Strategy and Planning

As a Strategic Planning Manager within a mainline advertising agency, your role involves setting strategic goals that align with overall agency objectives. You will conduct thorough market research and analysis to uncover insights that will shape effective advertising strategies. Leading the development of strategic briefs, you will guide creative teams in executing impactful campaigns that resonate with the target audience. Your responsibilities include ensuring that strategic plans are in line with client objectives, target audience insights, and market trends. By leveraging data-driven insights, you will make strategic recommendations to optimize campaign performance. It is crucial to stay updated on industry trends, emerging technologies, and new tools to enhance account planning processes. Building and nurturing strong relationships with clients is essential. By understanding their business goals, challenges, and market dynamics, you will present strategic plans and insights in a compelling manner. Active participation in strategic discussions with clients will enable you to provide insights and recommendations that drive effective advertising strategies. Collaboration with other teams, such as Creative and Account Management, is key to ensuring the seamless integration of strategic plans. The preferred candidate for this role should hold a Graduate/Post-Graduate degree in Marketing, Advertising, Business, or a related field with at least 6 years of experience in strategic planning within the advertising industry. Proficiency in leveraging data and analytics to derive insights, along with a deep understanding of market research, consumer behavior, and advertising trends, is required. Strong interpersonal skills, the ability to think creatively and strategically to tackle complex business challenges, and excellent executive-level presentation and communication skills are essential. Prior experience working with clients from the E-commerce or Automobile industry is preferred. If you are a proactive and results-oriented individual with a passion for strategic planning and client engagement, this role offers an exciting opportunity to drive impactful advertising strategies and contribute to the agency's growth.,