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1.0 - 4.0 years
1 - 2 Lacs
mohali
Work from Office
SEO Space Castle is looking for PPC Executive to join our dynamic team and embark on a rewarding career journey Develop and implement PPC campaigns on Google Ads, Bing Ads, and other platforms Conduct keyword research and analysis to identify high-value keywords for targeting Create ad copy and visual assets for use in campaigns Monitor campaign performance and optimize campaigns to improve click-through rates (CTR), cost-per-click (CPC), and conversion rates Analyze campaign data and generate reports to measure and communicate campaign effectiveness Collaborate with marketing and sales teams to align PPC campaigns with broader marketing and sales strategies Strong analytical and data-driven mindset, with experience using analytics tools such as Google Analytics and Google Tag Manager Excellent written and verbal communication skills, with the ability to develop effective ad copy and communicate campaign performance to stakeholders
Posted 1 day ago
2.0 - 3.0 years
3 - 5 Lacs
noida
Work from Office
Role & responsibilities: Plan, launch, and optimize paid campaigns on Meta, Google Ads, and LinkedIn. Manage and improve CPL, CTR, ROAS, and lead-to-enrollment metrics. Conduct audience research, competitor analysis, and A/B testing. Build and manage webinar, demo, and call-booking funnels. Ensure seamless lead flow across ads, CRM, email, and WhatsApp. Collaborate with design/content teams for creatives and landing pages. Set up automation and integrations using tools like Zapier and Pabbly. Manage email automation via ConvertKit, ActiveCampaign, etc. Run WhatsApp automation through AiSensy, WATI, and similar tools. Track, analyze, and report performance with GA, GTM, and dashboards. Optimize campaigns, funnels, and automation flows for better results. Ensure accurate setup of tracking pixels, events, and conversions. Run campaigns for both client and in-house agency growth. Stay updated with PPC and funnel marketing trends in EdTech. Preferred candidate profile: 23 years of hands-on experience in Meta Ads, Google Ads, LinkedIn Ads. Strong understanding of funnels (webinar/demo/call booking). Experience with Zapier/Pabbly integrations. Proficiency in email marketing tools (ConvertKit, ActiveCampaign, Mailchimp, etc.). Hands-on with WhatsApp automation tools (AiSensy, WATI, etc.). Strong analytical skills and ability to optimize CPL, CTR, ROAS. Experience in EdTech campaigns is a big plus.
Posted 1 day ago
1.0 - 2.0 years
1 - 4 Lacs
patna
Work from Office
PPC executives play a key role in paid campaign management and setup. They have to work on various components of PPC campaigns, likewise monitoring performance and managing budget for various Ad campaigns. What We're Looking For 01. Bachelor degree (preferred- B.Tech/BCA/ BSc IT) 02. Must be aware with online advertising platforms such as AdWords, Bing Ads etc. 03. Effective communication skills 04. Creative, logical, analytical, enthusiastic, passionate for digital marketing
Posted 1 day ago
4.0 - 6.0 years
9 - 10 Lacs
pune
Hybrid
Media Effectiveness Senior Analyst Job Description: A highly qualified analytics professional with experience optimizing multiple digital marketing channels as well as leading projects to greatness. The Digital Media Analytics Senior Analyst is focused on supporting our Digital Media business (Search, Display, Social, Email) within the Performance Media Analytics group. The position will be providing analytic direction to strategic clients in improving their digital marketing programs. The Senior Analyst will serve as a primary point of contact between many of our clients and stakeholders around managing and enhancing our clients digital analytics and measurement. They will also be part of a growing multifaceted digital analytics team that develops advanced analytic solutions for top companies across industries. Key Responsibilities: Engage directly with the client to understand marketing objectives. Design, develop, and maintain interactive Tableau dashboards and reports based on business requirements. Collaborate with cross-functional teams to understand data needs, KPIs, and reporting objectives. Interpret large datasets and communicate key insights through storytelling and visual analytics. Optimize data visualizations and dashboard performance. Work closely with Data Engineering and ETL teams to ensure reliable data pipelines. Develop custom performance reporting and analyses across multiple channels (Search, Display, Social, Email etc) Architect solutions & provide recommendations that drive results on client campaigns & objectives Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation. Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement Manage the day to day core insights/trends of our digital marketing programs to help guide optimization efforts Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines Qualifications: 3 - 5 years of industry experience required. Strong proficiency in Tableau Desktop and Tableau Server. Expertise in building advanced dashboards, custom calculations, level of detail (LOD) expressions, and parameter actions. Solid SQL skills for data extraction, transformation, and validation. Experience working with large datasets from diverse data sources (databases, cloud, spreadsheets, APIs, etc.). Familiarity with data modeling concepts and BI best practices.Bachelors or Masters degree in Mathematics, Statistics, Economics, Finance, or Engineering required Strong experience with SQL and Python required Demonstrated proficiency in multiple digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) required Media Platforms and 3rd Party Tools experience (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.) useful Strong experience in Web Analytics tools (Omniture, WebTrends, Google Analytics, AdWords, AdCenter, DoubleClick, MediaMath, Exact Target, etc.) preferred Understanding of relational databases and familiarity with data processing Excellent written and oral presentation skills. Strong problem solving and consulting skills. Note: Candidates should be from Media industry. Notice Period: Immediate - 15 Days Interested candidates with relevant experience please share resume @ kapil.sharma@weareams.com
Posted 2 days ago
3.0 - 7.0 years
0 Lacs
kerala
On-site
As a PPC Specialist at our leading digital agency based in Dubai, you will play a crucial role in developing and executing PPC strategies for various advertising platforms. Your main responsibilities will include: - Developing and executing PPC strategies for Google Ads, Bing Ads, and other advertising platforms. - Conducting keyword research and analysis to identify high-value opportunities. - Creating and optimizing ad copy and landing pages for maximum relevance and performance. - Monitoring and adjusting campaign budgets, bids, and targeting to achieve KPIs. - Performing A/B testing and analyzing performance data to optimize campaigns. - Generating regular reports on campaign performance, providing insights and recommendations. - Staying updated with industry trends and best practices in PPC advertising. - Collaborating with the marketing team to align PPC campaigns with overall marketing goals. To be successful in this role, you should meet the following requirements: - Proven experience as a PPC Specialist or similar role, managing PPC campaigns. - Proficiency in Google Ads, Bing Ads, and other PPC platforms. - Strong analytical skills with the ability to interpret complex data sets. - Experience with A/B testing and conversion rate optimization (CRO) techniques. - Excellent written and verbal communication skills. - Certification in Google Ads or other relevant certifications (preferred). - Familiarity with SEO and its impact on PPC campaigns. - Bachelors degree in Marketing, Advertising, or a related field (preferred).,
Posted 3 days ago
2.0 - 6.0 years
0 Lacs
delhi
On-site
As a PPC Campaign Manager, you will be responsible for managing PPC campaigns on Google Ads, Bing Ads, and various social media platforms. Your role will involve conducting keyword research, bid management, ad copy creation, and A/B testing to optimize campaign performance. You will need to possess strong analytical skills to interpret campaign data and performance metrics effectively. Your excellent communication and teamwork skills will be essential in collaborating with other team members. Key Responsibilities: - Manage PPC campaigns on Google Ads, Bing Ads, and social media platforms - Conduct keyword research and bid management - Create and test ad copies for optimization - Analyze campaign data and performance metrics - Collaborate effectively with team members Qualifications: - Proficiency in managing PPC campaigns on Google Ads, Bing Ads, and social media platforms - Strong skills in keyword research and bid management - Experience in ad copy creation and A/B testing - Analytical skills to interpret campaign data and performance metrics - Excellent communication and teamwork skills - Proficiency in using PPC management tools and analytics platforms - Bachelor's degree in Marketing, Business, or a related field - Experience in the travel industry is a plus,
Posted 3 days ago
0.0 - 3.0 years
0 Lacs
hyderabad, telangana
On-site
In this role at Agoda, you will be a part of the Performance Marketing Team, a world leader in online marketing. This team is highly data-driven and focuses on developing marketing programs to enhance the lifetime value of Agoda customers through measurable programs and channels. As a member of this team, you will have the opportunity to work with the best analysts, marketing strategists, and data scientists in the world. The team values creativity, technology, and a culture of experimentation, providing you with a great learning environment to grow and excel. **Key Responsibilities:** - Experiment with text ads, bidding, and campaign structures on various search engines such as Google, Bing, Baidu, Naver, and others - Test, analyze, and optimize campaigns on social media platforms like Facebook, Twitter, Instagram, and more - Analyze data from experiments, develop optimization models, and create dashboards for account managers **Qualifications Required:** - Bachelor's Degree or