Job Title: Influencer Marketing Manager Location: Company: SwishIn (LeSwishin Private Limited) Type: Full-time About SwishIn SwishIn is a new-age fashion e-commerce brand disrupting Gen Z fashion with bold, trend-forward styles. We thrive on drop culture, digital-first marketing, and building a strong influencer-led community. We’re looking for a strategic, ROI-focused Influencer Marketing Manager with proven experience in the fashion industry . This is a high-ownership role where you’ll be expected to lead, scale, and optimize SwishIn’s influencer ecosystem through data-backed performance and long-term creator partnerships. Role Overview As the Influencer Marketing Manager, you will be responsible for building and managing partnerships with influencers, creators, and content collaborators across platforms (Instagram, YouTube, etc.). Your goal is to drive brand visibility, trust, and conversions through high-impact influencer strategies . ⚠️ Please apply only if you have: Core experience working with fashion brands (mandatory) Demonstrated ability to deliver high ROI on influencer campaigns A strong and active influencer network in the fashion space Key Responsibilities 1. Influencer Strategy & Planning Design and execute monthly and drop-based influencer strategies Identify fashion-relevant creators across mega, macro, micro, and nano levels Map influencers to brand goals across awareness, engagement, and conversions 2. Influencer Outreach & Relationship Management Build strong relationships with creators and talent agencies Lead outreach, briefing, negotiation, and execution for both paid and barter partnerships Ensure brand alignment and timely content delivery 3. Campaign Management Build influencer calendars aligned with product drops and social campaigns Manage usage rights, timelines, reposting, and campaign deliverables Collaborate with design and content teams for visual and creative inputs 4. Performance Tracking & ROI Track metrics: reach, engagement, traffic, conversions, influencer-wise ROAS Maintain dashboards to measure campaign performance and optimize results Report monthly ROI and retention of top-performing creators 5. Cross-functional Collaboration Work closely with performance marketing to amplify creator content Integrate influencer content across ads, emailers, and brand platforms 6. Gifting & UGC Management Plan and execute personalized PR drop campaigns Monitor UGC and repost strategy for organic reach and community engagement Key Skills & Requirements 3–5 years of influencer marketing experience specifically in fashion or D2C fashion Demonstrated history of achieving strong ROI from influencer campaigns Existing influencer network in the fashion/lifestyle space (macro + micro) Excellent relationship management and project coordination skills Solid understanding of Gen Z fashion trends and creator culture Hands-on with campaign tracking, data analysis, and content briefing Bachelor’s degree in Marketing, Fashion Communication, or related fields Bonus Points If You Have: Experience with whitelisting influencers for paid campaigns Worked in early-stage fashion startups or fast-growth e-commerce Strong track record in launching new collections via creator collaborations Show more Show less

About the Role: We are seeking a strategic, proactive, and detail-oriented Social Media Manager to oversee the end-to-end operations of our social media accounts, including our Instagram brand page & community page, YouTube, Pinterest, LinkedIn (Company & Founders' pages). This role requires someone with a sharp creative eye, strong editorial judgment, and a deep understanding of what aligns — and what doesn’t — with our brand’s tone and identity. You will be responsible for developing and executing a compelling, data-informed social media strategy that aligns with the brand’s identity, business objectives, and Gen Z-focused positioning. This includes end-to-end ownership of content planning, creation, publishing, and performance analysis across all social platforms. You will also conceptualize and execute influencer marketing campaigns that are aligned with brand values and deliver measurable ROI. The ideal candidate can translate brand vision into high-performing, purpose-driven content that drives visibility, engagement, community growth, and conversions — both online and offline. Every post must reflect the brand’s clean, premium aesthetic and resonate deeply with a Gen Z audience. Your role is to uphold and evolve this visual and tonal identity across all digital touchpoints. Key Responsibilities: Strategize and plan all social media activities aligned with brand, community, and sales goals Strategize and plan influencer marketing campaigns with clear performance goals and ROI metrics Help in Identify, negotiate, and collaborate with influencers who align with the brand and can deliver results Track and optimize all campaigns based on performance metrics like conversion rate, CAC, ROAS, etc. Build a consistent, premium, and visually clean content strategy across Instagram, Facebook, Pinterest, LinkedIn, and more Ideate and drive engaging content for stories and posts — including polls, reels, swipe-ups, carousels, etc. — that feel authentic to Gen Z culture Define what goes live and what doesn’t — enforce high standards for visual, tonal, and messaging alignment Collaborate with design, content, influencer, and marketing teams to create campaign visuals and captions Oversee influencer campaigns with the influencer manager, ensuring creator content aligns with brand values Strategize offline event content plans , from teaser to post-event amplification Plan and execute UGC initiatives — including contests, product tags, review reshares, and customer engagement prompts Identify opportunities