283 Trade Marketing Jobs - Page 11

Job Description Job title: Branch Activation Manager Your role: Manage all regional Trade marketing activations and brand visibility in Modern & Traditional trade for Philips PH business for Gujarat, Rajasthan & MP 1. Plan and implement regional & trade actions & promotions in order to optimize stock levels in the chain, stimulate sales-out and loyalty of distribution channel 2. Monitors and impact of new activities through sales metrics and also reviews and implements strategies for improving activation efficiency and productivity. 3. Ensures execution as per planned timeline, budgets and brand integrity. 4. Closely work with local sales team to realize sales targets at key customers and provides input for local strategies. 5. Optimizes shelve (portfolio, promotions, etc) Prescence and visibility and improves customer experience at purchase point to drive brand preference, increase conversions and basket size 6. Manage, train, motivate and retain marketing executives, promoters & merchandisers. Drive retail training, POS and concept selling 7. Be actively and consistently present in field on regular basis to implement and monitor trade marketing initiatives. Traveling expected within defined geographies. You're the right fit if: Trade marketingu00A0 / activation experience from FMCGu00A0 / FMCD industry of 4-5 years. A good understanding of marketing & sales function of reputed brands will be ideal. Good at planning, strong execution skills/experience, good at data analysis and reporting, strong communication skills, attention to detail, high commitment levels. Extensive travel, almost 80% of working days. How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the companyu2019s facilities. Field roles are most effectively done outside of the companyu2019s main facilities, generally at the customersu2019 or suppliersu2019 locations. About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. u2022 Learn more about . u2022 Discover . u2022 Learn more about . If youu2019re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .

Job Description Are You Ready to Make It Happen at Mondel z International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondel z International and our customers and work with key account managers to implement plans to deliver our annual target. How you will contribute You will: Leads the development of the trade marketing part of the category annual plans (contract process) Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale Follows up the competition s commercial activity in the category in order to detect business opportunities and potential threats for the brand Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge: Category planning and delivering growth through category leadership Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets Business planning and how to maximize revenue growth Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view Analytical skills and business acumen More about this role What you need to know about this position: In Mondelez India we work together to create brands people love. You will contribute to this by managing Regional CP & A Manager. This person must demonstrate high-level business, analytical, sales, and leadership abilities and the desire to work in a hands-on, fast-paced, creative business environment. Purpose of Role The Regional CP&A Manager (RCPA Mgr) is responsible for customizing our in-store strategies & tactics by RE with the identified opportunities for the particular state/geographies to ensure we get our products into the store, off the shelf, and into the home of our shoppers cost effectively and more efficiently than our competition. (S)he works closely with both HO Customer Marketing & branch Customer Management to develop and execute against the category, brand, channel and account strategies & 5P tactic Main Responsibilities The RCPA Mgr plays an integral role in enhancing demand through Cadbury s customers in a cost-effective way by: Assessment of Mdlz and Category performance by RE/state/town-class & defining POB solution (5P strategy and tactics) by RE 1. Identification of branch level opportunities for driving the 5P strategy & tactics by RE 2. Appropriately tailoring the 5Ps by RE (developed by HO Customer Marketing) to the region specific opportunities, based on 5P principles and region-specific shopper & trade insights 3. Conducting pre and post analyses of customer & RE promotions at a branch level - starting off with the Big Hits 4. Leveraging RE /region-specific shopper insight learning to build team expertise, support selling stories, and exploit regional opportunities 5. Ensuring Customer Management and in-store staff are supplied user-friendly guidelines for management and execution of 5P strategies/tactics by RE Objective setting, activity coordination and performance monitoring 1. Tracking, reviewing and modifying RE & MT account plans to ensure CIL is driving consumption off the shelf cost effectively & brand objectives are achieved within channel and customer P&L guidelines 2. Coordinating the planning and execution of RE & account activities - through FAP - for TT & MT - and communicating plans to the relevant channel/account/geographic teams and Field Sales force on time and accurately 3. Tracking performance in RE s through internal & external data sources like SAP, Meranet, scan data, & retail audits 4. Coordinating the planning & execution of Big Hits & launches/relaunches for the branch - Tailoring sell-in presentations & plans for branch/state 5. Providing input on branch perspective while HO Customer Marketing is formulating national plans. Commercial Management 1. Optimizing resources and leveraging Customer Investment among channel, customers, geographies, categories, and brands/products given CIL s strategic direction, and ensuring fair and equitable resource allocation between customers - overall control vs budgets to be ensured. 2. Supervising the Purple Force to ensure proper monitoring of 5P performance at store level 3. Working with Customer Management and L&CO to maintain accurate Demand Plans 4. Tracking & maintaining channel & branch Customer Investment levels and P&L and ensuring that spends remain within plan. 1. MBA from premier B Schools with 5-7 years + relevant experience in a well reputed FMCG or Retail Company. FMCG experience is preferred . 2. Should have Customer Marketing / Trade Marketing experience Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy Business Unit Summary Job Type Regular Category Planning & Activation Sales