higher in a quantitative subject from a top university (computer science, mathematics, economics, engineering, statistics, or science) - Fresh graduates are welcome (0-1 years of experience) - Fluent in English communication - Basic business acumen - Proficient in statistics and Excel - Exposure to data tools like SAS, R, SPSS, Python, VBA, SQL, Tableau - Familiarity with A/B testing concepts - Ability to work under close supervision and support projects with guidance **Additional Details:** Agoda is an online travel booking platform that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, along with flights, activities, and more. The company, based in Asia and part of Booking Holdings, boasts a diverse team of 7,100+ employees from 95+ nationalities in 27 markets. Agoda fosters a work environment rich in diversity, creativity, and collaboration, and believes in bridging the world through travel. As an Equal Opportunity Employer, Agoda values diversity and inclusion in its workforce. Your application will be kept on file for future consideration, and you can always request to have your details removed. For more information, please refer to Agoda's privacy policy.,
Posted 4 days ago
3.0 - 8.0 years
5 - 15 Lacs
pune
Work from Office
Hiring for Role- Paid Search Analyst/ Account Manager Experience- 3+ yrs Skills- google ads, bing ads, meta ads Location- Pune(F2F interview) Email to- shreya.gupta@aptita.com
Posted 4 days ago
3.0 - 5.0 years
3 - 6 Lacs
noida
Work from Office
Responsibilities : - End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results) - Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics - Drive campaign optimizations via experiments & new initiatives - A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more - Campaign Analytics - Measure and report performances of all marketing campaigns against goals - Research and analyze competitor advertising strategy and tactics - Collaborate with internal teams to create landing pages and optimize the user experiences - Optimize the ad copy, landing pages for better results - Analyse creative performance - Budget management - Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests.
Posted 4 days ago
5.0 - 10.0 years
3 - 5 Lacs
nashik, maharashtra, india
On-site
Description We are seeking an experienced PPC Specialist to join our dynamic marketing team in India. The ideal candidate will have a proven track record of managing successful PPC campaigns and will be responsible for driving targeted traffic and maximizing ROI through effective paid search strategies. Responsibilities Develop and manage PPC campaigns across various platforms including Google Ads, Bing Ads, and social media channels. Conduct keyword research and analysis to identify opportunities for new campaigns and improve existing ones. Monitor and analyze campaign performance metrics to optimize ad spend and achieve maximum ROI. Create compelling ad copy and landing pages to improve conversion rates. Stay updated with industry trends and best practices to ensure campaigns remain competitive. Collaborate with the marketing team to align PPC strategies with overall marketing goals. Skills and Qualifications 5-10 years of experience in managing PPC campaigns across various platforms. Proficient in Google Ads, Bing Ads, and social media advertising. Strong analytical skills with experience in using tools such as Google Analytics, SEMrush, or similar. Excellent understanding of keyword research and bid management strategies. Ability to write persuasive ad copy and create effective landing pages. Familiarity with A/B testing methodologies and conversion rate optimization strategies. Strong communication skills and ability to work collaboratively in a team environment.
Posted 4 days ago
2.0 - 4.0 years
4 - 6 Lacs
gurugram
Work from Office
Manage and optimize Google Ads and Bing Ads campaigns (Search, Display, YouTube, Discovery, Shopping, Performance Max) with a Monthly budget of $50000
Posted 5 days ago
4.0 - 5.0 years
6 - 8 Lacs
pune
Work from Office
Job Description: RankUno is looking for a Senior Paid Search Marketing Analyst responsible for all Search Engine Marketing activities for the companys clients, including paid search campaigns (Pay per click marketing) on Google Adwords, Yahoo, MSN, and other engines. He/she will seek to maximize ROI for the clients pay-per-click investments while helping drive overall growth. Responsibilities: Create and manage Paid campaigns across search, Display, and Social networks, including Google, Bing, and Facebook Develop lists of potential keywords/phrases by understanding the marketplace, using keyword research tools like Google Keywords Planner, etc Creating ads and A/B testing ad copies to optimize the performance of the campaign Expand campaigns and increase effectiveness by continually monitoring, testing, and updating keywords, ad placements, and targeting as necessary Providing detailed analysis and preparing weekly, bi-weekly and monthly reports with qualitative insights, recommendations, and scope of improvement Hands-on experience with tools like Google Analytics, SEM Rush, and Spy Fu will be an added advantage He/She will: Bachelors degree in Business, Marketing, Advertising, Or Communications 4-6 years minimum experience in managing high volume Pay-per-click B2B accounts in an agency or corporate B2B setting Extensive knowledge of Tier-1 PPC Search Engine platforms (Adwords, Overture, MSN), paid search, bidding & keyword management, tracking tools, etc Google Adwords Qualified Professional & Yahoo Sponsored Search Ambassador designations (not required, but a major plus) Ability to meet marketing initiatives under strict deadlines, work well under pressure, and handle multiple projects simultaneously Solid analytical skills in regards to ROI optimization Excellent interpersonal skills Excellent written and oral English communication and presentation skills