for UGC (User Generated Content), influencer collaborations, and brand partnerships Monitor platform trends and adapt creatively (not reactively) to maintain relevance without compromising tone Manage follower engagement, DMs, comments, and turn the brand handle into a space Gen Z wants to follow and talk to Present detailed reports weekly/monthly with actionable insights and next steps Own the content calendar, campaign scheduling, and alignment with product launches and marketing goals Stay updated on the latest platform trends, algorithm updates, and competitor strategies to drive innovation Lead and manage visual storytelling, captioning, and trend-driven content with a premium and clutter-free aesthetic. Build and execute sales-driven social media campaigns aimed at increasing traffic, leads, and conversions Monitor and grow followers, engagement, and conversion metrics through community management and content innovation. Analyse platform-wise performance, generate weekly and monthly reports, and recommend actions to improve ROAS and engagement. Lead the planning and execution of influencer campaigns in coordination with the influencer manager Manage community interactions: engage with followers, respond to queries, and foster a strong online community Requirements: 3–5 years of experience as a Social Media Manager Excellent judgment on content quality, tone, and alignment with brand voice Deep understanding of how to craft compelling, native content for each platform Strong understanding of Gen Z language, humor, behavior, and internet culture Familiarity with Meta Suite, Buffer, Hootsuite, etc. Hands-on experience with content calendars, campaign scheduling, and performance tracking Data-backed decision-making approach with a creative instinct Strong communication and team leadership skills Basic knowledge of paid social is a plus Proven work experience as a Social Media Manager or in a similar role Strong understanding of social media platforms (Instagram, Facebook, YouTube, LinkedIn, X, Pinterest, etc.) Ability to generate creative, visually appealing, and trend-driven content ideas A data-driven mindset with experience tracking KPIs and continuously optimizing based on performance Ability to handle multiple campaigns with efficiency and focus Knowledge of paid social media advertising Preferred Qualifications: Bachelor’s degree in Marketing, Communications, or related field Experience working with fashion, beauty brands A passion for visual storytelling and digital aesthetics We are looking for a social media manager who is passionate about managing social media management with an creative eye and have strong understanding of brands Show more Show less

About the Role: We’re on the lookout for a Social Media Manager — a strategic thinker, execution powerhouse, and culture-savvy leader who can own and drive the complete social media ecosystem for our brand. This role goes beyond basic content scheduling — we need someone who thinks in campaigns, communities, conversions, and content that hits home with Gen Z. You'll be responsible for shaping our brand’s digital personality across platforms like Instagram (brand + community page), YouTube, Pinterest, LinkedIn (company + founders), and beyond. From campaign ideation to execution, collaboration to performance analysis — this is your playground. If you can lead with creativity, obsess over clean, premium visuals, and deliver results that align with business goals, you're in the right place. Key Responsibilities Strategy & Leadership Design and drive a holistic, high-impact social media strategy aligned with business objectives, product launches, and brand positioning. Lead and mentor junior team members and work cross-functionally with design, content, influencer, and performance marketing teams. Own the content calendar , ensuring consistent, visually premium storytelling that aligns with launches and campaigns. Define platform-specific strategies for Instagram, YouTube, Pinterest, LinkedIn, and emerging platforms. Campaign & Content Execution Conceptualize and lead creative, clutter-breaking campaigns that blend storytelling with sales goals. Oversee end-to-end content production — from briefs and shoots to edits and go-live — maintaining high editorial and visual standards. Execute sales-driven social campaigns that move the needle on traffic, engagement, and conversions. Strategize and lead offline + event-based content journeys, from teaser to amplification. Influencer & Community Strategy Co-lead influencer strategy with the influencer manager — from scouting and negotiation to campaign ROI analysis. Create structured, ROI-driven influencer campaigns that reflect brand values and spark organic buzz. Drive UGC, review content, contests, and brand love by mobilizing the community and leveraging customer voice. Turn our social handles into conversation hubs , especially on Instagram — DMs, comments, shares, and tags. Performance & Innovation Track and optimize performance across all platforms — engagement, growth, CAC, ROAS, CTR, conversions, etc. Deliver weekly/monthly reports with insights and action points that feed back into strategy. Stay ahead of platform trends, Gen Z culture, and algorithm updates to continuously evolve content and tone — without losing brand soul. Bring a data-meets-creativity mindset to constantly innovate and improve. Who You Are 3-4+ years of hands-on experience in social media strategy, content execution, and performance tracking. A strategic mind with a get-it-done attitude — you know how to move from vision to execution fast. Exceptional aesthetic sensibility with an eye for clean, modern visuals that resonate with Gen Z. Strong understanding of platform nuances, especially Instagram, YouTube, LinkedIn, Pinterest. Able