Social Media and Content Executive

We are India's largest B2C/ B2B marketplace for licensing music, offering a comprehensive

library of high-quality, pre-cleared original, popular and trending tracks for content creators,

brands, and businesses. We are revolutionizing how content is soundtracked in India,

empowering creativity while ensuring legal compliance and fair compensation for artists. We

are a fast-growing, dynamic team, passionate about music, technology, and building an

ecosystem that supports artists.

The Role

We are looking for a creative, enthusiastic, and results-driven Content and Social Media

Executive to join our marketing team. You will be instrumental in developing, executing, and

managing our content strategy and social media presence across various platforms. This

role requires a blend of creative writing, visual storytelling, community engagement, and

analytical skills to drive brand awareness, engagement, and customer acquisition.

Key Responsibilities

● Content Creation & Strategy

○ Develop and execute a comprehensive content calendar aligned with Hoopr's marketing

objectives and brand voice.

○ Create compelling, high-quality, and engaging content for various platforms, including

social media (Reels, Shorts, Stories, carousels, static posts), blogs, website, email

newsletters, and other marketing collateral.

○ Write crisp, clear, and persuasive copy for social media posts, ad creatives, blog articles,

and video scripts.

○ Work closely with design and video teams to produce visually appealing and effective

content.

● Social Media Management

○ Manage and grow Hoopr's presence across key social media platforms (e.g., Instagram,

YouTube, Facebook, LinkedIn, Twitter, TikTok).

○ Schedule and publish content, ensuring optimal timing for maximum reach and

engagement.

○ Monitor social media channels for trends, mentions, comments, and messages, engaging

with the community in a timely and on-brand manner.

○ Identify and engage with relevant influencers, creators, and industry thought leaders to

expand reach.

○ Conduct regular social listening to understand audience sentiment and competitive

landscape.

● Performance Monitoring & Analysis

○ Track, analyze, and report on content and social media performance using relevant

analytics tools (e.g., Meta Business Suite, YouTube Analytics, Google Analytics).

○ Identify key metrics, generate insights, and recommend actionable strategies for

continuous improvement.

○ Monitor competitor activities and industry trends to identify new opportunities.

● Campaign Support

○ Support integrated marketing campaigns by developing social media and content assets.

○ Assist in brainstorming new content ideas and campaigns to drive user acquisition and

engagement.

Qualifications

● Bachelor's degree in Marketing, Communications, Journalism, Media Studies, or a related

field.

● 1-3 years of proven experience in content creation and social media management,

preferably within a Tech, Music, Media, or Creator Economy company.

● Demonstrable experience managing multiple social media platforms.

● Excellent written and verbal communication skills in English. Proficiency in Hindi is a

strong plus.

● Strong understanding of social media trends, algorithms, and best practices, especially

for short-form video content (Reels, Shorts).

● Ability to create engaging copy and basic understanding of visual content creation

principles.

● Familiarity with social media scheduling and analytics tools.

● Creative mindset with an eye for detail and aesthetics.

● Self-motivated, proactive, and able to work independently as well as part of a team.

● Passion for music and the creator economy is a significant advantage.

Bonus Points If You Have:

● Basic graphic design skills (e.g., Canva, Adobe Express) or video editing skills (e.g.,

CapCut, InShot).

● Experience with community management or building creator communities.

● Knowledge of SEO principles for content creation.

● Experience in a startup environment.

Why Join Us?

● Be a part of a pioneering company that's transforming the music licensing landscape in

India.

● Work with a passionate and talented team dedicated to innovation and growth.

● Opportunity to make a significant impact on the company's success and contribute to its

rapid expansion.

● Dynamic and fast-paced work environment with ample opportunities for professional

growth.

● Competitive salary and benefits package.