You should have 3-5 years of work experience and be strong in terms of brand strategy. Your key responsibilities will include liaising with clients to identify specific business problems and develop ideas, communicating with colleagues within the agency, such as creatives and account managers, in the process of developing a campaign, gaining a comprehensive context for advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics, and the market for the client's product and market share, finding an "angle" on a specific product or service on which to base an advertising campaign, researching the product or service to be advertised, which may involve gaining technical or specific knowledge, reconciling the differences between consumers" current perceptions of the brand and the way the client wishes the brand to be perceived, meeting the client to learn the background of the brand and advising on possible approaches to the target market, providing the creative team with a clearly defined brief that contains concise information on the product, audience, and strategy, presenting conclusions and ideas to clients and other agency staff, and analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.,
The job would entail working with brands to strengthen their digital presence. Our focus is very much on ROI. Therefore knowledge of analytics on platforms like Google, FB, YT, and other social channels is key. Prior to recommending any activity to brands, we must know what success looks like in terms of numbers and communicate this to the client in advance. The responsibilities include SEM - understanding the client's business, suggesting relevant keywords, figuring out the negative keywords, bidding appropriately, and suggesting the landing page content. Having Google certification is a big plus. Regular competitor analysis for our clients using tools is required. Creation of pitch documents from a digital strategy perspective is also part of the job. Creative ideas for social/digital and campaign management are essential for this role.,