Performance Marketing Specialist (FMCG) Harvesta Farming Pvt Ltd

2.0 - 6.0 years

0 Lacs

hyderabad, telangana

On-site

As a Performance Marketer (AI-Powered Paid Ads Specialist) for an FMCG food brand, your primary responsibility will be to drive revenue growth through AI-driven marketing strategies. You will be required to plan, execute, and optimize Meta, YouTube, and Google Ads campaigns using AI tools like ChatGPT for audience targeting and automated bidding. A/B testing will be crucial to enhance conversions and engagement levels. Your role will also involve tracking and analyzing campaign performance using tools such as Google Analytics & Meta Business Suite, in addition to collaborating with content and design teams for ad creatives. It is essential to stay updated on AI marketing trends and implement new advertising strategies to ensure high ROI. To be successful in this role, you should have 2-5 years of experience in managing high-budget paid campaigns and possess expertise in Meta, YouTube & Google Ads. Proficiency in AI-powered ad tools & analytics, strong A/B testing skills, and experience with Google Analytics, Meta Business Suite & Google Tag Manager are also required. A data-driven mindset focusing on ROI and performance growth will be key to achieving success in this position. This is a full-time, permanent position with a flexible work schedule. The job offers performance and yearly bonuses and requires in-person work location.,

Posted 3 days ago

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Sr Specialist, Advertiser Sales Affinity Global Advertising

2.0 - 6.0 years

0 Lacs

maharashtra

On-site

Affinity is at the forefront of AdTech innovation, breaking barriers and creating new opportunities in the industry. As a global AdTech company with a presence in over 10 markets across Asia, the US, and Europe, we are dedicated to helping publishers optimize monetization strategies and enabling advertisers to effectively target their desired audiences through various touchpoints. With a team of more than 500 experts, we are committed to building privacy-centric ad infrastructure that goes beyond traditional limitations. We are currently seeking a Sr. Specialist, Advertiser Sales for our US market focusing on Siteplug.com. In this role, you will play a critical part in driving new business growth and fostering strong relationships with advertisers. Siteplug is a performance-oriented advertising platform that offers innovative solutions such as search amplification, typo correction, and content-driven discovery to help brands engage high-intent users. Your responsibilities will involve collaborating with agencies and direct advertisers to ensure the success of digital campaigns, requiring a strategic mindset, effective client management, and a comprehensive understanding of digital media buying. Your efforts will be pivotal in achieving revenue targets and establishing Siteplug as a key player in performance media partnerships in the US market. Key Responsibilities: - Lead advertising sales efforts for Siteplug in the US market, emphasizing performance-based solutions. - Identify and onboard new advertisers and clients interested in digital media buying. - Cultivate and maintain strong relationships with key decision-makers at prominent media agencies, serving as their primary contact. - Take ownership of revenue goals and spearhead strategic initiatives to consistently meet and surpass targets. - Develop and present compelling sales pitches, media plans, and proposals tailored to meet client objectives. - Collaborate closely with clients to understand their campaign objectives and deliver personalized advertising strategies. - Monitor campaign performance in real-time, analyze key metrics, and offer optimization suggestions to enhance results. - Work collaboratively with internal product, tech, and operations teams to improve offerings, introduce new ad formats, and ensure seamless campaign execution for business growth. Required Skills: - Minimum of 2 years of relevant experience in the online advertising industry, with established relationships in the media buying sector and a proven track record with digital advertising networks, agencies, and brands. - Exceptional verbal and written communication skills. - Self-driven, motivated, and eager to learn and adapt to new concepts. - Strong team player with the ability to motivate others. - Creative thinker with excellent analytical and problems-solving skills. - Proficiency in MS Office suite (PowerPoint, Excel & Word). - Excellent English communication skills, both written and verbal.,

Posted 3 days ago

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Marketing & Branding Executive Blossom Inners Private Limited

2.0 - 6.0 years

0 Lacs

kochi, kerala

On-site

The ideal candidate for this role will be a creative and analytical thinker with the ability to conduct insightful market research to establish an effective marketing strategy aimed at reaching the target audience. You should feel at ease evaluating the marketing process and be proactive in critiquing and improving its outcomes. Your responsibilities will include understanding customer preferences, industry trends, and competitor strategies. You will be expected to analyze data and provide insights to inform marketing strategies. Additionally, you will need to segment the customer base to target specific demographics or personas, and develop customer profiles and buyer personas. Competitive analysis will be a key aspect of this role, where you will be required to analyze competitors" products, pricing, and marketing strategies. Your ability to identify opportunities and threats in the competitive landscape will be crucial. You will also play a role in developing marketing strategies and plans, as well as assisting in setting marketing goals, budgets, and key performance indicators (KPIs). Working on promotional campaigns and advertising strategies will be part of your responsibilities, including creating marketing materials such as brochures, advertisements, and digital content. Furthermore, you will be involved in brand development and management activities, ensuring consistent branding across all marketing materials and channels.,

Posted 1 week ago

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