We are looking for a highly motivated and data-driven Performance Marketer to plan, execute, optimize, and scale performance marketing campaigns across digital channels. You will be responsible for driving customer acquisition, lead generation, and brand visibility while maximizing ROI. Responsibilities Develop and manage paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), LinkedIn, X (Twitter), and programmatic networks. Continuously optimize campaigns based on KPIs (CPA, ROAS, CTR, CPL, etc. ). Run A/B tests on ads, landing pages, and audience targeting to maximize performance. Monitor, analyze, and report on campaign performance; provide actionable insights to improve future campaigns. Collaborate with the content, design, and product teams to create high-performing ad creatives and messaging. Manage budgets efficiently, ensuring cost-effective campaigns while achieving desired goals. Stay updated on the latest performance marketing trends, tools, and best practices. Build and segment audiences based on user behavior, demographics, and interest data. Recommend and implement new channels, tools, and strategies for growth. Work on SEO (optional based on role scope) and organic growth initiatives if needed. Requirements 2-5 years of experience in performance marketing in a reputed digital agency. Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and analytics platforms. Strong knowledge of key metrics (CPC, CTR, CPA, ROAS) and optimization techniques. Proficiency in Google Analytics, Google Tag Manager, and other tracking/attribution tools. Analytical mindset with strong Excel/Google Sheets skills. Basic understanding of customer funnels, attribution models, and LTV (Lifetime Value) calculations. Creative thinking for ad copy, visual briefs, and landing page optimization. Experience with marketing automation tools (like HubSpot, Salesforce, and MoEngage) is a plus. Certification in Google Ads, Facebook Blueprint, etc., preferred. Preferred Attributes Highly detail-oriented and result-driven. Self-starter with strong project management and organizational skills. Ability to thrive in a fast-paced, dynamic environment. Strong communication and teamwork abilities. This job was posted by Sandeep Reddy from Rabbit Digital Branding Solutions. Show more Show less
As a Senior Visualiser at Rabbit Digital Branding Solutions, you will be an integral part of our creative team, working closely with art directors to bring visual concepts to life across various digital and offline platforms. Your responsibilities will include collaborating on design concepts, creating digital and print materials, and ensuring high-quality visual assets for our clients. You will be responsible for developing design concepts, layouts, and artwork for a diverse range of projects, including social media content, emailers, banners, logos, and other marketing collateral. Utilizing your skills in Adobe Photoshop, Illustrator, and InDesign, you will create and edit images, illustrations, and other visual elements to meet project requirements. In addition to your design tasks, you will also stay updated on industry trends, design techniques, and new technologies to contribute fresh ideas during brainstorming sessions. Managing multiple projects simultaneously and meeting deadlines in a fast-paced environment will be key to your success in this role. To qualify for this position, you should hold a bachelor's degree in graphic design, visual communication, or a related field. Your portfolio should showcase your proficiency in design software and creativity, with at least 3-4 years of relevant experience in a creative advertising agency or similar setting. Strong communication, collaboration, and organizational skills are essential, along with the ability to work effectively in a team environment and follow direction from art directors. If you are detail-oriented, adept at multitasking, and have experience with digital media and Adobe Creative Suite software, we encourage you to apply for this exciting opportunity to work on 3-5 brands simultaneously. Join us at Rabbit Digital Branding Solutions and be part of a dynamic team dedicated to creating impactful visual experiences for our clients.,
Responsibilities Identify and pursue new business opportunities to drive agency growth. Develop and maintain strong relationships with potential and existing clients. Understand client needs and present tailored advertising and marketing solutions. Collaborate with creative and strategy teams to develop compelling proposals and pitches. Lead client presentations and negotiations to close deals. Stay updated on industry trends, competitor activities, and market opportunities. Meet and exceed sales targets and business development KPIs. Represent the agency at networking events, conferences, and industry forums. Requirements Proven experience (3-7 years) in business development or sales, preferably in an advertising, media, or marketing agency. Strong understanding of advertising, marketing solutions, and media channels. Excellent communication, negotiation, and presentation skills. Ability to build and maintain strong client relationships. Target-driven with a proactive and self-motivated approach. Bachelor's degree in Business, Marketing, Communications, or a related field. This job was posted by Sandeep Reddy from Rabbit Digital Branding Solutions.