Posted 5 days ago
2.0 - 6.0 years
0 Lacs
delhi
On-site
You will be responsible for managing PPC campaigns on Google Ads, Bing Ads, and social media platforms. This includes conducting keyword research, bid management, ad copy creation, and A/B testing. Your role will also involve interpreting campaign data and performance metrics to optimize campaign performance. Strong analytical skills will be essential for this role. Additionally, effective communication and teamwork skills will be necessary to collaborate with other team members. Proficiency in using PPC management tools and analytics platforms is required. A Bachelor's degree in Marketing, Business, or a related field is essential for this position. Experience in the travel industry would be considered a plus. - Proficiency in managing PPC campaigns on Google Ads, Bing Ads, and social media platforms - Strong skills in keyword research and bid management - Experience in ad copy creation and A/B testing - Analytical skills to interpret campaign data and performance metrics - Excellent communication and teamwork skills - Proficiency in using PPC management tools and analytics platforms - Bachelor's degree in Marketing, Business, or a related field - Experience in the travel industry is a plus,
Posted 5 days ago
2.0 - 4.0 years
8 - 18 Lacs
pune
Remote
Analyze client needs, track metrics, identify trends, and suggest data solutions. Perform modeling (LTV, segmentation, forecasting). Bridge business and tech teams, translate goals into specs, and support decisions with actionable insights. Required Candidate profile Experienced in data analytics and e-commerce. Strong knowledge of business metrics, CRM, ERP, marketing tools, analytics platforms. Excellent communication, attention to detail, and team management.
Posted 6 days ago
2.0 - 6.0 years
5 - 8 Lacs
bengaluru
Work from Office
Responsibilities: Plan and execute comprehensive paid digital marketing strategies, leveraging Google Search, Bing Search, Google Analytics, YouTube Ads, Google Discovery Ads, and Demand Gen campaigns. Measure and analyze the performance of all digital marketing campaigns, and evaluate them against pre-defined goals, focusing on ROI and KPIs. Identify key trends and insights from the data, and utilize these insights to optimize spending and overall campaign performance. Brainstorm innovative and sustainable growth strategies to ensure the continuous evolution of digital marketing initiatives. Strategize, implement, and assess experiments and conversion tests to improve campaign effectiveness and efficiency. Collaborate closely with internal teams to develop and enhance ad copies and landing pages, as well as to optimize the user experience throughout the customer journey. Coordinate with the content and design team to create compelling ad assets. Utilize strong analytical skills to evaluate the end-to-end customer experience across multiple channels and touchpoints. Foster collaborations with Google Partners to drive business growth and expansion. Implement and monitor conversion points, and optimize user funnels for maximum conversion rates. Evaluate emerging technologies and provide insights and recommendations for their adoption where appropriate. Requirements and Skills: A minimum of 3-5 years of experience in digital marketing is required. Demonstrable experience in setting up and optimizing Google Ads, Bing Ads, and social media campaigns. Highly creative with a proven ability to identify target audiences and design digital campaigns for effective lead generation. Experience in conducting A/B and multivariate experiments to enhance campaign performance. Strong analytical skills and a data-driven approach to decision-making. Profound knowledge of analytics tools such as Keyword Planner, Performance Planner, Google Analytics 4 (GA4), Google Tag Manager. Familiarity with Google Ads Editor, Bing Editor, Tableau, and Salesforce is preferred. Proficiency in using MS Office Suite, particularly Excel and PowerPoint. Up-to-date knowledge of the latest trends and best practices in online marketing and measurement. Experience in optimizing landing pages and user funnels to drive higher conversion rates
Posted 6 days ago
6.0 - 11.0 years
10 - 15 Lacs
ahmedabad
Work from Office
