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Account Based Marketing - B2B SaaS

8 years

0 Lacs

Mumbai Maharashtra India

Posted:1 month ago| Platform: Linkedin logo

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Skills Required

marketing saas drive pipeline planning targeting salesforce pardot hubspot development content metrics scoring management communication crm marketo data engagement mapping outreach design strategy segmentation ads stack tracking messaging enablement dashboard report test personalization

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title

Work Location:

Work Model:


The Impact You Will Create:

ABM Specialist


What We’re Looking For

  • 4–8+ years of B2B SaaS marketing experience

    with at least 3+ years in a

    dedicated ABM role

    .
  • Proven success in planning and executing

    multi-channel ABM campaigns

    targeting mid-market and enterprise accounts.
  • Hands-on experience with

    ABM platforms

    like Salesforce, Pardot, Demandbase, 6sense, HubSpot, Influ2, or similar.
  • Strong understanding of B2B buyer journeys, persona development, and sales funnel acceleration strategies.
  • Ability to collaborate closely with Sales, SDRs, and Content teams to drive campaign alignment and success.

  • Highly analytical and comfortable with campaign performance metrics, lead scoring, attribution, and marketing ROI.

  • Excellent project management and communication skills; ability to manage multiple campaigns across geographies or segments.

  • Self-starter with a “growth hacker” mindset who thrives in a fast-paced, outcomes-driven environment.


Preferred Experience

  • Proven experience in

    marketing to enterprise IT decision-makers

    , buying committees, and C-suite stakeholders within the

    B2B SaaS ecosystem

    .
  • Strong familiarity with

    ABM tech stack

    including

    CRM (e.g., Salesforce), MAP (e.g., Pardot, Marketo), and intent data platforms

    (e.g., 6sense, Demandbase, Bombora) for account targeting, engagement scoring, and campaign orchestration.
  • Demonstrated success in conceptualizing and executing

    ABM-specific programs

    such as

    executive roundtables, virtual account briefings, high-touch field events

    , and

    1:1 CXO engagement campaigns

    .
  • Exposure to

    account scoring models

    , persona mapping, and use of

    predictive insights

    to prioritize and tailor outreach to key accounts.


Key Responsibilities

  • Design and Execute ABM Strategy

    :
  • Develop and own the end-to-end ABM strategy for your business unit across one-to-one, one-to-few, and one-to-many motions.

  • Account Segmentation and Targeting

    :
  • Identify, segment, and prioritize strategic accounts in alignment with sales, using firmographics, technographics, intent data, and buying signals.

  • Campaign Design and Personalization

    :
  • Plan, build, and execute integrated ABM campaigns across channels including email, LinkedIn, programmatic ads, content syndication, webinars, and executive roundtables.

  • Cross-functional Alignment

    :
  • Collaborate with account owners, SDRs, and sales leaders to co-create plays that influence deal velocity, increase engagement, and convert high-intent accounts.

  • Tech Stack Ownership

    :
  • Leverage and optimize tools like Salesforce, Pardot, Influ2, Demandbase, 6sense, and LinkedIn Ads for campaign execution, tracking, and attribution.

  • Content and Messaging Personalization

    :
  • Partner with content, product marketing, and design teams to create highly tailored messaging, landing pages, email sequences, and sales enablement material for key personas.

  • Pipeline and Funnel Acceleration

    :
  • Continuously monitor campaign impact on pipeline metrics such as sourced/influenced revenue, engagement scores, account velocity, and win rates.

  • Data & Insights

    :
  • Build a data-driven ABM dashboard, track key KPIs (MQLs, SQLs, engagement scores, ROI), and report on campaign performance and learnings.

  • Innovation & Experimentation

    :
  • Test new ABM techniques, martech tools, and channels to improve targeting, personalization, and conversion outcomes.

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