Responsibilities Develop engaging, original, and on-brand copy for websites, social media, campaigns, emailers, product descriptions, and more. Collaborate with design, marketing, and product teams to develop integrated campaigns. Lead the creation of slogans, taglines, and messaging frameworks. Interpret briefs and translate them into creative concepts and compelling copy. Maintain and evolve the brand tone of voice, ensuring consistency across channels. Proofread and edit content to ensure clarity, grammar, and brand alignment. Provide mentorship and constructive feedback to junior writers. Stay updated on content trends, market insights, and competitor activity. Present ideas and copy concepts to internal teams and clients when required. Requirements Bachelor's degree in English, Communications, Marketing, Journalism, or a related field. 5+ years of copywriting experience, preferably in an agency or fast-paced marketing environment. Strong portfolio showcasing creative and strategic writing across various platforms. Excellent written and verbal communication skills. Ability to handle multiple projects with tight deadlines. Strong attention to detail and commitment to quality. Experience with SEO best practices is a plus. Familiarity with AI content tools and CMS platforms is an advantage. Preferred Attributes A strategic thinker with a creative flair. Passion for storytelling and crafting engaging brand narratives. Collaborative, adaptable, and proactive approach. Ability to provide clear, constructive feedback. Curious, self-motivated, and eager to stay ahead of industry trends. This job was posted by Sandeep Reddy from Rabbit Digital Branding Solutions.
Responsibilities Orchestrate end-to-end sprints across LLM dev, OS architecture, and AI product delivery. Align timelines between model training, GPU resource allocation, chip design milestones, and app releases. Facilitate Agile rituals with precision and energy, keeping a diverse team firing on all cylinders. Serve as the central node between product vision, engineering velocity, and research experimentation. Maintain deep visibility using tools like JIRA, Notion, or ClickUp and lead from the front on delivery. Partner with technical and product leadership to push the boundaries of what's possible. Inspire a team culture of speed, accountability, and high-bandwidth learning. Requirements 5+ years of experience leading Agile/Scrum teams in tech-first environments. Deep understanding of software engineering workflows (Python, Flutter) and ML pipelines. Bonus: familiarity with hardware cycles, embedded systems, or OS-level architecture. Strong coordination across cross-disciplinary teams from AI researchers to hardware designers. Exposure to LLM tools like Hugging Face, MLflow, or model tuning platforms is a plus. Excellent communication and roadmap ownership skills. Scrum Master certifications (CSM, PSM) preferred. Background in CS, ECE, or equivalent technical domain. This job was posted by Sandeep Reddy from Rabbit Digital Branding Solutions.
Performance Marketer Lead Location - Hyderabad About Us Associated Advertising Pvt. Ltd. is one of Indias respected and enduring full-service advertising agencies, with a rich legacy of building brands that stand the test of time. With a Pan-India presence and our own independent digital branding arm — Rabbit Digital — we blend strategic insight, creative excellence, and design craft to create campaigns that connect, inspire, and deliver results. Role: Owns the overall performance marketing strategy for digital, e-commerce, and Q-commerce platforms, ensuring measurable ROI across all channels. Leads the team and ensures overall efficiency from strategy and planning to execution and optimization — across D2C, e-commerce, and Q-commerce channels. Key Responsibilities: Translate objectives into actionable plans for search, social, marketplaces, and Q-commerce platforms. Research platform-specific audience behaviour, competitor promotions, and keyword trends. Build media mix recommendations across D2C, marketplaces, and quick commerce. Work with buyers to ensure campaign accuracy and optimal execution. Develop integrated strategies across Google, Meta, LinkedIn, OTT, News Channels, Amazon Ads, Flipkart Ads, and Q-commerce platforms (Blinkit, Zepto, Instamart, etc.). Direct Media Buying on websites and driving performance campaigns Define KPIs, media mix, and budget allocation for marketplace + D2C campaigns. Guide creative for platform-specific ad formats (carousel, sponsored listings, in-app banners) with insights on what is working for the brand and what is not working. Monitor category trends, competitor activity, and promotional opportunities on marketplaces. Lead campaign reviews, identify scaling opportunities, and ensure spend efficiency. Maintain