Designation: Sr Performance Marketing Manager Location Ahmedabad, GJ (Onsite) About the Role We are seeking an experienced Digital Marketing Manager to lead paid media strategies and execution for our eCommerce clients. The ideal candidate will have proven expertise in SEM (Google Ads, Bing Ads) and Paid Social (Meta/Facebook & Instagram Ads) with a strong track record of managing large-scale campaigns, delivering measurable ROI, and working with USA-based clients. This role requires strong analytical, leadership, and client management skills. Key Responsibilities Develop, implement, and optimize paid search (SEM) and paid social (Meta/Facebook Ads) strategies for eCommerce clients. Manage and oversee large-scale ad campaigns, ensuring measurable ROI and performance growth. Collaborate with account managers, creative teams, and analytics teams to deliver end-to-end campaign execution. Analyze campaign performance, prepare weekly/monthly reports , and provide actionable insights. Identify cross-sell and up-sell opportunities to drive account growth. Train, mentor, and manage a team of digital marketing specialists ; provide guidance on best practices and performance improvement. Stay updated with industry trends, platform updates, and competitor strategies . Work closely with USA-based clients to understand their goals, propose strategies, and deliver results. Requirements 5+ years of hands-on experience in Digital Marketing with expertise in SEM (Google Ads, Bing Ads) and Meta (Facebook/Instagram Ads). Proven experience in managing eCommerce projects (mandatory) . Strong track record of working with USA clients . Experience managing and optimizing campaigns with significant monthly ad spends ($50K+ preferred) . Demonstrated success in achieving measurable ROI from paid campaigns. Knowledge of SEO is a plus (not mandatory). Excellent analytical, communication, and leadership skills . Prior experience in managing and mentoring a team of digital marketing professionals.
Posted 1 week ago
3.0 - 6.0 years
2 - 6 Lacs
ahmedabad
Work from Office
About Powercret Solutions: Powercret Solutions, a leading Microsoft Partner, excels in delivering cutting-edge intelligent solutions designed to meet your digital, strategic, and technical business needs. We offer a wide array of services, including customized business solutions built on the Microsoft Dynamics 365, Power Platform, and Azure Solution stack, specifically tailored to turn your organizations vision into reality. As a trusted Microsoft Partner, we work with businesses globally to enhance their digital infrastructure, boost competitiveness, and streamline business operations. Partner with us to optimize your digital foundation and harness the power of Microsoft for improved business performance. URL: https://www.powercret.com/about-powercret/ Experience: 3 to 6 Yrs Working Days: 5 Office Time: 10 to 7 pm Office Location: Ahmedabad Employment Type: Full Time Reports To: SEO Manager / Head of Digital Marketing Job Description: The PPC Executive will be responsible for various aspects of PPC ads management, working closely with the marketing team to optimize website performance through PPC ads. Key Responsibilities: Campaign Strategy and Execution: Develop and execute PPC advertising strategies aligned with business goals and objectives. Manage end-to-end setup, optimization, and ongoing monitoring of PPC campaigns. Utilize platforms such as Google Ads, Bing Ads, and social media advertising to reach target audiences. Keyword Research and Selection: Conduct comprehensive keyword research to identify high-potential keywords and phrases. Refine and expand keyword lists based on performance insights and industry trends. Ad Copy Creation and Testing: Write compelling ad copy that aligns with campaign goals and resonates with the target audience. Implement A/B testing for ad creatives to optimize for key performance indicators(KPIs). Bid Management and Budget Control: Manage bids to achieve optimal position and maximize ROI. Set, monitor, and adjust daily, weekly, and monthly budgets based on performance goals. Performance Analysis and Reporting: Regularly analyze campaign performance data and provide actionable insights. Generate detailed reports on key metrics, highlighting successes and areas for improvement. Conversion Tracking and Optimization: Implement and manage conversion tracking to measure campaign effectiveness. Optimize campaigns to improve conversion rates and achieve specified goals. Analytics and Reporting: Generate regular reports on campaign performance, providing insights and recommendations for improvement. Utilize Analytics and other tracking tools to measure the impact of advertising efforts on website traffic and conversions. Must have: Skilled in using pay-per-click (PPC) advertising networks like Google and Bing. Excellent analytical abilities with the capacity to interpret information and reach well-informed conclusions. Valid experience working as a PPC Executive, Specialist, or in a related capacity. A practical experience of Microsoft and Google tools. Good to have: Google Ads and other relevant certifications. Work Experience in digital marketing agency. Previous experience in international markets such as Australia, UK, Europe, and USA.