to build and lead a team while working cross-functionally and collaboratively. Deep comfort with content planning tools (Meta Suite, Buffer, Hootsuite, etc.). Data-savvy and performance-focused — you know how to interpret numbers and pivot when needed. Excellent communicator with a flair for short-form storytelling, captioning, and tone crafting. Bonus If You Have Experience in fashion, beauty, lifestyle, or youth-centric D2C brands. Basic understanding of paid media strategies (Meta/Google ads). Worked on viral or culturally resonant social campaigns. Hands-on experience managing brand pages as well as founders'/CXO pages. What We Offer A chance to build a culturally sharp, design-forward brand that stands out in a crowded feed. A high-ownership role where your ideas shape how the world sees and experiences our brand. A collaborative, ambitious team that values creativity and clear results. If you live and breathe social, and you're ready to lead with both head and heart — we'd love to meet you. Show more Show less

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About the Role: We are looking for a performance-driven and detail-oriented Senior D2C Marketing Operations Manager to lead the backend of our digital commerce and marketing engine. In this hybrid role sitting at the intersection of marketing, technology, and operations, you will manage end-to-end D2C eCommerce execution—including website performance, merchandising, CRM, inventory, and customer care—while directly supporting the growth of our brand across owned and partner platforms. This is a critical role for someone who understands digital fashion consumers (especially Gen Z), is confident with numbers, and thrives in a fast-moving, creative startup environment. Key Responsibilities: D2C Website & Merchandising Ownership Own end-to-end execution of product listings, content updates, and homepage merchandising on the D2C site. Ensure seasonal, campaign-led, and brand-focused merchandising is aligned with marketing calendar and product drops. Optimize user journeys and drive conversion rate improvement through UI/UX enhancements and A/B testing. Marketing Operations & Analytics Collaborate closely with performance marketing and content teams to align the site and marketing execution. Own reporting across marketing and operations—sales funnels, traffic behavior, SKU performance, and marketing campaign effectiveness. Build dashboards and trackers in Excel/Google Sheets for performance, marketing ROI, and operations health metrics. CRM, Consumer Insights & Retention Manage CRM tools and platforms to segment users, track behavior, and create targeted retention strategies. Analyze order history, customer journeys, and cohort behavior to identify trends, upsell opportunities, and churn risks. Support email, SMS, and loyalty program operations with accurate segmentation and campaign reporting. Customer Care Ownership Lead and oversee customer care operations on the D2C website, ensuring fast, friendly, and on-brand responses across email, WhatsApp, chat, and support forms. Work with support teams to resolve escalations, identify recurring issues, and integrate customer feedback into product and CX improvements. Create and maintain SOPs and knowledge bases for customer service, ensuring timely SLAs and brand tone consistency. Inventory & Platform Alignment Align marketing and stock availability using Unicommerce or similar OMS tools to avoid dead links and optimize sell-through. Manage and update product catalogs across Myntra and other marketplaces, ensuring content and pricing sync with D2C campaigns. Monitor stock status and fulfillment data to support accurate communication across channels. Pricing & Promotional Strategy Support development and execution of pricing strategy during sale and non-sale periods based on product velocity and margin health. Work with finance and marketing teams to ensure pricing decisions are data-backed and customer-friendly. Maintain visibility into eCommerce unit economics, including discounting, shipping, returns, and contribution margins. Team Management Lead a team of 5–7 people including eCom execs, content uploaders, graphic designers, and operations/support coordinators. Drive accountability and high-quality output across website updates, customer care, asset readiness, and campaign timelines. Requirements: 8–12 years of experience in D2C marketing operations, performance eCommerce, or digital merchandising, preferably in fashion/lifestyle brands. Proven ability to manage marketing workflows, performance reporting, CRM execution, and D2C brand site operations end-to-end. Strong Excel/Google Sheets skills and familiarity with CRM platforms, order management systems like Unicommerce, and marketplace dashboards. Analytical mindset with a good grasp of conversion metrics, consumer behavior, and campaign performance reporting. Experience managing customer care or support processes with a focus on consumer experience and retention. Understanding of pricing mechanics, eCommerce unit economics, and merchandising lifecycle. Team management experience with the ability to balance creative and operational resources. Passion for Gen Z culture, digital fashion, and tech-enabled brand-building. Nice-to-Haves: Experience with tools like Shopify, GA4, Hotjar, Mixpanel, WebEngage, or similar. Exposure to content planning, influencer seeding, or digital brand campaigns. Prior experience in high-growth D2C or fashion startups. Why Join Us? Shape the future of a fast-scaling fashion D2C brand with Gen Z at its core Be the operational and analytical backbone of marketing—where creativity meets flawless execution Collaborate with passionate marketers, designers, and founders in a high-ownership, fast-paced culture