Responsibilities: - Lead the Urban and Rural GTM - Channel and Program Management - Manage the Channel Structure and Inputs - Develop the Program Structure to drive the Wholesale / Superstores / Chemist programs. - Own the Visibility Implementation - Own the rollout of DMS and other Sales IT initiatives. - Monitoring of Results and Planning - Database management of Programs, Outlets and Beats - Planning of Distribution Drives and Offtake activities - Meeting of Channel and Program Sales Targets and Evolution of Distribution Parameters Reporting to: Head of Sales

FMCG Sales & Channel management exposure Understanding of Offline & Online Channels Calcualtion of Mark up/Mark down margins, Application of Promos & Schemes in Billing Software MS Excel proficiency Tracker Management Relationship management with sales teamRole & responsibilities Exposure IT tools such as SAP MS Excel (Advanced) proficiency Develop and manage trade schemes to drive primary and secondary sales. Preferred candidate profile

Store Layout and Design: Develop and implement store layout plans and visual displays to optimize space utilization and highlight key merchandise categories. Ensure that displays are visually appealing, on-brand, and in line with current trends. Window Displays: Design and execute captivating window displays that showcase featured products and promotions. Utilize seasonal themes, props, and lighting to attract attention and drive foot traffic. Product Presentation: Arrange merchandise within the store to create visually compelling presentations that emphasize product features, benefits, and styling. Ensure that displays are organized, well-stocked, and easy for customers to navigate. Visual Merchandising Guidelines: Develop and maintain visual merchandising guidelines and standards for all stores within the retail chain. Train store staff on best practices for merchandise presentation and display maintenance. Seasonal Campaigns: Collaborate with marketing and merchandising teams to develop visual merchandising concepts for seasonal campaigns, promotions, and events. Ensure that displays align with campaign messaging and objectives. Inventory Management: Monitor inventory levels and coordinate with store managers to replenish merchandise as needed. Maintain accurate records of display materials and props, and order supplies as necessary. Store Visuals Maintenance: Regularly inspect and maintain store visuals, including displays, signage, and lighting. Make adjustments as needed to ensure that displays remain fresh and engaging for customers. Competitor Analysis: Stay informed about competitor visual merchandising strategies and industry trends. Use insights to identify opportunities for improvement and innovation in store presentations. Customer Feedback and Insights: Solicit feedback from customers regarding store visuals and displays. Use customer insights to make data-driven decisions and continuously improve the shopping experience.