Posted 1 week ago
0.0 - 2.0 years
1 - 2 Lacs
noida
Work from Office
Responsibilities: * Collaborate with cross-functional teams on campaign optimization * Manage Google Ads, AdWords, Bing Ads, SEM, Paid Media & Analytics * Monitor budget & ROI * Create & optimize ads * Report results regularly Annual bonus Provident fund
Posted 1 week ago
2.0 - 5.0 years
3 - 7 Lacs
chennai
Work from Office
2+ yrs of experience in performance marketing specifically in SaaS companies or SaaS Marketing agencies Proven expertise in Google Ads & LinkedIn Ads campaign management Strong understanding of B2B SaaS marketing funnels & lead generation strategies Flexi working Cafeteria Maternity benefits in mediclaim policy Employee state insurance Maternity policy Provident fund Paternity leaves Maternity leaves
Posted 1 week ago
2.0 - 4.0 years
0 Lacs
bengaluru, karnataka, india
On-site
We are seeking a data-driven and strategic Bing Ads Campaign Manager to join our dynamic marketing team. In this role, you will be responsible for developing, executing, optimizing, and reporting on our paid search campaigns on the Microsoft Advertising Network (Bing Ads). Your primary goal will be to drive high-quality traffic, generate leads, and maximize return on ad spend (ROAS) by leveraging the unique opportunities the Bing network offers. The ideal candidate is analytical, meticulous, and has a proven track record of managing successful PPC campaigns. Key Responsibilities: Strategy & Planning: Develop and implement comprehensive Bing Ads strategies aligned with overall marketing and business objectives (e.g., lead generation, sales, brand awareness). Conduct thorough keyword research, audience analysis, and competitive intelligence specific to the Bing/Yahoo audience. Manage the campaign budget, allocate funds effectively across campaigns, and provide forecasts. Campaign Management & Execution: Build, launch, and manage campaigns across search, shopping, and audience networks within Microsoft Advertising. Perform ongoing campaign optimization, including but not limited to: bid management, keyword expansion and negative keyword mining, ad copy A/B testing, and ad extension implementation. Utilize Microsoft Advertising&aposs unique features, such as LinkedIn profile targeting, to reach a professional B2B audience. Set up and manage conversion tracking using the Microsoft UET (Universal Event Tracking) tag. Conduct thorough QA on all campaigns before and after launch. Analysis & Reporting: Monitor campaign performance daily, weekly, and monthly against key performance indicators (KPIs) like CPA, ROAS, CTR, and conversion rate. Generate and present detailed performance reports to stakeholders, providing actionable insights and data-driven recommendations for improvement. Analyze cross-channel performance to understand how Bing Ads contributes to the overall marketing mix. Collaboration: Work closely with the other team to ensure a cohesive, cross-platform paid search strategy. Collaborate with the creative team to develop compelling ad copy and landing pages that align with campaign goals. Coordinate with the SEO and content teams to leverage insights for paid search success. Required Qualifications & Skills: Experience: 2+ years of hands-on experience managing paid search campaigns, with a proven focus on Microsoft Advertising (Bing Ads). Experience with Google Ads is highly desirable. Platform Proficiency: Deep, practical knowledge of the Microsoft Advertising platform, including UET tag implementation, audience targeting, and conversion tracking. Analytical Skills: Strong data analysis skills with proficiency in Microsoft Excel/Google Sheets. Ability to interpret data, identify trends, and make quick, informed decisions. Certification: Microsoft Advertising Certified Professional certification is a strong plus. Technical Aptitude: Familiarity with Analytics 4 (GA4) and other web analytics tools. Basic understanding of HTML and landing page principles is beneficial. Communication: Excellent verbal and written communication skills, with the ability to clearly present complex data to non-technical stakeholders. Preferred Qualifications: Experience managing B2B campaigns and utilizing LinkedIn profile targeting within Microsoft Ads. Experience with Microsoft Advertising Scripts for automation. Familiarity with other digital advertising channels (e.g., social media advertising). Experience with A/B testing and landing page optimization tools (e.g., Unbounce, VWO). Show more Show less
Posted 1 week ago
5.0 - 7.0 years
0 Lacs
gurugram, haryana, india
On-site