client relationships and present performance dashboards. Skills & Experience: 5–8 years in performance marketing, with proven e-commerce/Q-commerce experience. Strong analytics skills with Google Ads, Meta Ads, GA4, Amazon Brand Analytics, and marketplace dashboards. Knowledge on Marketing Automation flows and tools Knowledge on integrating with 3rd party tracking tools like Seismic, Neilson etc. Hands-on expertise in both media buying and marketplace optimization. Excellent stakeholder communication & cross-functional collaboration skills. Why Join Us Be part of a legacy agency and ambitious, creative, digitally driven team shaping the future of brands. A culture that values fresh thinking, collaboration, and growth. Industry Advertising Services
Account Planner Positions open for Hyderabad & Mumbai About Us Associated Advertising, with its digital-first subsidiary Rabbit, is an integrated agency delivering mainline, digital, and social solutions. With a legacy of building enduring brands and a forward-looking approach to culture and technology, we bring strategy and creativity together to craft communication that works. Role Overview Were looking for an Account Planner who can combine strategic discipline with cultural curiosity. Someone who can partner with servicing teams, sharpen briefs, ground creative ideas in insight, and make sure the work we put out is as relevant as it is powerful. Key Responsibilities Collaborate with servicing teams to decode client challenges and craft inspiring, pointed creative briefs. Conduct research across consumer, category, competition, and culture to unearth actionable insights. Validate creative work against brief objectives, ensuring both strategic clarity and creative ambition. Shape strategies that translate seamlessly across mainline, digital, and social platforms. Contribute to pitches with insight-led thinking and fresh perspectives. Stay ahead of cultural, consumer, and media trends to keep strategies sharp and current. Qualifications & Skills 47 years’ experience in account planning/brand strategy in an advertising or integrated agency. Strong research, analytical, and storytelling skills. Ability to collaborate seamlessly with servicing and creative teams. Excellent written, verbal, and presentation skills. Degree in Marketing, Communications, or related field preferred; Master’s a plus. Passion for brands, culture, and consumer behaviour.
As a GenAI Developer specializing in AI & NLP, you will be responsible for designing and deploying AI models focusing on LLMs, RAG, and NLP to support Rabbits" marketing automation suite. Your role will involve collaborating with the engineering team to integrate cutting-edge AI features into products using tools like Python, React, Azure, and Postgres. Additionally, you will be tasked with building and refining data pipelines to enhance data quality, conducting performance monitoring, and ensuring optimal AI model functionality through A/B testing. Your responsibilities will also include exploring the latest AI advancements to solve industry-specific challenges within the marketing automation domain. You will need to develop scalable and efficient AI models that integrate smoothly with Rabbits" existing technology stack. Furthermore, you will play a key role in mentoring junior team members, providing technical guidance, and fostering a collaborative and innovative environment. To qualify for this role, you should have a Bachelor's or Master's degree in Computer Science, Machine Learning, Artificial Intelligence, or a related field. You must have at least 3 years of experience working with LLMs, RAG, and NLP technologies, showcasing relevant projects. Proficiency in Python, familiarity with frameworks like React, and databases such as Postgres is essential. Your ability to translate advanced AI/ML concepts into practical business-focused solutions, coupled with strong problem-solving skills and domain knowledge in marketing, will be crucial. We are looking for individuals with a curiosity to learn and adapt quickly to new AI technologies and methodologies. If you thrive in a fast-paced, evolving environment, ideally within a startup or product development setting, and are passionate about leveraging AI to solve industry-specific challenges, we encourage you to apply for this position.,