Marketing Communications Specialist Healthcare Job Description We seek a Marketing Communications Specialist who is responsible for developing and executing communication strategies that promote CYRIX Healthcares unique MedTech Services, medical technologies, Training Academy and employee engagement. The person is expected to create compelling content, manage digital and traditional marketing efforts, and ensure all messaging aligns with company guidelines, industry regulations and technical accuracy. Key Responsibilities Develop and execute marketing communication plans to promote CYRIX Healthcares One Stop Solutions for customer engagement. Create and manage content for websites, social media, email campaigns, brochures, videos. white papers, and case studies. Work closely with product managers, engineers, and regulatory teams to ensure accurate and compliant messaging. Oversee social media strategies, engaging with healthcare professionals, industry leaders, and stakeholders. Plan and execute product launches, webinars, trade shows, and industry events Lead generation Manage public relations efforts, including press releases and media outreach. Develop educational materials and thought leadership content, such as blogs, webinars, and white papers. Track and analyze campaign performance to optimize marketing strategies. Collaborate with sales teams to create marketing collateral that supports lead generation and conversion. Design and Run employee engagement programs in partnership with HR teams. Collaborate with physicians, healthcare providers, and internal teams to promote services and health education. Coordinate with external agencies, vendors, and media outlets for PR and advertising efforts. Required Skills & Qualifications Bachelors degree in Marketing, Communications, Life Sciences, Biomedical Engineering, or a related field. 2+ years of experience in marketing communications, preferably in the medical technology, healthcare, or biotech industry. Strong writing and editing skills, with the ability to translate complex medical and technical concepts into engaging content. Experience with digital marketing tools, SEO, Google Analytics, and email marketing platforms. Knowledge of healthcare industry/regulatory guidelines is a plus. Ability to manage multiple projects in a fast-paced, regulated environment. Proficiency in graphic design, video editing, (Adobe suite) or CRM software is a bonus. Attention to detail and the ability to balance technical accuracy with marketing creativity About CYRIX Healthcare Pvt Ltd. We are a 1200 Strong Medical Technologies company with a Vision of Ensuring Healthy Healthcare Technologies for a Healthier World. We are headquartered in Kochi, Kerala with PAN-India operations and International presence in UAE, Saudi Arabia, Kuwait etc. We serve 25000+ Hospitals & maintain 550,000 medical devices across India ensuring 98% plus uptime. At CYRIX, we go beyond maintenancewe ensure excellence. Our X-Factor is the perfect blend of expertise, innovation, and reliability, guaranteeing that every medical device operates at peak performance when it matters most. Through proactive service, cutting-edge diagnostics, and a commitment to patient safety, we empower healthcare providers with the confidence that their technology is in expert hands. Because in healthcare, precision isn’t optional—it’s essential."

At Bayer were visionaries, driven to solve the worlds toughest challenges and striving for a world where ,Health for all, Hunger for noneis no longer a dream, but a real possibility Were doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ?impossible There are so many reasons to join us If youre hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, theres only one choice, Trade Marketing Manager POSITION PURPOSE: The Trade Marketing Manager is responsible for planning and driving Trade Marketing strategy, across all GT (General Trade) channels and execution for the brands / Portfolio across India The TMM plays a key role in driving revenue and profitability, while managing key accounts, insighting and process improvements This role involves working closely with sales, marketing, and supply chain teams to ensure effective execution and distribution of products This role is essential for driving the success of CH products in the market, ensuring effective distribution, promoting sales, and maintaining strong trade relationships, YOUR TASKS AND RESPONSIBILITIES: Planning & execution of Trade marketing promotions/programs for entire brand portfolio across channels/region: Build calendar for each activity on the basis of building blocks, Execute as per plan by proper communication down the line to Regional Trade Marketing teams and Sales team Tracking and monitoring of the same through proper tracking mechanism ITeS/automation/dashboards Customize based on Sales/FF/Analytics requirements Planning and execution of loyalty programs for Trade partners and aligning them to business goals, Conduct regular business reviews with trade partners to ensure alignment and performance Measure the effectiveness of trade marketing activities and adjust strategies as needed New business development expansion/activation: Planning execution of Portfolio Model stores Assist Reginal Teams in execution of effectiveness of coverage/expansion/ Build and maintain strong relationships with key trade partners, including wholesalers, retailers, and distributors Visibility: Plan/implement merchandising/visibility progress/POSM sourcing & execution/Vendor management Cost and process compliance: Budgeting for TM spends across all brands/channels/regions Process/Policies/Protocol to comply with SOM specified requirements on Trade Marketing Prepare cogent data analysis of effectiveness of Inputs Utilize data analytics to drive decision-making and optimize trade marketing strategies Training and Development of Front Line: SE/SR/Merchandiser/3P manpower Training/Motivation/coaching Tracking effectiveness and take corrective actions WHO YOU ARE: Science graduate with at least 7 years of relevant experience Management education Commercial Business Acumen Exposure to trade marketing Operational Excellence Strong understanding of the Pharmaceutical/ FMCG or allied industries and OTC product categories Excellent negotiation, communication, and interpersonal skills Proficiency in data analysis and reporting tools Strong organizational and project management skill Willingness to travel >70% of time Ever feel burnt out by bureaucracyUs too That's why we're changing the way we workfor higher productivity, faster innovation, and better results We call it Dynamic Shared Ownership (DSO) Learn more about what DSO will mean for you in your new role here https:// bayer /enfstrategyfstrategy Bayer does not charge any fees whatsoever for recruitment process Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext, Please dont rely upon any unsolicited email from email addresses not ending with domain name ?bayer ? or job advertisements referring you to an email address that does not end with ?bayer ? For checking the authenticity of such emails or advertisement you may approach us at HROP_INDIA@BAYER , YOUR APPLICATION Bayer is an equal opportunity employer that strongly values fairness and respect at work We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc We are committed to treating all applicants fairly and avoiding discrimination, Location: India : Maharashtra : Thane Division: Consumer Health Reference Code: 832478 Contact Us 022-25311234

