283 Trade Marketing Jobs - Page 12

What is this role about: The Head of Retail Channel Management will be responsible for driving strategic direction, execution excellence, and revenue growth through India's retail channel. This leader will oversee a team of Account Managers and own the transition from a traditional supply-led approach to a modern, demand-led model across retail accounts. The role requires deep retail expertise, strong commercial acumen, and a proven ability to lead high-performing teams in a dynamic environment. Success will be measured through sales growth, improved product sell-through, stronger retail relationships, and execution of key retail activation programs and schemes. Attributes: Customer-Centric & Commercially Driven You have a strong understanding of your retail partners, their challenges, their opportunities, and what drives their business. You create demand-led strategies that generate value for both the customer and the company, ensuring genuine products are always visible and available at the point of sale. Strategic Leadership & Vision You think long-term while acting decisively in the short term. You translate market intelligence and sales data into clear strategies that scale across geographies. Youre a champion of innovation and continuous improvement in retail execution. Data-Led Execution & Performance Management You rely on data to guide your decisions. Sell-through trends, field insights, and performance metrics help you drive results and adjust plans as needed. You set clear KPIs and hold yourself and your team accountable for delivering strong outcomes. Agility in a Dynamic Retail Landscape You’re adaptable and proactive in a constantly evolving market. Whether it’s responding to changes in consumer behavior, navigating competitive pressure, or leading transformation, you stay ahead of the curve and guide your team through change with confidence. Ownership & Execution Excellence You take full ownership of your deliverables and outcomes. You move with urgency, prioritize what matters most, and execute with precision. You lead by example and instill a culture of accountability, focus, and high performance within your team. What you will be doing: 1. Retail Channel Strategy & Leadership Define and execute the Pan India retail channel strategy aligned with business goals and category priorities. Lead and mentor a team of Account Managers across regions, ensuring high engagement, performance, and development. Strengthen the company’s position at retail by ensuring consistent availability, visibility, and preference for genuine products. Collaborate with marketing, editorial, and distribution teams to align retail efforts with new releases and promotional campaigns. Track and report sell-in and sell-through performance; proactively identify gaps and take corrective actions. 2. Sales Growth & Performance Management Own national sales targets (volume & value) across all retail channels and key accounts. Develop scalable, data-driven account strategies to drive sell-in and sell-through. Oversee regional execution of promotions, loyalty initiatives, and partner activations to maximize ROI. Analyze sell-through data and market trends to drive inventory planning and product placement. 3. Demand-Led Sales Transformation Champion the shift from supply-push to demand-led retail engagement using market data and sell-through analytics. Institutionalize retail planning processes that integrate customer insights, inventory trends, and real-time POS data. Work closely with key teams to improve product selection, display and in-store signage to maximize product visibility and promotions in retail stores. Oversee national rollout and optimization of the retailer activation and incentive programs to ensure these programs drive loyalty, performance, and ROI and creates retail demand for McGraw Hill products. Organize and execute in-store events, author visits, and book launches to elevate brand experience and drive foot traffic. Ensure training, compliance, and communication to frontline staff and partners on program mechanics and benefits. 4. Cross-Functional & Partner Collaboration Align closely with Supply Chain, Customer Service, Demand Generation, Product, and finance teams to ensure smooth execution across touchpoints. Serve as the voice of retail partners to internal teams to shape future offerings, product planning, and go-to-market strategies. Establish feedback loops to capture market insights, competition moves, and channel risks such as counterfeit threats. What you need to be considered: At least 10–12 years of meaningful experience in building and managing retail channels and driving retail sales, with at least 3-5 years’ experience in a sales leadership role at national/ regional/ zonal level managing a team of account managers. Proven track record in channel management and/or trade marketing with history of successfully creating demand at retail and driving demand-led growth, preferably in FMCG, consumer goods, or publishing sectors. Demonstrated success in leading sales transformation initiatives and improving sell-through. Strong commercial acumen, with an understanding of channel behavior, sales metrics, retail promotion and merchandising strategies. Solid understanding of retail channel dynamics and experience with loyalty/incentive schemes. Good analytical and problem-solving skills. Good team-handling, stakeholder management and communication skills. The ideal person for this role is a graduate in any discipline from a reputed academic institution in India/ globally. An MBA or other relevant higher qualifications will be added advantage.

