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5.0 - 9.0 years

0 - 0 Lacs

jaipur, rajasthan

On-site

As a Senior Media Buyer at Shop LC Germany, you will play a key role in leading the development and execution of paid media strategies across various platforms including Meta (Facebook, Instagram), Google Ads, and TikTok. Your focus will be on driving customer acquisition, maximizing ROI, and expanding reach in European markets. You will be responsible for managing large-scale ad campaigns, ensuring continuous optimization through detailed A/B testing, audience segmentation, and advanced bidding strategies to boost performance and profitability. By aligning paid media efforts with organic, social, and email marketing initiatives, you will create a unified customer journey that amplifies conversion rates and fosters long-term engagement. Collaborating with the creative team, you will develop, test, and iterate ad creatives tailored to platform-specific formats, with a focus on TikTok, Meta, and Google best practices. Your goal will be to increase customer lifetime value and improve Net Dollar Retention (NDR) through targeted remarketing, retention campaigns, and personalized ad experiences. Using analytics tools, you will monitor campaign performance, identify trends, and optimize campaigns in real-time, focusing on first-order profitability, LTV (lifetime value), and NDR. Tailoring paid media strategies to specific European markets, you will adjust creatives, messaging, and targeting based on local consumer behavior and trends. You will stay ahead of market trends and competitor strategies within the jewelry, fashion, and lifestyle verticals, applying insights to outperform competitors and maximize campaign results. Exploring and scaling advertising on emerging platforms like TikTok will be crucial to driving incremental sales, capturing new audience segments, and enhancing engagement. Providing actionable insights and comprehensive performance reporting to senior stakeholders, you will highlight growth opportunities and optimization strategies. You will oversee high-end monthly ad budgets, ensuring optimal allocation to balance cost efficiency with high-impact growth strategies across various platforms. To be successful in this role, you should have 5+ years of experience managing large-scale ad accounts, particularly in US and European markets, with a proven track record of success across Meta, Google, and TikTok platforms. Proficiency in advanced bidding strategies, audience segmentation, and A/B testing is required, along with a deep understanding of Meta Ads Manager, Google Ads, TikTok Ads, and analytics tools. A strong understanding of cultural nuances and consumer behavior in US and European markets, as well as experience adapting campaigns accordingly, will be advantageous. Your ability to interpret complex data and make data-driven decisions to optimize campaigns for maximum profitability and retention will be essential. Ideally, you should have experience working with creative teams to develop high-impact, engaging ad creatives across multiple platforms. Experience in e-commerce, particularly in jewelry, fashion, or lifestyle categories, and familiarity with Net Dollar Retention strategies are preferred. Join us at Shop LC Germany in Jaipur, Rajasthan, and be part of a dynamic team that is committed to delivering joy and value through electronic retailing of jewelry and lifestyle products.,

Posted 23 hours ago

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7.0 - 11.0 years

0 - 0 Lacs

maharashtra

On-site

About 4th Wheel Social Impact 4th Wheel is a purpose-driven consulting firm specializing in Monitoring & Evaluation (M&E) to drive social impact. We empower organizations to measure and enhance their impact across various sectors through high-quality, data-driven insights. As the organization continues to expand, we are in search of a versatile and experienced professional to take on the role of overseeing the Finance, HR, and Administrative functions. As the Senior Executive managing Finance, HR, and Administrative operations, you will play a pivotal role in maintaining the operational infrastructure of our social impact consulting firm. Your responsibilities will encompass ensuring seamless day-to-day functioning while also supporting strategic initiatives. Working closely with the CFO and HR Consultant, you will be tasked with maintaining financial compliance, implementing HR systems, and overseeing administrative processes. In the realm of Finance Management, you will handle TDS calculations, filings, and compliance requirements, oversee GST compliance, collaborate with external CA for audits, tax planning, and reporting, prepare financial statements, monitor cash flow, and ensure regulatory compliance, among other duties. Regarding HR Management, you will collaborate with the HR Consultant on recruitment processes, manage the HR platform, administer employee benefits, assist in policy development, support performance management, and coordinate training initiatives, among other responsibilities. In the Administration domain, you will process team travel expenses, manage office supplies, organize events and meetings, handle correspondence, maintain filing systems, and ensure compliance with administrative policies and procedures. Qualifications Required: - Bachelor's degree in Finance, Accounting, Business Administration, or related field - Minimum of 7 years of experience in finance and administration, with at least 3 years in a managerial role - Strong understanding of Indian taxation laws, GST, TDS, and compliance requirements - Proficiency in financial management software and HR systems - Excellent organizational skills, attention to detail, and proficiency in MS Office suite - Strong communication and interpersonal abilities Preferred Qualifications: - MBA or professional certifications in Finance/Accounting (CA, CMA, etc.) - Previous experience in social sector, NGOs, or impact consulting firms - Knowledge of labor laws and HR compliance for the development sector - Experience with ERP systems and digital transformation initiatives - Problem-solving skills and a proactive approach - Passion for social impact work Personal Attributes: - Self-starter with initiative - Adaptable and flexible in a fast-paced environment - Discreet with confidential information - Strong ethical standards and integrity - Team player with a collaborative mindset - Results-oriented with a commitment to excellence What We Offer: - Opportunity to significantly impact a growing organization - Collaborative and innovative work environment - Professional growth and development opportunities - Competitive compensation package (CTC 6.5 to 8.5 Lakhs per annum) - Work with a passionate and dedicated team Location: Powai, Mumbai Employment Type: Full-time,