Role & responsibilities Daily Call planning & Monthly tour planning Use of different types of material / samples and / or gifts for promotion Doctors Day to day working (daily) Monitor business details thereby planning the sales achievement Manage customer relationship for continued engagement of Key support customers Preferred candidate profile Fresher from any background who willing to their career in pharma sales Location - Mumbai, Pune, Hyderabad, Bangalore, Jaipur, Ahmedabad, Kolkata Interested candidate can share their resumes on talent.acute@cipla.com

Key responsibilities : Trade Marketing Strategy Channel & Retail Engagement Cross-Functional Collaboration ATL/BTL Activities Marketing campaigns loyalty programs Brand strategy & promotion Required Candidate profile We are seeking a Regional Trade Marketing Manager(west) with a hands on experience in trade marketing ranging from 2 to 7 yrs. The candidate will handle all of the western parts of India.

Job RequirementsEducationGraduate / Post- Graduate (MBA) Relevant Experience 5-6 years / 1-2 years in Titan Behavioural SkillsCustomer Centricity Delivers Results Interpersonal Effectiveness Build Effective Teams Ambiguity tolerance Nurtures Relationships Influence for Impact KnowledgeSales/ retail experience Vendor management Process Contributions Process Contribution Process Outcome Performance Measure Sales: Sales planning: Business plan formulationP rovide inputs to the RBM to consolidate the potential sales in the region and develop the annual business targets for the respective regions Develop and approve the annual business targets of the distributors and dealers from the Develop and seek approval on the manpower optimization strategies for the trade function Annual business plan Year on Year business growth Sales: Evaluation and control: Conducting business performance reviewsMonitor the financial performance of distributors and dealers against targets periodically Develop and implement reporting & review mechanisms to track operational performance and ensure course correction & corrective action, as appropriate. Business performance review calendar Percentage of deviation from target achievement Sales: Network Expansion Create the ROI projections for the new upcoming stores Ensure the expansion of stores across the identified region as per the targets by identifying & proposing new dealers for approval to the RBM Create and propose the annual budgetary requirements for new store profitability Development of model stores and RSEBO: Identify the number of model store and RSEBO conversion annually Convince identified dealers/ distributors to convert into a model store or RSEBO Provide required support in setting up a store including property identification, ROI calculation, IT systems installation, Standard operating procedure formulation etc. Expansion schedule Percentage of market penetration Customer satisfaction score Increase in sales Sales: Trade marketing Create and seek approvals on marketing plans, BTL activities and budgets for regions/ stores/ dealers in coordination with SOs after analysing the markets & competition Create the annual overhead expenses in the region which include VM fixtures, travel expenses etc. Design & develop activity for the retail initiatives of model stores & RSEBO with expected ROI calculations Design and develop the marketing support to the dealers in terms of VM updation, gift with purchase introduction & promotions etc. Annual marketing calendar Increase in sales Increase in customer satisfaction scores Trade operations: Field sales operations management: Field operations and financial planning Develop and approve the monthly PJCP periodic journey coverage plan for all company and distributors sales officers Operations management policy Adherence to timelines Sales: Trade operations: Scheme managementDesign, develop and seek approvals on region specific schemes for potential seasonal improvement in sales Design, develop and roll-out regional schemes during an active national scheme within the defined budgets after due approvals Scheme roll out Adherence to timelines Sales: Trade operations: Incentive managementEnsure roll out, compliance and payments of the incentive schemes to the entire regional staff Incentive scheme management Number of cases of non-compliance Sales: Trade operations: Training and developmentEnsure new product introduction training to relevant stakeholders in coordination with the HR team Annual training calendar Effectiveness of training Increase in sales Sales: Trade operations: Recruitment & Selection Conduct interviews to support selection of company and distributor sales officer in the region with coordination from the HR teams Recruitment policy Quality of new hires Trade operations: Field sales operations management: Customer complaint resolutionManage the customer complaints and ensure quick resolution by engaging the relevant teams Complaint resolution policy Customer satisfaction scores People & Talent ManagementDrive a culture of diversity, performance and transparency in the region and ensure the employees in the region are engaged. Mentor and develop staff using a supportive and collaborative approach. Ensure talent pipeline is created by succession planning for the critical positions in the region. Set Objectives for Reportees aligned to the organizational /functional. Liaise with HR on vacant positions. Conduct recruitment interviews for key positions in the region; Monitor the implementation of the Sales Training Program for the region. Employee Engagement Performance Diversity & Integration