We're Hiring! Join Our Inclusive Team - Diverse Candidates Encouraged to Apply KEY RESPONSIBILITIES - 1. Delivering business/market share in collaboration with local Sales teams for the year/quarter/month. 2. Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing. 3. Responsible for general trade, modern trade, CPC, CSD, institutions business. 4. Drive urban strategy in metros in terms of incremental growth / incremental range building / better sales metrics. 5. Deploy the execution of BTL activations like in shop branding, POSMs, Indoor & outdoor visibility for Key Metro stores, drive ROI of the same. 6. Design trade marketing trade schemes / promotions for all BU to gain market shares/ share in trade with positive ROIs, drive metro-based micromarketing opportunities. 7. Tracking the numeric & weighted distribution. Check effectiveness of sales force (DSOs & TSMs) and guide them in ensuring implementation, roll out programs to gain weighted distribution / counter shelf via right programs in metros. 8. Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs. 9. Faster & more accurate decision making for bigger metro stores. 10. Devise & execute appropriate promotions for alternate channels like modern trade / CSD /CPC in metros. 11. Track competition activities in the store and counter the same using innovative cost-effective strategies, mount share gain strategies / Local activations / promoter strategies to gain counter share. 12. Initiate local level BTL elements / activities / programs / engagements as per market needs. 13. Managing the ISP / RPL outlets, drive promoter incentive structures, drive Tertiary business. 14. Drive salesmen capability end to end, drive DSO rewards and recognition programs. EDUCATIONAL QUALIFICATIONS:- Graduation (any) + MBA/PGDM (any) WORK EXPERIENCE :- 4+ years post qualification work experience in distribution/ trade or channel marketing. Industry preference FMCG/FMCD/CE. Extensive travel across the geography.

Position - National Role / Head of Painting Services - Loyalty Programs / Influencer Marketing We are looking for an experienced Preferably 10+ Years of successful marketing & sales related working experiences on managing Contractors and end consumers. Purpose of Job To ensure the Design, development, competitiveness and implementation of the existing loyalty program, Keeping the Loyalty program competitive with the market offerings Taking the lead on long-term activities to ensure that the influencers' core drivers are addressed. Major Areas of Responsibilities: Loyalty: Strategic Planning and Program Design: Customer Acquisition and Engagement: Program Management and Optimization: Lead for driving the secondary volume / value growth in the business leading to primary growth. Work on process and structures to drive secondary field force productivity and effectiveness. To ensure the Design, development, competitiveness and implementation of the influencer loyalty program Pianter Services: Drive the the service by driving the secondary team and engaging the end consumer by providing best in class customer experience Influencer Management Cultivate and maintain strategic relationships with key clients such as architects and interior designers to secure long-term loyalty and reduce competitive risks. Drive the achievement of overall monthly business generation targets across all TMOs & Influencer Managers, ensuring alignment with company objectives. Develop, implement, and continuously improve training programs for TMOs & Influencer Managers to enhance their product knowledge, skills, and stakeholder management capabilities. Education- MBA from good B College Preffered Industry: Tile , Sanitary, Adhesive, Electrical, Construction Chemicals, Paint, lubricants etc. Contact : 9873890191

Strong knowledge of Traditional Marketing Channels, Event Planning & Branding Communication, leadership & team collaboration skills Experience with Retail Chains & Consumer Brands Increase in Footfall & In-Store Conversion jobs@manunited.co.in

Job Objective: Mass offline team focuses on driving acceptance at offline merchants across urban and rural markets across the country. The Marketing Lead is responsible for building a strong merchant base and ensuring a strong relationship with them. The role will require keen observation of merchant and customer behaviour, along with available performance data to modify and evolve regional plans and suggest product / process innovations for better service of customer needs. The incumbent will therefore be responsible for setting up team to drive acquisition and quality targets in an efficient manner. Reporting Matrix: The role will report to Marketing Head Offline Business and will be based out of Bangalore Responsibilities: • Driving Retail Visibility - executing through Regional Marketing Managers (RMM) • Monthly/ Quarterly planning of material - Collateral planning and Planogram formulation • Innovation in Visibility Elements for Mass • Branding/marketing for market share - conceptualizing scale projects like Photo QR, Soundbox Deployment, etc • Regional deployment audit to improve quality of servicing in the field • Identifying regional problems and taking initiatives to solve them with RMMs • Designing of National collaterals to improve TOMA and preference of in the merchant community • Improving Business app engagement Increase #merchants using Business app Drive awareness and adoption of Business app features • Driving various product led interventions to simplify and automate way of working resulting in increased efficiency • Coordination with various external stakeholders (Ex: printing partners, delivery partners, agencies) to ensure SLAs are adhered • Brand Presence / Awareness events (Offline) - Mall Activations /Canter /Marathons /Enclaves /OOH Planning for national campaigns, etc.

