Social Media Marketing Executive

Job Title: Social Media Marketing Executive

Experience Required:

Job Summary:

Social Media Marketing professional

Key Responsibilities:

• Develop, execute, and optimize high-performing

  Facebook Ads campaigns

  focused on lead generation.
• Collaborate with the marketing and sales teams to align campaign goals with business objectives.
• Conduct A/B testing on ad creatives, copy, and targeting strategies to maximize ROI.
• Monitor and analyze campaign performance metrics (CPL, CTR, ROAS, etc.) and provide actionable insights.
• Manage ad budgets effectively to ensure optimal spend and performance.
• Create compelling ad creatives and landing pages tailored to target audiences.
• Stay updated with Facebook Ads Manager tools, algorithm changes, and industry best practices.
• Report on campaign performance and present findings to stakeholders regularly.
• Explore and test new lead generation channels and strategies beyond Facebook (e.g., Instagram, LinkedIn, Google Ads).

Qualifications:

• Minimum 4-6 years of experience in social media marketing with a strong focus on

  Facebook paid advertising

  .
• Proven track record of running successful

  lead generation campaigns

  with measurable results.
• Proficiency in

  Facebook Ads Manager

  ,

  Pixel implementation

  ,

  Custom Audiences

  , and

  Lookalike Audiences

  .
• Strong analytical skills with experience using tools like

  Excel,

  Google Analytics

  ,

  Meta Business Suite

  .
• Excellent communication, copywriting, and creative thinking skills.
• Ability to manage multiple campaigns and meet tight deadlines.