Salary Package 6-8LPA - Depending on Experience Location Opposite Cyber City, Udyog Vihar Phase V, Sector 19, Gurugram, Haryana 122016 Company Description Tussle Digital is a leading digital marketing agency based in Sydney, Australia. We specialize in web design, online marketing, digital marketing, and e-commerce solutions. Our team believes in transparency, persistence, mutual trust, and integrity with our customers and business partners. We offer a range of digital marketing services including web design, content creation, graphics, Google Ads, Bing Ads, and social media marketing. Job Overview We are seeking a results-drivenDigital Marketing Executiveto lead lifecycle marketing initiatives acrossemail campaigns, marketing automations (HubSpot, Dynamics 365, Zoho), andpaid/social campaigns. The ideal candidate is hands-on with automation workflows, confident in building segmented email journeys, and experienced in managing social content, paid ads, and post boosting to drive measurable growth. Youll collaborate closely with content, design, and performance teams to deliver campaigns that meet our brand and client objectives. Key Responsibilities Managing a team of 8-20 People Email & Marketing Automation: Plan & Execute Campaigns:Build, schedule, and optimise email campaigns (newsletters, drip/nurture, re-engagement, onboarding, win-back). Segmentation & Personalisation:Create audience segments based on lifecycle stage, behaviour, and firmographics; apply tokens/dynamic content. Automation Workflows:Design and maintain end-to-end journeys, including triggers, branching logic, and lead scoring inHubSpot,Dynamics 365 Marketing, andZoho (CRM/Campaigns/Marketing Automation). Deliverability & Compliance:Monitor bounce/complaint rates; implement best practices (SPF/DKIM/DMARC); ensureCAN-SPAM/GDPR/CASLcompliance and consent management. Testing & Optimisation:Run A/B tests on subject lines, CTAs, send times, and creatives; iterate based on insights. Reporting:Track and report performance (deliverability, open/click rates, CTOR, conversion, revenue attribution). Social Media & Content: Calendar & Publishing:Own the social content calendar; schedule and publish posts across LinkedIn, Instagram, Facebook, X, and YouTube using tools like HubSpot, Hootsuite, or Buffer. Content Coordination:Brief copy/design, maintain brand voice, and ensure message-market fit for each platform. Community & Engagement:Monitor comments/DMs, escalate as needed, and nurture audience engagement. Post Boosting:Identify high-performing posts and execute boosting strategies to grow reach and engagement efficiently. Paid Media (Search & Social): Campaign Setup:Build and manage campaigns acrossGoogle Ads, Bing Ads, Meta Ads, LinkedIn Ads(and Zoho/HubSpot ad integrations where relevant). Tracking & Pixels:Implement pixels/conversions API, define and maintainUTM taxonomy, and ensure accurate attribution in GA4/HubSpot/Dynamics/Zoho. Optimisation:Manage bids, budgets, audiences, and creatives; apply negative keywords, retargeting, and lookalikes. Performance Management:Own KPIs such as CTR, CVR, CPL, CPA, ROAS; present weekly and monthly performance insights. Cross-Functional & General: Lead Management:Align with Sales onMQL ? SQLhandoffs, lifecycle stages, and SLAs; maintain clean CRM data. Project Management:Run multiple campaigns concurrently while hitting deadlines and quality standards. Collaboration:Partner with content, design, and web teams to ship campaigns on time. Continuous Improvement:Stay current on platform updates, privacy changes, and performance best practices; propose creative tests and growth ideas. Must-Have Skills and Knowledge Platforms:Hands-on withHubSpot Marketing Hub,Dynamics 365 Marketing, andZoho (CRM/Campaigns/Marketing Automation)for lists, workflows, scoring, forms, and attribution. Email Marketing:Strong command of segmentation, dynamic content, A/B testing, deliverability, and compliance. Paid Media:Practical experience managingGoogle Ads/Bing AdsandMeta/LinkedIncampaigns end-to-end. Analytics & Tracking:Solid understanding ofGA4, UTM frameworks, pixel/conversion setup, and funnel reporting. Copy & Communication:Clear, concise marketing copywriting and excellent stakeholder communication. Organisation:Strong time management, prioritisation, and documentation skills in a fast-paced environment. Preferred Skills Light HTML/CSS for Email:Ability to tweak email templates and troubleshoot rendering. Creative Tools:Working knowledge ofCanvaorFigmato collaborate with design and adapt assets for channels. Automation Integrations:Experience withwebhooks,Zapier/Make, and CRM-to-ads audience syncs. Data Visualisation:Familiarity withLooker Studio (Data Studio),Power BI, or HubSpot/Dynamics dashboards. Social Strategy:Understanding of platform algorithms, community growth tactics, and paid-social creative best practices. Qualifications Education:Bachelors degree in Marketing, Communications, Business, or a related field. Experience:5+ yearsin digital marketing with demonstrable work acrossemail automationandpaid/social campaigns. A portfolio or campaign examples with KPIs is a plus. What We Offer Competitive Salary:Commensurate with experience and impact. Work Environment:Creative, collaborative, and growth-oriented team culture aligned to transparency and integrity. Career Growth:Access to training and certifications (HubSpot, Google, Meta) and clear advancement pathways. Tools & Support:Modern marketing stack, process playbooks, and cross-functional support to help you excel. Show more Show less
