Mainline Media Planner

The Core Responsibilities For The Job Include The Following

Media Planning and Strategy:

• Develop 360 mainline media plans based on client objectives and target audience insights.
• Work on media mix recommendations across TV, Print, Radio, OOH, Cinema, and other ATL channels.
• Analyze market trends, competitor activities, and media consumption data.
  

Campaign Management

• Prepare media briefs, strategy documents, schedules, and flowcharts.
• Coordinate campaign execution with internal teams and external vendors.
• Monitor ongoing campaigns and optimize placements for maximum effectiveness.
  

Research And Analytics

• Use media research tools such as BARC, IRS, TAM, TGI, MAP, RAM, etc.
• Provide data-backed insights and post-campaign reports (PCRs).
• Track performance vs. plan and prepare measurable outcome reports.
  

Client Management

• Participate in client meetings and presentations.
• Understand client brand objectives and translate them into actionable media plans.
• Build strong relationships with clients and media partners.
  

Vendor Coordination And Negotiation

• Negotiate rates, placements, and deliverables with media vendors.
• Manage budgets efficiently and ensure optimal cost allocations.
• Maintain updated knowledge of media inventory and market pricing.
  

Documentation And Reporting

• Maintain campaign documentation, approvals, and billing coordination.
• Deliver accurate weekly/monthly performance reports.
  

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• 2-5 years of experience in a mainline advertising or media agency.
• Strong understanding of traditional media channels and planning tools.
• Proficiency in MS Excel and PowerPoint.
• Strong analytical, negotiation, and communication skills.
• Ability to work under deadlines and manage multiple campaigns.