Influencer Marketing Manager

Job Description

Job Title: Influencer Marketing Manager Location: Company: SwishIn (LeSwishin Private Limited) Type: Full-time About SwishIn SwishIn is a new-age fashion e-commerce brand disrupting Gen Z fashion with bold, trend-forward styles. We thrive on drop culture, digital-first marketing, and building a strong influencer-led community. We’re looking for a strategic, ROI-focused Influencer Marketing Manager with proven experience in the fashion industry . This is a high-ownership role where you’ll be expected to lead, scale, and optimize SwishIn’s influencer ecosystem through data-backed performance and long-term creator partnerships. Role Overview As the Influencer Marketing Manager, you will be responsible for building and managing partnerships with influencers, creators, and content collaborators across platforms (Instagram, YouTube, etc.). Your goal is to drive brand visibility, trust, and conversions through high-impact influencer strategies . ⚠️ Please apply only if you have: Core experience working with fashion brands (mandatory) Demonstrated ability to deliver high ROI on influencer campaigns A strong and active influencer network in the fashion space Key Responsibilities 1. Influencer Strategy & Planning Design and execute monthly and drop-based influencer strategies Identify fashion-relevant creators across mega, macro, micro, and nano levels Map influencers to brand goals across awareness, engagement, and conversions 2. Influencer Outreach & Relationship Management Build strong relationships with creators and talent agencies Lead outreach, briefing, negotiation, and execution for both paid and barter partnerships Ensure brand alignment and timely content delivery 3. Campaign Management Build influencer calendars aligned with product drops and social campaigns Manage usage rights, timelines, reposting, and campaign deliverables Collaborate with design and content teams for visual and creative inputs 4. Performance Tracking & ROI Track metrics: reach, engagement, traffic, conversions, influencer-wise ROAS Maintain dashboards to measure campaign performance and optimize results Report monthly ROI and retention of top-performing creators 5. Cross-functional Collaboration Work closely with performance marketing to amplify creator content Integrate influencer content across ads, emailers, and brand platforms 6. Gifting & UGC Management Plan and execute personalized PR drop campaigns Monitor UGC and repost strategy for organic reach and community engagement Key Skills & Requirements 3–5 years of influencer marketing experience specifically in fashion or D2C fashion Demonstrated history of achieving strong ROI from influencer campaigns Existing influencer network in the fashion/lifestyle space (macro + micro) Excellent relationship management and project coordination skills Solid understanding of Gen Z fashion trends and creator culture Hands-on with campaign tracking, data analysis, and content briefing Bachelor’s degree in Marketing, Fashion Communication, or related fields Bonus Points If You Have: Experience with whitelisting influencers for paid campaigns Worked in early-stage fashion startups or fast-growth e-commerce Strong track record in launching new collections via creator collaborations Show more Show less