As a Scrum Master at Rabbit Digital Branding Solutions, you will play a crucial role in orchestrating end-to-end sprints across LLM dev, OS architecture, and AI product delivery. Your responsibilities will include aligning timelines between model training, GPU resource allocation, chip design milestones, and app releases. You will facilitate Agile rituals with precision and energy, ensuring that a diverse team is firing on all cylinders. Additionally, you will serve as the central node between product vision, engineering velocity, and research experimentation. It will be essential for you to maintain deep visibility using tools like JIRA, Notion, or ClickUp and lead from the front on delivery. Partnering with technical and product leadership to push the boundaries of what's possible will also be a key aspect of your role. Moreover, you will inspire a team culture of speed, accountability, and high-bandwidth learning. Key Responsibilities: - Orchestrate end-to-end sprints across LLM dev, OS architecture, and AI product delivery - Align timelines between model training, GPU resource allocation, chip design milestones, and app releases - Facilitate Agile rituals with precision and energy, keeping a diverse team firing on all cylinders - Serve as the central node between product vision, engineering velocity, and research experimentation - Maintain deep visibility using tools like JIRA, Notion, or ClickUp and lead from the front on delivery - Partner with technical and product leadership to push the boundaries of what's possible - Inspire a team culture of speed, accountability, and high-bandwidth learning Qualifications Required: - 5+ years of experience leading Agile/Scrum teams in tech-first environments - Deep understanding of software engineering workflows (Python, Flutter) and ML pipelines - Bonus: familiarity with hardware cycles, embedded systems, or OS-level architecture - Strong coordination across cross-disciplinary teams from AI researchers to hardware designers - Exposure to LLM tools like Hugging Face, MLflow, or model tuning platforms is a plus - Excellent communication and roadmap ownership skills - Scrum Master certifications (CSM, PSM) preferred - Background in CS, ECE, or equivalent technical domain Please note that the additional details of the company were not provided in the job description.,
Responsibilities Conceptualize and design compelling visual assets for campaigns across print, digital, social media, and branding. Lead design projects from brief to final execution, ensuring alignment with brand guidelines and client objectives. Collaborate with creative and strategy teams to develop innovative solutions for advertising and marketing needs. Oversee and mentor junior designers, providing guidance and feedback. Present design concepts to internal teams and clients when required. Work closely with production teams to ensure high-quality execution of all deliverables. Stay current on design trends, tools, and industry best practices. Requirements Bachelor's degree in graphic design, Visual Communication, or a related field. 5 years of experience in graphic design, preferably within an advertising or creative agency. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); familiarity with motion graphics or UI/UX is a plus. Strong portfolio showcasing creative and strategic thinking across different media. Excellent understanding of typography, color theory, composition, and branding. Ability to manage multiple projects and meet tight deadlines. Strong communication and presentation skills. Attention to detail and a proactive, solution-oriented mindset. Nice To Have Experience with video editing or motion design (After Effects, Premiere Pro). Knowledge of digital marketing platforms and their design requirements (Meta, Google Ads, etc. ). Familiarity with project management tools like Asana, Trello, or Monday.com . This job was posted by Sandeep Reddy from Rabbit Digital Branding Solutions.
We're looking for an Account Planner who can combine strategic discipline with cultural curiosity. Someone who can partner with servicing teams, sharpen briefs, ground creative ideas in insight, and make sure the work we put out is as relevant as it is powerful. Responsibilities Collaborate with servicing teams to decode client challenges and craft inspiring, pointed creative briefs. Conduct research across consumer, category, competition, and culture to unearth actionable insights. Validate creative work against brief objectives, ensuring both strategic clarity and creative ambition. Shape strategies that translate seamlessly across mainline, digital, and social platforms. Contribute to pitches with insight-led thinking and fresh perspectives. Stay ahead of cultural, consumer, and media trends to keep strategies sharp and current. Requirements 4-7 years' experience in account planning/brand strategy in an advertising or integrated agency. Strong research, analytical, and storytelling skills. Ability to collaborate seamlessly with servicing and creative teams. Excellent written, verbal, and presentation skills. Degree in Marketing, Communications, or related field preferred; Master's a plus. Passion for brands, culture, and consumer behaviour. This job was posted by Sandeep Reddy from Rabbit Digital Branding Solutions.
