Account Planner

As a Brand Strategist with 3-5 years of experience, your role involves liaising with clients to identify specific business problems and develop ideas. You will communicate with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign. It is essential for you to have a strong brand strategy to gain a comprehensive context for advertising strategies by analyzing detailed information like demographics, socio-economics, and the market for the client's product and market share. Key Responsibilities: - Find an "angle" on a specific product or service for the advertising campaign - Research the product or service to be advertised, which may involve gaining technical or specific knowledge - Reconcile the differences between consumers" current perceptions of the brand and the desired brand perception - Meet with the client to understand the brand background and advise on target market approaches - Provide the creative team with a clearly defined brief containing concise information on the product, audience, and strategy - Present conclusions and ideas to clients and agency staff - Analyze and interpret customer response and sales data to evaluate campaign effectiveness Qualifications Required: - 3-5 years of experience in brand strategy - Strong analytical skills to interpret market data effectively In this role, you will play a crucial part in developing advertising campaigns that resonate with the target audience and drive brand success.,