Posted 1 day ago

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3.0 - 7.0 years

0 Lacs

haryana

On-site

Job Overview: We are seeking an experienced and driven Brand Marketing Leader to join our team. This individual will be responsible for developing and executing comprehensive brand strategies, marketing plans, and product innovations to drive revenue and product growth. The ideal candidate is comfortable working cross-functionally, leveraging data-driven insights to ensure brand consistency across all platforms, and optimizing go-to-market (GTM) strategies. Key Responsibilities: Develop and implement brand strategies that align with company objectives and drive growth. Coordinate cross-functionally with product, sales, and technology teams to ensure consistency in brand messaging and decisions across all channels. Lead the execution of go-to-market strategies for new product launches and market expansions. Analyze and report on brand performance metrics, providing data-driven insights and ROI analysis to refine strategies. Monitor consumer trends, competitive landscape, and market shifts to inform strategic decisions. Develop and optimize pricing, positioning, and distribution strategies to maximize profitability and market share. Drive revenue growth by collaborating with sales teams, designing effective marketing campaigns, and expanding customer engagement initiatives. Lead and manage a team of inside sales, PR, and social media professionals to achieve KPIs and enhance brand visibility. Oversee social media and public relations efforts to strengthen brand positioning and reputation in the market. Collaborate with tech and support teams to ensure smooth implementation of marketing campaigns and brand consistency across digital platforms. Ensure continuous innovation by introducing new marketing strategies, channels, and approaches to adapt to changing market conditions. Qualifications: Bachelors degree or equivalent in Marketing, Business, or related fields (MBA preferred). 3+ years of experience in brand management, marketing, or similar roles. Proven track record of developing and executing successful go-to-market strategies. Strong analytical skills with the ability to derive insights from data and adjust strategies accordingly. Experience working cross-functionally with teams across sales, product, and technical departments. Excellent verbal and written communication skills, with the ability to articulate brand vision to stakeholders at all levels. Demonstrated leadership skills, with experience managing and mentoring teams. Strong project management skills and attention to detail. Experience with digital marketing, social media management, and PR. Ability to thrive in a fast-paced, dynamic environment with changing priorities. Preferred Skills: Knowledge of the latest marketing automation tools, CRM platforms, and data analytics software. Experience with influencer marketing and strategic partnerships. Familiarity with performance marketing and customer lifecycle strategies. Experience in B2B marketing, product marketing, or SaaS environment. Ability to innovate and drive new marketing approaches that challenge industry norms. This role offers a unique opportunity to shape and grow our brand while collaborating with key teams to deliver impactful strategies that resonate in the market. If youre passionate about brand building, driving growth, and executing on strategic marketing initiatives, wed love to hear from you!,

Posted 2 days ago

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3.0 - 7.0 years

0 Lacs

pune, maharashtra

On-site

eClerx is a global leader in productized services, bringing together people, technology, and domain expertise to amplify business results. Our mission is to set the benchmark for client service and success in our industry. Our vision is to be the innovation partner of choice for technology, data analytics, and process management services. Since our inception in 2000, we've partnered with top companies across various industries, including financial services, telecommunications, retail, and high-tech. Our innovative solutions and domain expertise help businesses optimize operations, improve efficiency, and drive growth. With over 18,000 employees worldwide, eClerx is dedicated to delivering excellence through smart automation and data-driven insights. At eClerx, we believe in nurturing talent and providing hands-on experience.,

Posted 2 days ago

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