Job Title: Account Manager – Mainline + Digital Advertising Location: Delhi Experience: 5–7 Years We are looking for an Account Manager with strong experience in both mainline and digital advertising . The role involves managing client communication, coordinating with creative, media, and production teams, and ensuring smooth execution of integrated campaigns across Print, TV, Radio, OOH, Social Media, Google, and Meta platforms . Key Responsibilities: Manage day-to-day client servicing and campaign coordination Handle integrated brand campaigns (offline + digital) Work closely with creative, digital, and media teams Track timelines, deliverables, and approvals Ensure high-quality execution across all platforms Requirements: 5–7 years of experience in a mainline/digital advertising agency Strong understanding of both offline and digital campaigns Excellent communication, multitasking, and client-handling skills Job Type: Full-time Pay: ₹70,000.00 - ₹90,000.00 per month Work Location: In person
As an Account Planner at Rabbit Digital Branding Solutions, you will be responsible for combining strategic discipline with cultural curiosity to ensure that our work is both relevant and powerful. Your role will involve partnering with servicing teams, crafting inspiring creative briefs, conducting research to unearth actionable insights, and validating creative work against brief objectives. You will also be shaping strategies that translate seamlessly across different platforms and contributing to pitches with insight-led thinking. Your key responsibilities will include: - Collaborating with servicing teams to decode client challenges and craft inspiring creative briefs - Conducting research across consumer, category, competition, and culture to uncover actionable insights - Validating creative work against brief objectives for strategic clarity and creative ambition - Shaping strategies that translate seamlessly across mainline, digital, and social platforms - Contributing to pitches with insight-led thinking and fresh perspectives - Staying updated on cultural, consumer, and media trends to keep strategies sharp and current To qualify for this role, you should have: - 4-7 years of experience in account planning/brand strategy in an advertising or integrated agency - Strong research, analytical, and storytelling skills - Ability to collaborate seamlessly with servicing and creative teams - Excellent written, verbal, and presentation skills - A degree in Marketing, Communications, or related field preferred; Master's degree is a plus - Passion for brands, culture, and consumer behavior Join Rabbit Digital Branding Solutions and be a part of a dynamic team led by Sandeep Reddy.,
Job Title: Senior Manager – Media Planning & Buying Location: Delhi Experience: 6–10 Years We are looking for a Senior Manager with strong experience in media planning & buying across TV, Radio, Print, OOH, and Digital . The ideal candidate should have hands-on expertise in developing integrated media strategies, negotiating with media vendors, and delivering effective campaigns aligned with client objectives. Key Responsibilities: Lead end-to-end media planning & buying across offline and digital channels Develop strategic media plans using BARC/TAM and digital analytics tools Manage vendor negotiations, rate benchmarking, and inventory planning Oversee campaign execution, delivery, and optimization Present media strategies, reports, and insights to clients Collaborate with creative, digital, and client servicing teams Manage junior planners and ensure quality output Required Skills 6–10 years of experience in a media agency Strong knowledge of media math ( BARC , TAM , GRP, CPRP, reach, frequency, affinity ), and media planning tools Experience in TV planning is a must; additional experience in Print/Radio/OOH is a plus. Analytical mindset with the ability to interpret datasets. Strong communication and presentation skills. Ability to manage multiple campaigns and deliver under deadlines. Job Type: Full-time Pay: ₹90,000.00 - ₹100,000.00 per month Work Location: In person
We are looking for an Account Manager with strong experience in both mainline and digital advertising. The role involves managing client communication, coordinating with creative, media, and production teams, and ensuring smooth execution of integrated campaigns across Print, TV, Radio, OOH, Social Media, Google, and Meta platforms. Responsibilities Manage day-to-day client servicing and campaign coordination. Handle integrated brand campaigns (offline + digital). Work closely with creative, digital, and media teams. Track timelines, deliverables, and approvals. Ensure high-quality execution across all platforms. Requirements 5-7 years of experience in a mainline/digital advertising agency. Strong understanding of both offline and digital campaigns. Excellent communication, multitasking, and client-handling skills. This job was posted by Sandeep Reddy from Rabbit Digital Branding Solutions.
