Team Lead Performance Marketing

Experience

Salary

Shift

Opportunity Type

Placement Type

(*Note: This is a requirement for Uplers)What do you need for this opportunityMust have skills required:Meta Ads, Google AdsUplers is Looking for:

Role Purpose:

Shift Timing : US Shift 6pm to 3am / 4pm to 1am

Remote : Work From Home

Key Responsibilities

• Strategic Planning & Leadership
• Develop and own full-funnel omnichannel media strategies aligned to client business goals, not just media KPIs.
• Translate merchandising, category, and seasonal priorities into sharp, outcome-focused media plans.
• Continuously adjust strategies based on real-time performance, competition, and market signals.
• Lead strategic input for new business pitches and key planning cycles across B2B, SaaS, D2C, and eCommerce.
• Mentor and lead a performance team (US Pod) setting standards for planning, QA, optimisation, and documentation.
• Campaign & Performance Operations (Hands-on Technical Ownership)
• Own end-to-end campaign execution: account structure, naming conventions, audience strategy, bid strategies, budgets, and pacing across Google, Meta, TikTok, LinkedIn, Bing, etc.
• Set up and validate tracking and tagging: GTM, GA4, pixels, conversion APIs, offline conversions, enhanced conversions, and UTM frameworks.
• Build and enforce strong QA processes to minimise errors in launches, tagging, budgets, and targeting.
• Troubleshoot delivery, attribution, or measurement issues in partnership with ad ops, analytics, and platform reps.
• Use scripts, rules, automated alerts, and platform automations to: