Account Planner

Experience Requisite

• Background in a mainline agency within the planning department; exposure to digital and media departments preferred.
• Must have 4 7 years of relevant working experience.
• Strong experience in cracking campaign territories/spaces is a must.
• Exposure to primary research and brand workshops is preferred.
• Eagerness to learn and integrate AI into planning workflows is important.

Key Responsibilities

• Develop effective brand strategies for clients and collaborate with brand management and creative teams to shape creative expression and execution.
• Build strong relationships as a strategic client partner and advisor across brand initiatives.
• Develop brand identity documents including brand personality, positioning, and archetypes.
• Create Brand Communication Plans & Roadmaps for various clients.
• Write and co-own creative briefs along with the brand management team.
• Research consumer insights and behavioural patterns.
• Conduct primary research based on project requirements.
• Identify new opportunities that support the growth of Clevertize and strengthen client relationships.
• Identify processes, innovations, automation tools, and other enhancements that improve efficiency and position the company as a forward-thinking partner.

Mandatory Skills

• Professional-level proficiency in English.
• Basic knowledge of social media channels, digital media, and online marketing.
• Strong understanding of consumer behaviour theories.
• Excellent written, verbal communication, and presentation skills.
• High attention to detail and commitment to delivering high-quality outputs.
• Ability to use AI platforms and basic knowledge of working with or building agentic AI bots.