VP of Marketing

This is a remote position.

Reports to CEO

Are you a hands-on growth leader ready to scale a high-potential SaaS business?

Webgility is the leading automation platform for ecommerce accounting—and we’re looking for a Vice President of Growth to lead our end-to-end marketing and growth engine across channels, products, and audiences.

This is a high-impact, hands-on leadership role where you’ll build and execute a unified growth strategy, manage a talented remote team, and deliver measurable impact on pipeline, revenue, and efficiency. If you thrive in fast-growing B2B SaaS environments and have deep knowledge of the US SMB ecommerce market, this role was built for you.

• Define and execute a unified growth and marketing strategy across paid, organic, ABM, outbound, lifecycle, and partner channels
  
• Translate business goals into pipeline targets, coverage models, and campaign roadmaps
  
• Own and manage the marketing budget with a focus on ROI and scalable growth
  
• Build and continuously optimize a multi-product GTM plan that spans awareness, acquisition, and activation
  

• Own marketing-sourced pipeline generation and lead volume across the entire funnel
  
• Run high-impact demand gen programs via SEO, paid media, content, outbound, and digital/in-person events
  
• Drive conversion rate optimization (CRO) and full-funnel improvements (MQL → SQL → Close)
  
• Continuously test, iterate, and refine campaigns, messaging, and channel mix
  

• Lead and mentor a high-performing remote team across demand gen, content, product marketing, ops, and design
  
• Recruit and develop top talent, and maintain a high standard of execution and collaboration across time zones
  
• Manage agency/vendor relationships to scale channel execution when needed
  

• Work closely with the CEO, Sales, and Product to align on revenue strategy, feedback loops, and messaging
  
• Support partner marketing and customer marketing to expand reach and improve lifecycle performance
  
• Contribute to roadmap planning by providing insights on buyer behavior, competitive positioning, and market trends
  

• Champion the use of AI tools across marketing ops, content creation, segmentation, and optimization
  
• Stay on the leading edge of marketing technology and automation to accelerate execution and personalization
  

• Exceed pipeline contribution targets and marketing ROI goals
  
• Grow MQL → SQL conversion rates and shorten sales cycles
  
• Lower CAC while scaling lead quality and velocity
  
• Drive sustained growth in website traffic, brand recall, and customer engagement
  

• Clear category leader with strong customer love and growing market presence
  
• Mission-driven team helping SMBs thrive in ecommerce
  
• High-ownership, high-impact leadership role with room to scale
  
• Fully remote team with a collaborative and transparent culture
  

• 15+ years of B2B marketing/growth experience with 3+ years in a SaaS leadership role
  
• Proven success scaling from Series A to B/C, with deep focus on the US SMB and mid-market
  
• Expertise across performance marketing, ABM, SEO, CRO, outbound, and lifecycle campaigns
  
• Strong analytical and forecasting skills with knowledge of funnel KPIs, CAC, ROAS, and attribution models
  
• Hands-on mastery of HubSpot, GA4, SEO/SEM tools, paid media platforms, and reporting tools
  
• Experience managing distributed remote teams and working cross-functionally in high-growth environments
  
• Demonstrated use of AI tools in growth and marketing contexts
  
• Familiarity with the ecommerce ecosystem (Shopify, Amazon, QuickBooks, etc.) is a big plus
  

• Work-Life Integration: We fully support Remote Working, paid time off, parental leaves to allow our employees flexibility in an ever-evolving work culture
  
• On-the-Job Training & Development: We encourage learning and growth through access to multiple 1:1 sessions, learning platforms, and on-the-job training
  
• Health & Wellness: Prioritizing employee well-being, we offer annual wellness sessions, unlimited access to a gaming room, and a well-equipped fitness center
  
• Hardware & Internet: Remote employees get the hardware delivered straight to their doorstep. They are also eligible for reimbursement of the internet services.
  
• Family Insurance: Group health insurance with the no-capping model that covers employees, spouses, and children
  
• Rewarding Culture: We honor our employees' accomplishments through thoughtful recognition programs, annual employee awards, annual meet-ups, and celebrate even the smallest of wins
  
• Open-Door Policy: Approachable management, monthly town halls to openly share ideas, transparent feedback mechanism, and leadership visibility are our success pillars
  

Location

Compensation

Sound like you? Let’s talk.

Apply now to shape the future of growth at Webgility.