Posted 1 week ago
3.0 - 7.0 years
0 Lacs
hyderabad, telangana
On-site
As a Senior Google Ads Specialist at Comfort Click, you will play a crucial role in the success of our e-commerce business specializing in branded nutraceuticals and healthcare products for both retail and pets. With over 3+ years of experience in Google Ads, you will have the opportunity to participate in forming effective paid search, shopping, and P-max strategies to drive our online presence. Your responsibilities will include launching and optimizing PPC campaigns, monitoring budgets, overseeing search platform accounts, and tracking KPIs to produce useful reports for management. You should have a sound knowledge of Search Ads, Youtube Ads, and Bing Ads, as well as experience in managing a team of PPC Specialists. In this role, you will be responsible for keyword selection, audience targeting, monitoring budgets, adjusting bids for better ROI, producing reports for management, writing attractive copy for adverts, and developing new campaigns across multiple channels. You will also maintain partnerships with PPC ad platforms and vendors, find ways to reduce the risk of click fraud, and stay updated on PPC trends. To succeed in this position, you must possess strong written and verbal communication skills, a high level of accuracy, attention to detail, excellent analytical abilities, organizational skills, and time management skills. At Comfort Click, we offer performance-based incentives, opportunities for growth (95% of management promoted from within), service recognition awards, regular performance recognition awards, fantastic social events, and the chance to work with a dynamic, motivated international team. Join us at Comfort Click and be a part of our exhilarating growth story, where your efforts and contributions will be deeply valued.,
Posted 1 week ago
3.0 - 7.0 years
0 Lacs
haryana
On-site
The role at AffnetMedia as a Paid Media-Lead Gen specialist involves media planning, communication, marketing, new media, and research to drive lead generation through paid media channels. As a full-time on-site position in Gurugram, you will be responsible for leveraging your skills in media planning and marketing, strong communication, proficiency in Google Ads, Meta Ads, and Bing Ads, along with conducting research, data analysis, and campaign optimization. Your expertise in lead generation tactics and experience with paid media campaigns across diverse verticals will be key in this role. A Bachelor's degree in Marketing, Communications, or a related field is required for this opportunity.,
Posted 1 week ago
1.0 - 4.0 years
1 - 4 Lacs
madurai, chennai
Work from Office
Avenues Ads is looking for PPC Executive to join our dynamic team and embark on a rewarding career journey Develop and implement PPC campaigns on Google Ads, Bing Ads, and other platforms Conduct keyword research and analysis to identify high-value keywords for targeting Create ad copy and visual assets for use in campaigns Monitor campaign performance and optimize campaigns to improve click-through rates (CTR), cost-per-click (CPC), and conversion rates Analyze campaign data and generate reports to measure and communicate campaign effectiveness Collaborate with marketing and sales teams to align PPC campaigns with broader marketing and sales strategies Strong analytical and data-driven mindset, with experience using analytics tools such as Google Analytics and Google Tag Manager Excellent written and verbal communication skills, with the ability to develop effective ad copy and communicate campaign performance to stakeholders
Posted 1 week ago
2.0 - 4.0 years
8 - 18 Lacs
pune
Remote
Analyze client needs, track metrics, identify trends, and suggest data solutions. Perform modeling (LTV, segmentation, forecasting). Bridge business and tech teams, translate goals into specs, and support decisions with actionable insights. Required Candidate profile Experienced in data analytics and e-commerce. Strong knowledge of business metrics, CRM, ERP, marketing tools, analytics platforms. Excellent communication, attention to detail, and team management.
Posted 1 week ago
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