Specialist - Cross-Channel Tracking & Measurements

Working with Us
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us . If you want an exciting and rewarding career that is meaningful, consider joining our diverse team! Key Responsibilities

• Participate in all aspects of the software development lifecycle which includes estimating, designing, implementation, documentation, testing, deployment, and support.
• Undertakes the debugging, unit testing and troubleshooting throughout the development process under minimal supervision.
• Performs test code reviews for others in project, providing feedback on areas for improvement. Codes internally developed applications and/or configures off-the-shelf applications using programming, scripting and database languages.
• Builds and supports integration of APIs to drive the interactions between client applications and backend servers or external services.
• Applies a security minded application development approach, applying secure coding principles.
• Improves software development lifecycle (SDLC) processes and practices and carries out proper documentation of software design. Participates in architecture and software design decisions that contribute to a consistent and reliable delivery of product requirements.
• Drives agile best practices and supports an engineering culture that fosters innovation and creativity.
• Actively engage & participate in new programs/projects and ensure optimal execution as well as proactive/seamless communication among the cross-matrix teams.
• Explore digital opportunities by researching emerging technologies and platforms, conducting feasibility studies, and collaborating with teams to implement innovative digital marketing strategies.
• Partner with global, regional & local stakeholders to drive the adoption and enablement of measurement solutions by supporting change management, end user training & ongoing platform/application support.
• Drive the organization's media & non-media data ingestion, data quality management & data visualization processes & capabilities, fostering continuous improvement.
• Ensure management & control of IT project(s) and / or operational tasks including -Creation of tracking parameter generator templates for the following channels: Home Office & Triggered Emails, SMS, Chat, Apps, Podcasts, Vanity, QR codes; third party emails, display/banners, search engine marketing, social media .
• Creation of naming convention generators for US commercial third-party placements, for social, display, and third party emails.
• Maintaining and troubleshoot Claravine and Adobe Analytics Mapping Integration, as well as Claravine and S3 output integration to CSCAN.
• Custom and generic shortened URLs (bit.ly) and QR code creation .
• Enable & maintain data ingestion & data quality management processes as well as data visualization platforms/tools like Tableau / DOMO / PowerBI to support media & cross-channel measurements .
• Partner with external platform partners/vendors to influence & drive their product roadmaps.
• Identify opportunities for continuous improvement such as increasing productivity or cost savings throughout the delivery process.
• Strong technical writing skills for updating supporting documentation, Knowledgebase articles etc.
• Partner closely with the various Commercialization-BI&T team to align and identify opportunities / synergies in respective capabilities and IT investments.
• Responsible for ensuring that all IT functions are successful in their delivery of services for the WCE teams. Key matrix IT partner functions include enterprise & data architecture, cyber security, application build & support, portfolio & program management, enterprise information management, collaboration services, infrastructure services.

Desired Candidate Characteristics:

• Must be open to various technology rotations.
• Have a strong commitment to a career in technology with a passion for healthcare.
• Ability to understand the needs of the business and commitment to deliver the best user experience and adoption.
• Deep understanding & experience of web & analytics technologies (AEM Sites, Adobe Analytics is a plus).
• Strong analytical and technical skills: Ability to design wireframes, data models, and technical designs based on functional specifications and business requirements. Proficiency in programming languages like SQL, Python, and R.
• Expertise in visualization tools: Experience in designing and developing visually appealing dashboards using tools like Tableau, DOMO, Power BI etc. Familiarity with advanced data management & visualization capabilities such as parameters, actions, tooltip modifications, API integration, and data science capabilities.
• Data transformation and ETL proficiency: Hands-on experience with ETL solutions and traditional transformation techniques to manipulate and prepare data for reporting and analysis.
• Excellent communication, presentation & interpersonal skills.
• Innovative and inquisitive nature to ask questions, offer bold ideas and challenge the status quo.
• Agility to learn new tools and processes continually.

Required Qualifications:

• Bachelor's Degree with 1-3 years of IT work experience.
• Proven understanding of different type of data connections, data quality management, data processing & data visualization tool like DOMO, Tableau, Power BI etc.
• Deep analytical skills, logical thinking mindset and energized by problem solving to identify and resolve technical issues.
• Proactive, solution-oriented approach.
• Capable of working cooperatively across boundaries and within a matrix to achieve results.
• Ability to deliver complex systems to one or multiple geographies and business units.
• Experienced in information technology and management, project and portfolio management, planning & delivery of systems/solutions.
• Proven experience in coordinating media & non-media campaigns as well as providing IT support for marketing activations.
• Strong analytical skills with the ability to analyze data and provide actionable insights.
• Familiarity with and awareness of the Pharmaceutical Industry.
• Demonstrates strong influencing skills with key partners across functions/regions.

Desired Experience:

• Digital Marketing experience with media (paid, owned, and earned) & non-media channels.
• Excellent collaboration and communication skills, with the confidence to build strong partnerships & influence leaders in the organization.
• Hands-on experience with data visualization platforms/tools like Tableau, DOMO or PowerBI.
• Hands-on experience with Claravine platform.
• Strong BI skills, deep understanding in relational & non-relational databases and data warehouse.
• Hand-on experience in the establishing data connections, building datasets, dashboards and visualization cards.
• Understanding of data science concepts like machine learning models.
• Well versed in API techniques, SQL, Python etc.
• Experience with Project Management and leading projects to completion. Familiar with agile and scrum methodologies.
• Strong analytical and problem-solving skills.
• Familiar with documenting current state process flows and/or process mapping tools (Examples: Process mapping in PowerPoints or Visio, etc.).
• Knowledgeable with Project Security Reviews, Data Privacy Reviews and Data Privacy policy.
• Strong understanding of IT processes like information/data architecture, data privacy reviews, cyber security reviews, risk assessments etc.

Other Experience:

• Working knowledge of agile software-development lifecycle methodologies.
• Demonstrated ability to support a dynamic culture of innovation and continuous improvement.
• Potential to develop into an internally and externally recognized thought-leader in the field of omni-channel capabilities & solutions/services.
• Experience working with geographically separate project teams.
• Strong technical writing skills for updating supporting documentation, knowledgebase articles etc.

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues. On-site Protocol
BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ eeo -accessibility to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area. If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/ Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.