Team Lead Performance Marketing

Team Lead Performance Marketing Job description

Role Purpose

We are hiring a Team Lead – Performance Marketing to own strategy and performance delivery for our US Pod. You will lead full-funnel, omnichannel media for US-based clients, acting as both a strategic partner and a hands-on performance lead.

This is a senior, technically strong role: you are expected to go deep into accounts, solve complex performance and tracking problems, prevent overspend or wastage, and bring proactive ideas that move business KPIs, not just channel metrics. You will work closely with agencies and brands in B2B, SaaS, B2C, D2C, and eCommerce, and lead a remote team based in India.

Channels : Search Marketing, Social Media, Display, UGC, Retargeting, Shopping, Video, and other relevant paid media channels.

Platforms : Google Ads, Meta Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, Google Shopping Ads, Bing Ads, UGC Ads, content networks, and other relevant ads platforms.

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Shift Timing : US Shift 6pm to 3am / 4pm to 1am

Remote : Work From Home

Key Responsibilities

1. Strategic Planning & Leadership

● Develop and own full-funnel omnichannel media strategies aligned to client business goals, not just media KPIs.

● Translate merchandising, category, and seasonal priorities into sharp, outcome-focused media plans.

● Continuously adjust strategies based on real-time performance, competition, and market signals.

● Lead strategic input for new business pitches and key planning cycles across B2B, SaaS, D2C, and eCommerce.

● Mentor and lead a performance team (US Pod) – setting standards for planning, QA, optimisation, and documentation.

2. Campaign & Performance Operations (Hands-on Technical Ownership)

● Own end-to-end campaign execution: account structure, naming conventions, audience strategy, bid strategies, budgets, and pacing across Google, Meta, TikTok, LinkedIn, Bing, etc.

● Set up and validate tracking and tagging: GTM, GA4, pixels, conversion APIs, offline conversions, enhanced conversions, and UTM frameworks.

● Build and enforce strong QA processes to minimise errors in launches, tagging, budgets, and targeting.

● Troubleshoot delivery, attribution, or measurement issues in partnership with ad ops, analytics, and platform reps.

● Use scripts, rules, automated alerts, and platform automations to:

○ Prevent overspend and underspend

○ Catch tracking breaksearly

○ Maintain pacing and efficiency against targets

● Standardise and continuously improve operating playbooks, checklists, and escalation paths.

3. Escalation & Deep-Dive Ownership

● Act as the escalation point for “red” accounts and critical performance issues within theUS Pod.

● Lead rapid deep dives into underperforming accounts, build clear root-cause analyses, and define concrete recovery plans.

● Run “war rooms” when needed: tighter monitoring, daily (or more frequent) check-ins, and rapid testing/iterations.

● Communicate clearly with internal and client stakeholders on what is happening, why, and what will be done by when.

4. eCommerce & Platform Expertise

● Use a strong understanding of eCommerce performance levers: ROAS, CPA, AOV, LTV, repeat purchase, product/category economics.

● Plan and optimise Shopping and catalog-based campaigns: Google Shopping, Performance Max, Dynamic Product Ads (Meta/TikTok), and other feed-base

d formats.

● Work with product feeds, feed management tools, and first-party data (CRM audiences, CAPI) to improve relevance and profitability.

● Align campaigns with inventory, pricing, promotions, drop calendars, and fashion/eCom seasonality.

5. Financial Oversight & Process Management

● Manage medium to large multi-channel budgets with tight control on pacing, caps, and realloc

ation logic.

● Build spend and performance forecasts, including scenario planning by channel, funnel stage, and category.

● Ensure alignment between campaign delivery, reporting numbers, and financial records; resolve discrepancies quickly.

● Partner with finance to define clear rules for spend recognition, monthly closures, and variance explanations.

6. Cross-Functional Collaboration

● Collaborate with tracking/analytics, SEO/SEM, creative, CRO, and client success teams to build integrated plans and test roadmaps.

● Coordinate performance reviews, planning sessions, and real-time optimisations with structured agendas and follow-ups.

● Raise and track dependencies (landing page fixes, tag implementation, feed fixes, creative variants) and ensure closure.

● Work with analytics teams to define experiments (A/B tests, geo tests, incrementality), measure impact, and feed learning into future cycles.

7. Client Communication & Reporting

● Present strategies, performance reviews, and post-campaign analyses to senior client stakeholders in the US time zones.

● Run Quarterly Business Reviews (QBRs) that connect channel performance to broader revenue, margin, and customer growth metrics.

● Build or oversee build of clean, insight-driven dashboards – moving beyond screenshots to clear stories, trade-offs,and next steps.

● Set expectations proactively with clients on ramp-up, testing phases, and realistic outcomes.

Qualifications & Experience

● 6–10 years of experience in performance media planning and execution, preferably within

digital agencies.

● Strong preference for candidates with experience at leading top digital marketing agencies serving US,UK & AUS -based clients.

● Proven track record managing performance campaigns across Google Ads, Meta, TikTok, and other social/search platforms at meaningful scale.

● Deep hands-on experience with:

○ GA4, GTM, pixels, and conversion APIs

○ Shopping/PMax, feed management, and dynamic remarketing

○ Audience segmentation and remarketing strategies across the funnel

● Strong understanding of fashion eCommerce and/or multi-category eCommerce

funnels is a plus.

● Demonstrated experience leading remote teams and managing across time zones.

● High attention to detail, especially around budgets, tracking, QA,and documentation.

● Strong communication skills: able to simplify complex media and data narratives for clients and non-technical stakeholders.

● Comfortable independently managing multiple accounts and workstreams in a performance-driven environment.

Success Metrics

● Consistent achievement or outperformance of ROAS, CPA, revenue, and profitability targets across the US Pod.

● Minimal campaign errors, tracking breaks, or budget/pacing issues; clear guardrails in place to

prevent overspend.

● Fast turnaround and resolution quality on escalations, with visible recovery in performance trends.

● Strong cross-functional alignment and predictable delivery on dependencies (tracking, feeds, landingpages, creatives).

● High client satisfaction, retention, and expansion across US accounts.

A high-performing team that operates with clear processes, strong documentation, and shared best practices

Must have 6+ years of experience in performance media planning and execution at leading top digital marketing agencies serving US,UK & AUS -based clients. Industry : B2B, SaaS, B2C,D2C, and eCommerce.

Channels : Search Marketing, Social Media, Display, UGC, Retargeting, Shopping, Video, and other relevant paid media channels.

Platforms : Google Ads, Meta Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, Google Shopping Ads, Bing Ads, UGC Ads, content networks.