• Sales & Business Development. • Relationship Management. • Merchandising & Visibility. • Data Analysis & Reporting. • Coordination.

Manage Brands Carry out consumer, trade & competitive analysis. Generate alternate consumer promotion concepts plans. Assess feasibility of shortlisted concepts & communicate final concept to Central Planning, R&D, Technical. Seek approval from Legal

Candidate will be responsible for Marketing (Bus/ Truck) Candidate will take care ATL, BTL, Road Shows,Event, product display,dealer handling.

Role & responsibilities 1. 1. Business Development: Develop strategies to support business development in the Traditional Trade channels (Retail, WS and SS) Develop initiative grid for the channel which is aligned to the Marketing initiatives. Work closely with the Brand team and the Region team to align quarter and annual plans. Work closely with the Brand team for planning the annual numbers and calendarize the same, based on a granular channel/geography level share development plans. Manage end-to-end trade spends for Traditional Trade channel as per the TS components in the P&L of TT business. 2. Drive Sales Programs and Initiatives: Extensively support driving of Sales execution excellence’ programs for rural and urban channels. Create and Develop Loyalty programs for Retail / WS / SS channels to drive business. Plan the Visibility calendar and the spend plans for all brands and customers and develop the Activity grid. Align the Visibility deployment plan with the Brand plans regional teams. Asset design: Coordinate and finalize the assets with Marketing. Participate with the procurement team for vendor briefing. Prepare budget for visibility deployment for all channels. Review ROI and suggest improvements for better execution. Ensure deployment of all Visibility assets through the Field team for on ground Execution under an optimized budget plan. Track the performance and evaluate the ROI and suggest continuous improvement for business development. 3. New Product Development: Develop the portfolio strategy for new product launches in pipeline. Maximize the long term profit flow from the portfolio of brands within it. 4.Drive Execution Efficiencies: Track and analyze data on the execution levels and suggest actions for improvement. Review the performance around BE, MSL, ECO and TLSE with the Region and Marketing teams. 5. Manage Designs and Spend Controls: Track completion actions and set up evaluation tools on ROI Review the TS Spends by channel on a quarterly basis with management team. 6. Resource Management: Manage all the third party sales resources- ISRs, DBSRs and FOs. Manage deployment, coverage and ways of working of the resources. 7. Communication: Develop and roll out communication for the all the initiatives to the Field team. Support in the cascade for smooth and effective execution of all initiatives. 8. Support special initiatives : Support the execution of GTM strategy across regions Work closely GTM team to plan and prepare the Channel/ASM targets based on Selling and Distribution plans for Urban and Rural foundations. 9. Reports and Analytics: Track and report data from DMS and tech enablers Analyze reports and develop insights on performance of sales initiatives Analyze and leverage insights from Nielsen 10. Capability Development: Support the sales capability development programs for DBSR, TSI, ISR, ASM. Qualification: Preferably MBA from premier Institute with at least 5 years of experience in Sales & Trade marketing in FMCG Companies with atleast two years of experience as an ASM. Experience must cover Budget management, marketing planning and portfolio marketing mix management.

