Social Media Marketing Executive

Summary:

DCYPHR is an emerging startup brand specializing in high-quality sportswear designed to enhance performance and comfort. Led by industry veterans with extensive experience in sports apparel and performance. DCYPHR is committed to providing athletes and fitness enthusiasts with durable, performance-driven products that support an active lifestyle. By blending cutting-edge technology with modern design, DCYPHR aims to help individuals achieve their best while ensuring they look and feel great.

Key Requirements

Experience: 2+ Years

Salary: As per 3,50,000 – 5,00,000/-per annum

A partner to grow with startup brand

Someone with an entrepreneurial mind-set.

Job Responsibilities:

About DCYPHR

Social Media Marketing Executive

Key Responsibilities:

• Social Media Strategy:

  Develop and execute a

  comprehensive social media strategy

  aligned with brand goals.

• Brand Aesthetics & Design Language:

  Work closely with agency partners to ensure a

  consistent brand tone, storytelling, and visual identity

  across all platforms.

• Content Planning & Execution:

  Create and oversee

  content calendars

  , ensuring timely and engaging posts for Instagram, Facebook, LinkedIn, Twitter, and emerging platforms.

• Campaign Management:

  Plan and monitor

  social media campaigns

  that enhance brand awareness, engagement, and conversion.

• Trend & Competition Analysis:

  Stay ahead of industry trends, social media algorithms, and competitors to continuously

  optimize content and strategy

  .

• Performance Monitoring:

  Track key social media metrics, analyze performance data, and prepare monthly reports for the CEO.

• Community Engagement:

  Actively engage with the audience, influencers, and brand advocates to drive interactions and loyalty.

• Collaboration with Creative Teams:

  Coordinate with designers, photographers, and content creators to

  produce high-quality visuals and videos

  .

Qualifications:

Technical Skills:

·      A fashion-forward thinker with a passion for digital storytelling.

·      Strong understanding of Instagram, Facebook, YouTube, and emerging digital platforms.

·      Hands-on experience with social media tools, analytics, and paid promotions.

·      Excellent communication, project management, and team collaboration skills.

·     Proficiency in Canva, Adobe Creative Suite, or any relevant design software is a plus. 

Other Skills Required:

●      Excellent communication and interpersonal skills for building relationships with team members and partners.

●      Strong leadership abilities to motivate and guide staff effectively.

●      Problem-solving skills to address challenges in the distribution process.

●      Ability to meet targets and multiple deadlines