We are looking for an experienced Account Manager - Media Planner who can manage client relationships and develop effective media plans across mainline and digital channels. The ideal candidate should have strong communication skills, a deep understanding of media planning, and the ability to deliver strategic solutions that meet client objectives. Responsibilities Act as the primary point of contact for assigned clients. Understand client requirements, marketing goals, and campaign objectives. Present media plans, strategies, and campaign reports to clients. Ensure client satisfaction and maintain long-term relationships. Develop integrated media plans across TV, Print, Radio, Outdoor, and Digital (if required). Conduct market research, competitor analysis, and audience profiling. Identify appropriate media channels based on campaign objectives and budgets. Prepare media plans, schedules, and cost estimates. Coordinate with internal teams (creative, media buying, digital) to ensure campaign delivery. Monitor campaign performance and optimise for better results. Maintain accurate documentation, reports, and billing details. Collaborate with media buying teams to ensure optimal costs and inventory. Liaise with media partners, vendors, and publishers when required. Requirements Bachelor's degree in Marketing, Mass Communication, or related field. 4-6 years of experience in media planning (mainline preferred). Strong understanding of media metrics, TRPs, Readership, IRS, BARC, etc. Excellent communication, presentation, and client-handling skills. Ability to work under deadlines and manage multiple accounts. Proficiency in MS Excel, PowerPoint, and media planning tools. Experience in an advertising or media agency environment. Knowledge of digital media planning. This job was posted by Sandeep Reddy from Rabbit Digital Branding Solutions.
We are looking for an experienced Mainline Media Planner to join our advertising team. The ideal candidate will be responsible for developing effective media strategies, planning and executing campaigns across TV, Print, Radio, Outdoor, and other traditional media channels. The role involves understanding client objectives, analyzing data, negotiating with media vendors, and ensuring high-impact campaign delivery. The Core Responsibilities For The Job Include The Following Media Planning and Strategy: Develop 360 mainline media plans based on client objectives and target audience insights. Work on media mix recommendations across TV, Print, Radio, OOH, Cinema, and other ATL channels. Analyze market trends, competitor activities, and media consumption data. Campaign Management Prepare media briefs, strategy documents, schedules, and flowcharts. Coordinate campaign execution with internal teams and external vendors. Monitor ongoing campaigns and optimize placements for maximum effectiveness. Research And Analytics Use media research tools such as BARC, IRS, TAM, TGI, MAP, RAM, etc. Provide data-backed insights and post-campaign reports (PCRs). Track performance vs. plan and prepare measurable outcome reports. Client Management Participate in client meetings and presentations. Understand client brand objectives and translate them into actionable media plans. Build strong relationships with clients and media partners. Vendor Coordination And Negotiation Negotiate rates, placements, and deliverables with media vendors. Manage budgets efficiently and ensure optimal cost allocations. Maintain updated knowledge of media inventory and market pricing. Documentation And Reporting Maintain campaign documentation, approvals, and billing coordination. Deliver accurate weekly/monthly performance reports. Requirements Bachelor's degree in Marketing, Advertising, Communications, or related field. 2-5 years of experience in a mainline advertising or media agency. Strong understanding of traditional media channels and planning tools. Proficiency in MS Excel and PowerPoint. Strong analytical, negotiation, and communication skills. Ability to work under deadlines and manage multiple campaigns. This job was posted by Sandeep Reddy from Rabbit Digital Branding Solutions.
