Influencer Marketing Manager

Job Title: Influencer Marketing Manager

Job Summary

Influencer Marketing Executive

Key Responsibilities

• Identify, research, and onboard relevant influencers, creators, and KOLs across social media platforms
• Plan and execute influencer marketing campaigns from concept to completion
• Build and maintain long-term relationships with influencers and talent agencies
• Negotiate contracts, deliverables, timelines, and compensation
• Coordinate content creation to ensure brand alignment and campaign objectives
• Track and analyze campaign performance (reach, engagement, conversions, ROI)
• Manage influencer budgets and ensure cost-effective campaigns
• Stay updated on influencer marketing trends, platforms, and best practices
• Ensure compliance with brand guidelines and advertising regulations

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• Proven experience in influencer marketing or social media marketing
• Strong knowledge of platforms such as Instagram, TikTok, YouTube, and X
• Excellent communication and negotiation skills
• Ability to manage multiple campaigns simultaneously
• Analytical mindset with experience using performance metrics and tools
• Creativity, attention to detail, and strong organizational skills

Preferred Qualifications

• Experience working with influencer marketing platforms or CRM tools
• Knowledge of paid social media and affiliate marketing
• Experience in e-commerce, fashion, beauty, tech, or lifestyle brands
• Understanding of content trends, short-form video, and live streaming

Key Performance Indicators (KPIs)

• Campaign reach and engagement rates
• Cost per engagement / acquisition
• Influencer content quality and brand alignment
• Conversion and sales impact
• Influencer retention and relationship quality

Why Join Us

• Opportunity to work with top creators and emerging talent
• Fast-paced, creative work environment
• Career growth in a rapidly expanding marketing field