Role & responsibilities Manage retail and trade marketing function for the assigned geography Manage a workforce of Retail Executives with ownership of product sell-out /Training and productivity Manage external vendors to coordinate all trade marketing activities Analyze the sell-out data and ideate new ways to improve sell-out Gather market intelligence and provide insights to sales and marketing team to improve sell-out Ensure visual merchandising coverage in the assigned geography Coordination with the sales and category teams to ensure product availability at the shop floor Manage the training & Product Knowledge of Retail Executives through route trainer and Regional Trainers Key Deliverables: • Channel wise Volume growth • Category wise % Share improvement • Visibility Audit scores • RE Productivity • Category Mix drive • VM Coverage

About Zydus Wellness Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero-calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs. With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents. Get to know our organization – Click on the below links 1. Company Website 2. Zydus Corporate Park Position Functional Reporting: Head- Expert Sales & Customer Marketing Administrative Reporting: NA Location: Ahmedabad, ZCP Role Purpose: This role will support to the planning and implementation of Expert Medico Marketing and BTL strategy for the category across regions and channels in line with the company’s overall business strategy. Key Accountabilities/ Responsibilities: 1. Financial: To achieve desired sales growth at Expert Mapped Pharmacies (EMP) in the covered geogrpahy for the assigned brands. Planning and controlling of monthly, quarterly & annual spends 2. Customer: To manage internal customers from different verticals like marketing, finance, Trade marketing, GT- BLT & Expert sales team To develop connect with External customers especially HCPs through various outreach programs like CME/RTM/conference & ensure execution of no of activations as assigned on quarterly basis to ensure Rx MS gain. 3. Process: To create detailing story and train Expert sales team in coordination with marketing and R&D to drive in-clinic effectiveness, deploy effective Visual Aid/ LBL/PEL/Other BTL collaterals to reinforce F2F contacts with KOL/HCP, Ensure timely availability of inputs/ materials at Expert Sales Team across geographies, Design & execute brand campaigns Process payments of all vendors through SAP. 4. People: To execute various training programs for Expert sales team related Medico-Marketing contents of the brand, medical detailing, situation handling etc. Key Deliverables: To achieve secondary sales growth at Expert Mapped Pharmacy (EMP) To achieve desired Rx MS of promoted brands. Data ref- Rx Audit Analysis like IQVIA Designing communication for Expert Team’s Detailing to KOL/HCP Designing monthly Expert activation calendar including BTL strategy for the Expert category Planning and controlling of monthly, quarterly and annual spends for the Expert category Work with Marketing team to Co-create content funnel for brand objectives Create dashboard on various activations, team wise execution, impact on sales at Expert Mapped Pharmacies (EMP), Rx Impact etc. Key Interactions: With different verticals like marketing, finance, Trade marketing team, GT sales team at Branches & Expert sales team. Externally with HCPs, KOLs, agencies & vendors Key Dimensions: Customer relationship building, Business Planning and Sales strategy development, Coaching and mentoring, compliance with regulations Educational Qualifications : Pharmacy or Science graduate and MBA Preferred Age Group: 30-37 Experience (Type & Nature) : At least 8-10 years of overall work experience (at least 3 years in Sales Management/ Pharma Brand Management role at Area/Zone level) Functional Competencies A complete understanding of product science & HCP marketing Strong business acumen KOL connect, Market analysis and trend identification Data integrity and record-keeping Behavioral Competencies : Proactive, result oriented, owns the work, takes initiatives on his own Excellent communication skills – should be able to interact with multiple stakeholders Excellent analytical, problem solving and negotiation skills 1

Role & responsibilities 50% of volume contribution comes from the RE outlets, manage growth, improve display & maximize retail presence by deploying available resources Secondary sales drive, maintain mix, monthly sell outs from key retail outlets to maximize share. Relationship management with trade, distributors & sales teams to align resources for optimum utilization Capability development of field force to ensure better consumer experience across channels. Reviews & hygiene for a large workforce to keep tabs on key input & output areas. Designing and execution of Marketing Communications (BTL) New EBOs identification, store creation & business responsibility to set a new channel. Maintain VM at 2X of RE outlets in order to have better look & feel even in non RE outlets Training & development of DSOs/MT/TP teams through RT’s/BRMM Designing and execution of Retail and Trade Marketing activities Responsible for Media management (Radio, Print, Outdoor) Responsible for ensuring Brand Visibility ( both Inshop and Outshop) Vendor Management related to marketing activities. Accountable for management of Retails Executives in terms of their Hiring, Performance and Incentive Management Identification & creation of the talent pool in order to manage large workforce in a high attrition scenario Preferred skills and experiences Experience of handling large workforce, Trade marketing, Capability development, Agency management, Exposure of working in matrix structure

Lead regional edible oil sales. Manage distributors & retail channels, drive volume growth, implement trade schemes, monitor market trends, guide sales team, and ensure strong market penetration & brand presence.

