Social Media Manager

About the Role: We are seeking a strategic, proactive, and detail-oriented Social Media Manager to oversee the end-to-end operations of our social media accounts, including our Instagram brand page & community page, YouTube, Pinterest, LinkedIn (Company & Founders' pages). This role requires someone with a sharp creative eye, strong editorial judgment, and a deep understanding of what aligns — and what doesn’t — with our brand’s tone and identity. You will be responsible for developing and executing a compelling, data-informed social media strategy that aligns with the brand’s identity, business objectives, and Gen Z-focused positioning. This includes end-to-end ownership of content planning, creation, publishing, and performance analysis across all social platforms. You will also conceptualize and execute influencer marketing campaigns that are aligned with brand values and deliver measurable ROI. The ideal candidate can translate brand vision into high-performing, purpose-driven content that drives visibility, engagement, community growth, and conversions — both online and offline. Every post must reflect the brand’s clean, premium aesthetic and resonate deeply with a Gen Z audience. Your role is to uphold and evolve this visual and tonal identity across all digital touchpoints. Key Responsibilities: Strategize and plan all social media activities aligned with brand, community, and sales goals Strategize and plan influencer marketing campaigns with clear performance goals and ROI metrics Help in Identify, negotiate, and collaborate with influencers who align with the brand and can deliver results Track and optimize all campaigns based on performance metrics like conversion rate, CAC, ROAS, etc. Build a consistent, premium, and visually clean content strategy across Instagram, Facebook, Pinterest, LinkedIn, and more Ideate and drive engaging content for stories and posts — including polls, reels, swipe-ups, carousels, etc. — that feel authentic to Gen Z culture Define what goes live and what doesn’t — enforce high standards for visual, tonal, and messaging alignment Collaborate with design, content, influencer, and marketing teams to create campaign visuals and captions Oversee influencer campaigns with the influencer manager, ensuring creator content aligns with brand values Strategize offline event content plans , from teaser to post-event amplification Plan and execute UGC initiatives — including contests, product tags, review reshares, and customer engagement prompts Identify opportunities for UGC (User Generated Content), influencer collaborations, and brand partnerships Monitor platform trends and adapt creatively (not reactively) to maintain relevance without compromising tone Manage follower engagement, DMs, comments, and turn the brand handle into a space Gen Z wants to follow and talk to Present detailed reports weekly/monthly with actionable insights and next steps Own the content calendar, campaign scheduling, and alignment with product launches and marketing goals Stay updated on the latest platform trends, algorithm updates, and competitor strategies to drive innovation Lead and manage visual storytelling, captioning, and trend-driven content with a premium and clutter-free aesthetic. Build and execute sales-driven social media campaigns aimed at increasing traffic, leads, and conversions Monitor and grow followers, engagement, and conversion metrics through community management and content innovation. Analyse platform-wise performance, generate weekly and monthly reports, and recommend actions to improve ROAS and engagement. Lead the planning and execution of influencer campaigns in coordination with the influencer manager Manage community interactions: engage with followers, respond to queries, and foster a strong online community Requirements: 3–5 years of experience as a Social Media Manager Excellent judgment on content quality, tone, and alignment with brand voice Deep understanding of how to craft compelling, native content for each platform Strong understanding of Gen Z language, humor, behavior, and internet culture Familiarity with Meta Suite, Buffer, Hootsuite, etc. Hands-on experience with content calendars, campaign scheduling, and performance tracking Data-backed decision-making approach with a creative instinct Strong communication and team leadership skills Basic knowledge of paid social is a plus Proven work experience as a Social Media Manager or in a similar role Strong understanding of social media platforms (Instagram, Facebook, YouTube, LinkedIn, X, Pinterest, etc.) Ability to generate creative, visually appealing, and trend-driven content ideas A data-driven mindset with experience tracking KPIs and continuously optimizing based on performance Ability to handle multiple campaigns with efficiency and focus Knowledge of paid social media advertising Preferred Qualifications: Bachelor’s degree in Marketing, Communications, or related field Experience working with fashion, beauty brands A passion for visual storytelling and digital aesthetics We are looking for a social media manager who is passionate about managing social media management with an creative eye and have strong understanding of brands Show more Show less