Job Role & Responsibilities: • Building new avenues of business in tactical sales, sampling and retail activations • Prospecting and maintaining database of prospective leads to create business opportunities. • Meeting prospective clients and pitching according to their needs and requirements. • Coordinating for execution and delivery team to ensure delivery expectations are as per client needs. • Share information on effective practices, competition analysis business opportunity and needs. • Maintain good rapport with clients to mine new business from the existing clients. Required Skills: 1. Masters degree in Sales & Marketing. 2. Hands-on experience in Trade Marketing & Tactical Business. 3. Able to work independently with or without team. 4. Good initiative and proactive approach.

Company Description Heritage Foods Ltd. is one of India's largest and reputable FMCG companies, founded in 1992 by Mr. Nara Chandrababu Naidu. The company has two divisions - Dairy and Renewable Energy, under its flagship Company Heritage Foods Limited. Heritage's milk and milk products have a market presence in multiple states across PAN India. Role Description This is a full-time on-site role for a Regional Trade Marketing Executive located in Bangalore, Mumbai,Chennai. The Regional Trade Marketing Executive will be responsible for Execute trade marketing strategies to boost brand visibility, drive sales, and enhance retailer engagement. This role involves understanding regional market trends, implementing trade programs, and working with sales and marketing teams to support business growth. market planning, utilizing analytical skills, Sales Promotions, and implementing sales & marketing initiatives on a regional level. Key Result Areas Trade Marketing Strategy Execution Implement and drive regional trade marketing plans effectively to support business growth. Sales Growth Contribution Enhance product visibility and drive promotions to achieve targeted sales growth. Retailer & Distributor Engagement – Strengthen relationships with trade partners to improve brand presence and trade participation. Merchandising & POSM Deployment – Ensure proper placement and utilization of POS materials to maximize impact. Market Analysis & Competitive Insights – Monitor market trends, competitor activities, and consumer preferences to refine strategies. Budget Utilization & ROI – Optimize trade marketing spend and assess the return on investment for promotional activities. Cross-functional Collaboration – Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals. Compliance & Process Adherence – Ensure all trade marketing activities adhere to company policies and regulatory guidelines. Qualifications 3-6 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry. MBA or PGDM in Marketing 28-35 years Old Proficiency in Microsoft Office (Excel, PowerPoint, Word) Willingness to travel frequently within the assigned region. Interested Candidate share there CV's to suryavamsikrishna.k@heritagefoods.in Industry

Company Description Heritage Foods Ltd. is one of India's largest and reputable FMCG companies, founded in 1992 by Mr. Nara Chandrababu Naidu. The company has two divisions - Dairy and Renewable Energy, under its flagship Company Heritage Foods Limited. Heritage's milk and milk products have a market presence in multiple states across PAN India. Role Description This is a full-time on-site role for a Regional Trade Marketing Executive located in Bangalore, Mumbai,Chennai. The Regional Trade Marketing Executive will be responsible for Execute trade marketing strategies to boost brand visibility, drive sales, and enhance retailer engagement. This role involves understanding regional market trends, implementing trade programs, and working with sales and marketing teams to support business growth. market planning, utilizing analytical skills, Sales Promotions, and implementing sales & marketing initiatives on a regional level. Key Result Areas Trade Marketing Strategy Execution Implement and drive regional trade marketing plans effectively to support business growth. Sales Growth Contribution Enhance product visibility and drive promotions to achieve targeted sales growth. Retailer & Distributor Engagement – Strengthen relationships with trade partners to improve brand presence and trade participation. Merchandising & POSM Deployment – Ensure proper placement and utilization of POS materials to maximize impact. Market Analysis & Competitive Insights – Monitor market trends, competitor activities, and consumer preferences to refine strategies. Budget Utilization & ROI – Optimize trade marketing spend and assess the return on investment for promotional activities. Cross-functional Collaboration – Work closely with sales, marketing, and distribution teams to align trade initiatives with business goals. Compliance & Process Adherence – Ensure all trade marketing activities adhere to company policies and regulatory guidelines. Qualifications 3-6 years of experience in trade marketing, sales, or retail marketing, preferably in the FMCG or dairy industry. MBA or PGDM in Marketing 28-35 years Old Proficiency in Microsoft Office (Excel, PowerPoint, Word) Willingness to travel frequently within the assigned region. Interested Candidate share there CV's to suryavamsikrishna.k@heritagefoods.in Industry