The Key Areas of Responsibilities are as under: This role is responsible for leading, directing and motivating the regional channel marketers and executives to deploy and execute the agreed go-to-market and pricing strategy to drive sales growth and market share for assigned commercial team. Lead and drive end to end execution, activations, asset maintenance, vendor selection & co-ordination for BTL activities. Understand, develop insights, segment existing customers, and recruit new customers. Develop and execute the Market Activation Plan for new products. Implement marketing activities and promotions to generate demand. Measure performance of the customers, channel and identify optimization opportunities. Support Growth Calls execution and Market Business Review Cycle Develop metrics, track, report and forecast marketing initiatives and activities Enable and engage customers. Drive customer readiness and productivity Drive indirect revenue-producing activities such as through-customer Marketing, for-customer Marketing, lead nurturing. Identifies, develops & maintains relationships with relevant decision makers and influencers in customers organizations and eco system key players Drives cross functional collaboration, strategic focus and organization agility. Builds required capabilities to drive performance. Interested candidates can apply at richa.pandey@stmpl.co.in

Job Title: Trade Marketing Manager Experience: 10 15 years Qualification: MBA in Marketing or related field Location: Coimbatore Job Summary: We are looking for an experienced Trade Marketing Manager to lead our trade marketing initiatives, drive brand visibility, and support sales growth across markets. The ideal candidate will have hands-on experience in trade shows, product launches, and developing effective trade schemes. Key Responsibilities: Plan and execute trade shows , dealer meets, and channel events. Lead new product launch activities in coordination with sales and marketing teams. Develop and manage trade schemes to drive primary and secondary sales. Oversee ATL (Above-the-Line) and BTL (Below-the-Line) marketing campaigns. Collaborate with sales teams to understand market needs and consumer insights. Monitor ROI and performance of trade marketing activities. Work closely with distributors and channel partners to enhance brand presence. Requirements: MBA in Marketing with 10 15 years of experience in trade marketing. Strong understanding of retail and distribution channels. Proven experience in organizing trade events and product launches. Excellent communication, planning, and team leadership skills. Willingness to travel as required.

Location - Nigeria Responsibilities: Develop & execute trade strategies Measure & report results Manage key accounts & relationships Collaborate with sales team on promotions Increase revenue through TMT tactics

The Zonal Marketing Manager is responsible for developing and implementing marketing strategies across a specific geographic zone to drive brand awareness, lead generation, and sales support.

Senior Area Sales Manager - Jharkhand Job Details | Tata Consumer Products Limited Search by Keyword Search by Location Select how often (in days) to receive an alert: Senior Area Sales Manager - Jharkhand Kolkata, WB, IN, 700020 Tata Consumer Products Limited [[Senior Area Sales Manager]] About the Job: Senior Area Sales Manager Jharkhand Reporting To: Regional Sales Manager, East 2 At Tata Consumer Products Ltd, we stand #Forbetter Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities . Here s an exciting one! How does this Job align to our Strategy? At the core of Tata Consumer Products business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability. This job opportunity closely aligns with one of these key strategic pillars, which is driving Strengthen & Accelerate core business and Unlock Synergies. The role involves Strengthening our sales and distribution network, building our brand on ground, engaging channel partners, drive market execution, gain market share. It is in-line with our objective to build a multi category FMCG company. This job is at N-5 level (N corresponds to CEO s level) Direct reports: 5 Matrix Reports : NA Type of Role : People Manager Primary Stakeholders (Optional) : Cluster Head, Regional Sales Manager, Brand Teams, Logistics, Territory Sales Executives What are the Key Deliverables in this role ? Define & execute overall S&D territory plan, capturing market growth opportunities with clear focus on profitability. Lead business planning & forecasting for the assigned territory. Anchor achievement of volume & value targets by Month, QTR & Year. Manage cost for the territory as per plan subsidy, 3P manpower cost, etc. Increase distributor footprint, effectively engage distributor with complete adherence to process compliances. Innovation and Learning Effectively engage & motivate field force (TSE s, TSO s, PDSR s & DSR s) with an objective to achieve ambitious business plans, maximize incentive earning in the team, coach individuals with performance issues, build functional capability and reward & recognize right behaviors. What are the Critical success factors for the Role ? MBA/ Similar degree 8-12 years of relevant work experience Have demonstrated ability to deliver commercial value with strong Sales, Distribution, Trade Marketing & Channel Development skills Team management experience What are the Desirable success factors for the Role ? Experience of working in an organization with mature processes around Sales Automation and Analytics TCPL Growth Mindset and Behaviors We are obsessed about keeping Consumers & Customers first in our hearts that s why we are here ! We are trailblazers in executing with Excellence Together as One Team ! We take Ownership of our business delivering value for our Stakeholders .. no Compromises ! We are Open to Continuously improving Continuously innovating For Better ! About Us: At Tata Consumer, we stand For Better. Tata Consumer Products is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella. Our brands embody our purpose of For Better through the value they deliver to consumers with a focus on innovation, health and wellness, convenience and premiumisation. The Company s portfolio of products includes tea, coffee, water, RTD, salt, pulses, spices, ready-to-cook and ready-to-eat offerings, breakfast cereals, snacks and mini meals. Our key brands include Tata Tea, Tetley, Eight O Clock Coffee, Tata Coffee Grand, Himalayan Natural Mineral Water, Tata Copper+ and Tata Gluco+, Tata Salt, Tata Sampann and Tata Soulfull. In India, Tata Consumer Products has a reach of over 200 million households, giving it an unparalleled ability to leverage the Tata brand in consumer products.

