Digital Strategy

3 - 7 years

0 Lacs

Posted:1 week ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

The job would entail working with brands to strengthen their digital presence. Our focus is very much on ROI. Therefore knowledge of analytics on platforms like Google, FB, YT, and other social channels is key. Prior to recommending any activity to brands, we must know what success looks like in terms of numbers and communicate this to the client in advance. The responsibilities include SEM - understanding the client's business, suggesting relevant keywords, figuring out the negative keywords, bidding appropriately, and suggesting the landing page content. Having Google certification is a big plus. Regular competitor analysis for our clients using tools is required. Creation of pitch documents from a digital strategy perspective is also part of the job. Creative ideas for social/digital and campaign management are essential for this role.,

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