About us: Associated Advertising, with its digital-first subsidiary Rabbit, is an integrated agency delivering mainline, digital, and social solutions. With a legacy of building enduring brands and a forward-looking approach to culture and technology, we bring strategy and creativity together to craft communication that works. Digital Media Planner & Buyer: We are looking for a sharp, performance-driven Digital Media Planner & Buyer to plan, execute, and optimise digital campaigns across Google, Meta, YouTube, Programmatic, and emerging platforms. The ideal candidate combines strategic thinking, hands-on platform expertise, and strong analytical skills. Key Responsibilities: Develop and implement strategic digital media plans aligned with client objectives Conduct market research and analyse demographic/behavioural data to identify target audiences Prepare, negotiate, and monitor media buys across digital channels Execute and optimise campaigns across Google Ads, Meta Ads Manager, DV360, YouTube, OTT and Display Manage budgets efficiently to maximise ROAS and overall performance Build and maintain strong relationships with key media vendors and platforms Provide long-term media strategies, insights, and brand-level recommendations Track, analyse, and report campaign performance with actionable insights Collaborate with creative, content, account management and tech teams to ensure seamless execution Stay updated on platform innovations, industry tools, and digital trends Requirements 4–7 years of experience in digital media planning & buying Hands-on expertise in Google Ads & Meta Ads Manager Strong analytical skills with understanding of CPL, CPA, CTR, ROAS and other key metrics Ability to manage multiple campaigns and deadlines with precision Proactive, detail-oriented and performance-focused mindset To Apply: Mail your detailed CV to response@associated.co.in & cc to sandeep@rabbitdigital.in
We are looking for an experienced Account Manager - Media Planner who can manage client relationships and develop effective media plans across mainline and digital channels. The ideal candidate should have strong communication skills, a deep understanding of media planning, and the ability to deliver strategic solutions that meet client objectives. Responsibilities Act as the primary point of contact for assigned clients. Understand client requirements, marketing goals, and campaign objectives. Present media plans, strategies, and campaign reports to clients. Ensure client satisfaction and maintain long-term relationships. Develop integrated media plans across TV, Print, Radio, Outdoor, and Digital (if required). Conduct market research, competitor analysis, and audience profiling. Identify appropriate media channels based on campaign objectives and budgets. Prepare media plans, schedules, and cost estimates. Coordinate with internal teams (creative, media buying, digital) to ensure campaign delivery. Monitor campaign performance and optimise for better results. Maintain accurate documentation, reports, and billing details. Collaborate with media buying teams to ensure optimal costs and inventory. Liaise with media partners, vendors, and publishers when required. Requirements Bachelor's degree in Marketing, Mass Communication, or related field. 4-6 years of experience in media planning (mainline preferred). Strong understanding of media metrics, TRPs, Readership, IRS, BARC, etc. Excellent communication, presentation, and client-handling skills. Ability to work under deadlines and manage multiple accounts. Proficiency in MS Excel, PowerPoint, and media planning tools. Experience in an advertising or media agency environment. Knowledge of digital media planning. This job was posted by Sandeep Reddy from Rabbit Digital Branding Solutions.
You are a sharp, performance-driven Digital Media Planner & Buyer who will be responsible for developing and implementing strategic digital media plans aligned with client objectives. Your key responsibilities include conducting market research, analyzing demographic/behavioral data, preparing, negotiating, and monitoring media buys across digital channels, executing and optimizing campaigns, managing budgets efficiently, building relationships with key media vendors, and providing insights and recommendations. You will track, analyze, and report campaign performance, collaborate with cross-functional teams, and stay updated on industry trends and innovations. Key Responsibilities: - Develop and implement strategic digital media plans aligned with client objectives - Conduct market research and analyze demographic/behavioral data to identify target audiences - Prepare, negotiate, and monitor media buys across digital channels - Execute and optimize campaigns across Google Ads, Meta Ads Manager, DV360, YouTube, OTT, and Display - Manage budgets efficiently to maximize ROAS and overall performance - Build and maintain strong relationships with key media vendors and platforms - Provide long-term media strategies, insights, and brand-level recommendations - Track, analyze, and report campaign performance with actionable insights - Collaborate with creative, content, account management, and tech teams to ensure seamless execution - Stay updated on platform innovations, industry tools, and digital trends Qualifications Required: - 4-7 years of experience in digital media planning & buying - Hands-on expertise in Google Ads & Meta Ads Manager - Strong analytical skills with an understanding of CPL, CPA, CTR, ROAS, and other key metrics - Ability to manage multiple campaigns and deadlines with precision - Proactive, detail-oriented, and performance-focused mindset To Apply: Mail your detailed CV to response@associated.co.in & cc to sandeep@rabbitdigital.in,
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