Vice President Marketing

About RAAPID:

RAAPID is a leading healthcare technology innovator specializing in AI-enabled risk adjustment solutions. Funded by Microsoft and Great Place to Work-certified organization, we serve payers, healthcare providers, and support organizations with cutting-edge technology solutions that optimize revenue, ensure compliance, and reduce administrative costs.

Why RAAPID?

• Backed by Microsoft:

  Proudly funded by M12, Microsoft's venture fund, validating our technology innovation and market potential

• Industry Pioneer:

  Leveraging state-of-the-art artificial intelligence, machine learning, vision AI, and knowledge graphs to transform healthcare operations

• Strong Foundation:

  Built on four key pillars - Trust, Technical Competence, Stability, and Technical Innovation

• Recognition:

  Proud recipient of HITRUST certification, demonstrating our commitment to security and compliance

• Culture:

  Certified Great Place to Work, reflecting our dedication to employee satisfaction and professional growth

• Mission-Driven:

  Focused on revolutionizing value-based healthcare through customizable, AI-powered solutions

• Global Presence:

  Headquartered in Louisville, Kentucky, with a robust team of over 100 employees across the US and India

Position Overview:

We are seeking an experienced and visionary VP, Marketing to build, lead, and scale our marketing function. This executive role is critical to driving Raapid’s revenue growth and expanding our market share in the U.S. healthcare sector.

You will be responsible for architecting and executing a comprehensive marketing strategy that establishes RAAPID as the undisputed leader in risk adjustment. This position requires a dynamic leader who can integrate strategic marketing with effective execution to generate a high-quality pipeline and achieve ambitious business goals.

Key Responsibilities:

1. Define and segment target markets, buyer personas, and value propositions for Raapid’s suite of AI solutions.
2. Establish clear performance metrics (KPIs) for the marketing team, ensuring alignment with overall company objectives.
3. Conduct continuous market analysis to identify new opportunities, monitor competitive activity, and adapt strategies accordingly.
4. Lead all marketing functions, including brand strategy, product marketing, demand generation, digital marketing, and corporate communications.
5. Develop and execute innovative marketing campaigns to build brand awareness and generate a high-volume pipeline of qualified leads.
6. Oversee the creation of compelling content (whitepapers, case studies, webinars) that positions RAAPID as a thought leader in healthcare AI.
7. Manage the marketing budget to ensure optimal allocation of resources and deliver a strong return on investment.
8. Develop high-impact sales enablement materials (e.g., sales decks, battle cards, case studies) to empower the Business Development team.
9. Collaborate closely with Sales leadership to ensure tight alignment on strategy, messaging, and lead handoff processes.
10. Build and nurture strong relationships with key industry stakeholders, thought leaders, and C-level executives at target client organizations
11. Design, develop, and implement a cohesive go-to-market strategy to drive customer acquisition and revenue growth in the U.S. healthcare market.
12. Build & Leverage Agentic AI to automate marketing activities, enhance outcomes, and monitor performance.

Required Qualifications:

• 5-10 years

  of progressive experience in

  senior marketing leadership roles

  within the technology sector & healthcare domain.
• Proven track record of successfully developing and executing go-to-market strategies that resulted in significant revenue growth.
• Demonstrable experience working in a global model, leading

  India-based teams

  that directly support a U.S. or international market.
• Demonstrated experience in leading and managing multi-faceted marketing teams.
• Strong business acumen with the ability to translate complex technology concepts into clear business value.

• Exceptional English communication skills

  (both written and verbal) are mandatory for C-suite and U.S. market engagement.
• Master’s degree in Business, Marketing, or a related field.

Preferred Qualifications:

• Deep knowledge of the U.S. healthcare ecosystem, including value-based care and risk adjustment concepts.
• Experience building a

  marketing function

  from the ground up in a startup or scale-up environment.

Technical Skills:

• Experience with Marketing Automation platforms (e.g., Marketo, Pardot).
• Familiarity with sales analytics and business intelligence tools.
• Advanced skills in presentation tools (Google Slides, PowerPoint).

Core Competencies:

• Go-to-Market Strategy
• Marketing Leadership
• Strategic Thinking and Execution
• Executive-level Communication and Influence
• Team Building and Mentorship
• Data-Driven Decision Making
• Cross-functional Collaboration

Location:

What We Offer:

• Competitive compensation package
• Opportunity to shape the future of a high-growth company
• Board visibility and executive leadership exposure
• Comprehensive benefits package
• Collaborative and innovative work environment

The ideal candidate is a results-oriented leader with an entrepreneurial spirit, capable of balancing high-level strategy with hands-on execution. They are passionate about leveraging disruptive technology to solve major healthcare challenges and thrive in a fast-paced, innovative environment.