Role & responsibilities 1. Business Development Developing Regional strategies to support business development in the Traditional Trade channels (Retail, WS and SS) Work closely with the RSM/ZSM and HoCM/ CMM TT for planning KPIs for key initiatives and then supporting the Regional rollouts. Support the Region team in Target setting for all Initiatives in coordination with Corp CM team. Developing the communication and rollout of the all the initiatives to the Field team in coordination with the Central CM team. Competition tracking and market intelligence. 2. Driving Execution Excellence Programs: Rural and Urban Work closely with the Central CM team to prepare Region specific plans for all Channel initiatives Ensure all targets are aligned and deployed to the Area teams. Support the Region Leadership in developing the Region specific communications for deployment of Channel initiatives. Track data and manage database for evaluation. Suggest improvements and course correction actions based on evaluations. 3. Driving Efficiency Excellence : ECO, MSL , KPI tracking, GTM Deep dive into specific areas for driving efficiencies for business development. Tracking data, Analyzing and Reporting the execution levels and suggesting actions for improvement. Reviewing with the same with the Region and Area Teams. Working closely with the Corp CM team to support in the deployment and tracking of the GTM initiatives in the Areas. 4. Capability Building Initiatives Support the Region leadership and Corp team in the rollout of all capability building initiatives Track for progress and develop smart analytics to quantify gains. For eg. Passion. 4. Communication, Tracking and Reporting Develop and roll out communication for the all the initiatives to the Field team. Anchor the Comm Letter for the region. Develop the regional flavour to make the central comm letter meaningful and relevant for the Areas. Support in the cascade for smooth and effective execution of all initiatives. 5. POS Materials Management Drive the execution of POS material by format, channel, both for temporary and permanent Ensure correct quality, quantity and distribution of POS materials Receive feedback from the field on POS materials and feed the inputs to central CM team to adapt materials in accordance with field requirements. Preferred candidate profile MBA from a premier Institute with experience in FMCG industry. Should have successfully completed Field Sales role and specifically as a ASM in the last role. Must have a good understanding of FMCG Sales, GTM and DB management.

You are a motivated individual with a strong background in finance and accounting. Your expertise in Cash Application, SAP, Microsoft Office tools, combined with your analytical and problem-solving skills, make you a valuable asset to our team. You thrive in a fast-paced environment, managing multiple tasks simultaneously and influencing decisions with your assertive communication. Your ability to establish effective working relationships and drive continuous improvement projects sets you apart. You also Have degree in Finance and Accounting Have at least one year in similar positions- Accounting Receivable- collections Can maintain a work schedule of 9-hour shifts which includes late night shifts. Have expertise in SAP and Microsoft Office tools, Trade Marketing, Logistics, Pricing, Data Entries. Have Solid understanding of accounting receivable and relevant collection processes. Strong verbal and written communication skills. Ability to prioritize and drive multiple tasks simultaneously. Analytical, proactive, attention to detail, problem-solving skills, assertive communication, adaptability to change, excellent interpersonal relationships, and teamwork. Continuous process improvement mindset.