy. Your role will involve liaising with clients to identify specific business problems and develop innovative ideas. You will communicate with colleagues within the agency, such as creatives and account managers, during the campaign development process. Additionally, you will gain a comprehensive understanding of advertising strategies by analyzing various information in detail, including demographics, socio-economics, and market trends. Your ability to find a unique "angle" for advertising campaigns and research the product or service to be advertised will be crucial. Key Responsibilities: - Liaise with clients to identify specific business problems and develop ideas - Communicate with colleagues within the agency, such as creatives and account managers, during campaign development - Analyze various information in detail to gain a comprehensive context for advertising strategies - Find a unique "angle" on a specific product or service for advertising campaigns - Research the product or service to be advertised, which may involve gaining technical or specific knowledge - Reconcile differences between consumers" current perceptions of the brand and the desired brand perception - Meet with clients to understand the brand background and advise on target market approaches - Provide the creative team with a clearly defined brief containing concise information on the product, audience, and strategy - Present conclusions and ideas to clients and agency staff - Analyze and interpret customer response and sales data to evaluate campaign effectiveness Qualifications Required: - 3-5 years of work experience - Strong understanding of brand strategy - Excellent communication and interpersonal skills - Ability to analyze and interpret data effectively - Creative thinking and problem-solving skills (Note: Additional details about the company were not provided in the job description),